Gerald Perea
Scottsdale,AZ
Summary
Revenue-focused relationship builder with 10+ years translating real estate market intelligence into measurable client outcomes—occupancy gains, lead-to-lease conversion, and marketing ROI—across SaaS, proptech, and marketplace environments. Natural consultant who thrives on the high-activity rhythm of portfolio management: diagnosing business challenges through executive-level discovery (GAP Selling, Challenger, SPIN, MEDDPICC), designing tailored solutions grounded in data and performance trends, and turning insights into scalable playbooks that drive retention and expansion. Relentless about customer success metrics, passionate about real estate innovation, and energized by the problem-solving required to help multifamily and commercial operators grow. Known for intellectual curiosity, analytical rigor with Salesforce and market data, and a collaborative spirit that bridges sales, product, and marketing to elevate the customer experience. Seeking impact at Zillow—where deep industry knowledge, consultative selling, and authentic partnership unlock transformative results for renters, buyers, and property professionals.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Portfolio Manager
Opendoor
Tempe, AZ
06.2022 - 08.2025
- Drove strategic partnerships with top-tier real estate brands, Zillow, Redfin, eXp Realty, and Mark Spain Real Estate, influencing business model evolution and accelerating technology adoption through consultative selling that delivered measurable improvements in partner conversion rates and operational efficiency.
- Managed the company's largest portfolio of 1,275+ assets valued at $885MM+ across seven western states (AZ, CA, NM, UT, NV, OR, CO), maintaining 97%+ data accuracy in Salesforce and consistently ranking #1 nationwide in partner adoption, conversion velocity, and revenue KPIs.
- Analyzed conversion funnels and operational metrics using Salesforce, SQL, and Tableau to diagnose performance gaps and deliver data-driven recommendations that improved close rates by 29% and increased transaction throughput across multi-market portfolios.
- Scaled a new product offering from 18 to 53 markets in under 12 months, conducting consultative onboarding and enablement sessions with 100+ partners to drive system adoption, operational efficiency, and measurable gains in consumer value and partner satisfaction.
- Implemented and refined sales processes across multi-state portfolios, establishing repeatable playbooks that elevated execution quality, accelerated product adoption by 33%, and drove sustained operational excellence through continuous performance tracking and coaching.
- Fostered 90%+ client retention through proactive relationship management and tailored coaching, delivering sustained partner engagement, measurable conversion improvements of 39%, and efficiency gains that translated into $375M+ in portfolio revenue growth year-over-year.
Sales Director
BMW of North America
10.2010 - 05.2020
- Built and coached high-performing sales teams across multiple regions, achieving #1 national NPS ranking for 10 consecutive years while maintaining 90%+ retention of top performers through structured upskilling, 1:1 coaching cadences, and career development frameworks in a fast-paced, full-cycle sales environment.
- Designed and executed sales strategies and goal-setting frameworks that drove $295MM+ in year-over-year revenue, managing a robust pipeline with 98%+ forecast accuracy through disciplined weekly business reviews, accountability metrics, and proactive opportunity management in Salesforce and Momentum®
- Led hybrid teams of 55-70 sales professionals across virtual and in-person models spanning 4-9 states/territories, conducting monthly on-site coaching visits and weekly virtual stand-ups that elevated team collaboration, regional performance consistency, and cross-territory knowledge sharing by 50%.
- Standardized CRM practices and sales processes using Salesforce, implementing data hygiene protocols and forecasting dashboards that improved reporting accuracy by 94%, increased pipeline visibility for executive stakeholders, and reduced sales cycle length by 18 days through enhanced transparency and early-stage qualification rigor.
- Presented to C-suite executives and industry decision-makers at 50+ strategic business reviews annually, delivering data-driven insights and compelling ROI cases that secured key partnerships worth $300M+ and influenced partner business model evolution across multiple verticals.
- Navigated ambiguity and rapid market shifts by quickly pivoting team goals and sales motions during 12 market transitions, reallocating resources across territories within 30-day cycles, and maintaining 110%+ of quota attainment despite dynamic market conditions and evolving customer needs.
- Traveled 30%+ to regional markets to build executive-level relationships with client decision-makers, conduct ride-alongs with team members, and oversee market expansion efforts that grew regional footprint and increased market penetration by 42% year-over-year.
- Implemented standardized operating rhythms, including weekly pipeline reviews, monthly performance scorecards, and quarterly strategic planning sessions that improved team efficiency by 39%, accelerated sales velocity by 44%, and drove consistent execution across geographically diverse portfolios.
- Cultivated a growth-oriented, customer-first culture that elevated employee engagement scores by 22 points and promoted 35+ team members into leadership roles, while partnering cross-functionally with Product, Marketing, and Operations to reduce customer friction points and deliver seamless, high-value client experiences.
Education
Bachelor of Science - Economics
University of New Mexico
Albuquerque, NMSkills
- Full-cycle B2B sales
- Client relationship management
- Client retention
- Pricing & positioning
- Territory planning
- New client acquisition
- Portfolio growth
- Data analytics platforms
- Market intelligence
- SaaS solutions
- Multifamily and CRE advertising
- Lead generation
- Leasing performance management
- Pipeline oversight
- Sales forecasting
- Salesforce CRM expertise
- Executive presentations
- C-level presentations
- Discovery processes
- ROI storytelling
- Proposal development
- Go-to-market strategy
- Client retention strategies
- Renewal management
- Upselling techniques
- Cross-selling strategies
- Market research analysis
- Competitive insights gathering
- Portfolio optimization strategies
- Cross-functional collaboration
- Product collaboration initiatives
- Marketing collaboration efforts
- Operations collaboration practices
- Salesforce proficiency
- Tableau expertise
- SQL knowledge
- Databricks experience
- Microsoft Office Suite proficiency
Certification
✓ Google Analytics (GA4)
✓ Power BI (PL-300)
✓ Salesforce Certified Business Analyst (BA-201)
✓ Practical Application of Gen AI for Project Managers/Project Management Institute
✓ Apple Ads certified
✓ Power BI (PL-300)
✓ Salesforce Certified Business Analyst (BA-201)
✓ Practical Application of Gen AI for Project Managers/Project Management Institute
✓ Apple Ads certified
Foundational Experience
- Operated as a licensed Realtor with Keller Williams Realty (AZ License #SA692152000), gaining field-level expertise in residential and multi-family market dynamics, agent workflows, and brokerage operations by actively listing properties, conducting buyer consultations, and partnering with top-producing teams to understand the technology, lead generation, and conversion challenges facing real estate professionals daily.
- Advised high-net-worth clients as a Financial Advisor at Morgan Stanley, managing relationships with pre-retirees and small-to-medium business owners to develop tailored wealth preservation, retirement transition, and philanthropic strategies, conducting discovery-driven consultations that built trust and delivered customized financial solutions aligned with complex, multi-generational goals.
Timeline
Portfolio Manager
Opendoor
06.2022 - 08.2025
Sales Director
BMW of North America
10.2010 - 05.2020
Bachelor of Science - Economics
University of New Mexico