Ongage Email Marketing
Victoria Gustafson
Orange,CT
Summary
Results-driven Email Marketing Manager with experience in developing and executing high-impact email marketing campaigns. Proven leader with a record of mentoring a team, fostering collaboration, and advocating for team success.
Overview
1
1
Certification
10
10
years of professional experience
Work History
Manager, Email Marketing Strategy
Point of Care Network-an IQVIA Business
11.2024 - Current
- Promoted to Manager, overseeing the entire email marketing strategy and becoming the primary point of contact for all email marketing initiatives across the organization.
- Assist in leading and mentoring the Digital Operations Team, conducting weekly 1:1 check-ins to provide support, address workload concerns, and advocate for team members' success.
- Collaborate with cross-functional teams to refine and execute email strategies, driving engagement and improving overall campaign performance.
- Analyze email marketing performance and deliverability to develop strategies that enhance engagement and improve campaign outcomes.
- Drove a 42% reduction in email bounce rate, improving from 12.72% in 2023 to 7.4% YTD in 2026 through ongoing monitoring, optimization, and proactive list management.
- Develop comprehensive final campaign insights reports, synthesizing performance data and key takeaways for presentation by the Client Services team, helping to drive strategic decisions and conclusions with clients.
- Member of the social media team, contributing to content strategy and planning with the primary goal of driving site registrations. Collaborate on the creation of monthly content calendars and oversee content execution across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Apply HTML coding skills to make minor adjustments and customizations to our e-newsletters when needed, ensuring optimal functionality and design of email templates
Senior Email Marketing Analyst
Point of Care Network
05.2024 - 11.2024
- Promoted from Junior to Senior Email Marketing Analyst, taking on a more strategic role while maintaining core responsibilities in email campaign development and execution.
- Applied advanced analytical skills to optimize email engagement and mail stream performance.
- Provided high-level insights into email campaign effectiveness, collaborating with cross-functional teams to refine overall email strategy and drive greater engagement.
Junior Email Marketing Specialist
Point of Care Network
10.2022 - 05.2024
- Managed multiple email campaigns, overseeing all stages from testing to post-deployment analysis.
- Continuously optimized email marketing strategy by analyzing performance metrics and adjusting tactics based on mail stream health and audience engagement.
- Contributed to a reduction in bounce rates and a significant increase in overall engagement through strategic improvements and performance-driven adjustments.
- Developed basic HTML and coding skills to build and customize e-newsletters, making minor adjustments as needed to enhance functionality and design.
Social Media Marketing Manager
Inspired Style Salon
04.2016 - 10.2022
- Created and captured content for Instagram and Facebook pages. Engaged with followers (comments, DM). Developed strategies to bring new clients in and retain current clientele. Created campaigns and special offerings to keep followers engaged with content and salon.
Education
Bachelor of Science - Business Administration in Marketing
Western Connecticut State University
Danbury, CT05-2022
Associate of Science - General Studies
Naugatuck Valley Community College
Waterbury, CT12-2020
Skills
- Email Marketing & Campaign Strategy
- Campaign Deliverability & Optimization
- Data-Driven Decision Making
- Cross-Functional Collaboration
- Data Analytics
- Social Media Marketing
- HTML Code
Certification
Global Environment of Business: X-Culture
Social Media Marketing (HubSpot)
Google Ads Search-Measurement (HubSpot)
Google Ads Search (HubSpot)
Software
Microsoft (Excel, PowerPoint etc)
Adobe DreamWeaver
Tableau
Timeline
Manager, Email Marketing Strategy
Point of Care Network-an IQVIA Business
11.2024 - Current
Senior Email Marketing Analyst
Point of Care Network
05.2024 - 11.2024
Junior Email Marketing Specialist
Point of Care Network
10.2022 - 05.2024
Social Media Marketing Manager
Inspired Style Salon
04.2016 - 10.2022
Bachelor of Science - Business Administration in Marketing
Western Connecticut State University
Associate of Science - General Studies
Naugatuck Valley Community College