Victoria Neff
Edge Realty Partners
Houston,TX
1
Certification
7
years of professional experience
Results-driven professional equipped with background in CRE supporting operational workflows and enhancing team productivity. Proven track record in streamlining processes and fostering productive collaboration. Committed to delivering high-quality results and adapting to dynamic environments with strong communication and problem-solving abilities.
Work History
Associate
1 Year 3 Months- Analyze retail corridors, shopping centers, consumer trends, and competitive landscapes to identify site selection opportunities and market growth potential for national and regional retailers.
- Utilize Placer.ai, CoStar, Google My Maps, Google Earth Pro, and other commercial real estate research tools to evaluate foot traffic, trade areas, tenant mix, market penetration, and surrounding development activity.
- Conduct market, demographic, and trade area research to support retail leasing, tenant representation, and investment strategies across the Greater Houston market.
- Prepare customized market reports, site comparisons, mapping exhibits, demographic analyses, and presentation materials to support leasing, investment, and client decision-making.
- Collaborate with landlords, brokers, tenants, and internal marketing and research teams to interpret market data and develop strategic real estate recommendations.
- Research prospective tenants, retail concepts, and emerging brands to identify expansion opportunities and align tenant demand with available retail properties.
- Support lease negotiations by preparing Letters of Intent (LOIs), analyzing lease economics, researching market comparables, and coordinating transaction documentation.
- Manage multiple active assignments while maintaining organized project tracking, client communication, and timely delivery of research and brokerage deliverables.
- Represent the firm through industry networking events, property tours, and client meetings while building relationships within the commercial real estate community.
Marketing & Research Coordinator
2 Years 7 Months- Collaborated with the Senior Research Director to gather, interpret, and present market intelligence for retail properties, client presentations, and strategic planning efforts.
- Researched demographics, traffic patterns, surrounding land uses, retail competition, and market conditions to support property marketing and site selection initiatives.
- Supported commercial real estate brokers by conducting market research and developing analytical reports to inform leasing, business development, and client decision-making.
- Produced property reports, marketing packages, tour books, and client pitch materials by combining commercial real estate research, mapping, and data visualization.
- Created detailed trade area maps, aerial exhibits, site analyses, and cartographic presentations using Google Earth Pro, Google My Maps, Adobe Photoshop, and Placer.ai.
- Utilized Placer.ai, CoStar, LoopNet, Crexi, and internal databases to analyze market activity, property information, and retail trends across multiple markets.
- Maintained commercial property databases, CRM records, and targeted contact lists to ensure accurate market information and reporting.
- Measured marketing campaign performance and prepared quarterly metrics reports to evaluate outreach effectiveness and support data-driven decision making.
- Coordinated cross-functional projects with brokerage, research, and marketing teams while managing multiple priorities and maintaining brand and quality standards.
Revenue & Marketing Assistant / Regional Property Coordinator
1 Year 3 Months- Developed and executed marketing strategies for 42 properties nationwide.
- Monitored and responded to online reviews across all platforms to enhance property reputation, collaborating with Regional Managers for necessary actions.
- Hold quarterly meetings with all ILS site representatives to review performance and determine future market spending for all regions
- Effectively schedule and coordinate 16 Houston Region leasing offices using par and volume systems to ensure adequate daily staffing
- Determine resident renewal eligibility and renewal rate increases
- Coordinate monthly resident events and leasing agent outings
- Trained and guided leasing specialists and general managers to uphold brand standards.
- Act as corporate contact for all communications between leasing office, prospects, residents and vendors
Sales & Marketing
2 Years 2 Months- Created sales through in person, phone, and online interphases to meet and exceed weekly, quarterly, and annual goals
- Priced products based on competitor analysis and market trends to ensure competitiveness
- Maintained clean and orderly sales floor to improve customer experience and engagement
Education
B.S. - Public Relations
- School of Journalism and Mass Communications
- Service-Learning Excellence Award, December 2019
Skills
CRE Market Research
Retail Site Selection
Trade Area Analysis
Market & Demographic Analysis
Retail Corridor Analysis
Competitive Analysis
Consumer & Foot Traffic Analysis
Site Feasibility Research
GIS mapping
Placer.ai
CoStar / LoopNet / Crexi
Market Reports & Presentations
Data Visualization
Microsoft Excel
Adobe InDesign
Adobe Photoshop
CRM & Database Management
Certification
Texas Real Estate Commission (TREC) Real Estate Salesperson License #834669-SA
Timeline
Associate
Edge Realty Partners
05.2025 - CurrentRead More
Marketing & Research Coordinator
Edge Realty Partners
10.2022 - 05.2025Read More
Revenue & Marketing Assistant / Regional Property Coordinator
Richdale Property Management / Shoregate Property Management
06.2021 - 09.2022Read More
Sales & Marketing
Lawrence Trailer Sales
03.2019 - 05.2021Read More
Texas State University
B.S. from Public Relations
Read More