BRIANNE COOPER
SaaS Sales Leader
Hoboken,NJ
Summary
Senior Sales Leader with a proven record contributing to over $2B in revenue across SaaS, Fintech, HRIS, Adtech, and Compliance. I specialize in building high-performing, collaborative teams and executing strategic initiatives that drive growth and long-term profitability. Known for a player/coach leadership approach, I am eager to leverage my experience to help an organization scale, optimize operations, and achieve sustainable success.
Overview
15
15
years of professional experience
Work History
Director of Sales & Marketing (Contract)
M.A.D.E BKLYN
New York, NY
12.2023 - Current
- Drive revenue growth through integrated sales and marketing strategies supporting nonprofit mission delivery.
- Lead Account Executives focused on partnerships, sponsorships, and donor engagement.
- Own campaign strategy, performance metrics, and cross-functional collaboration to diversify funding streams.
- Expand brand visibility while supporting long-term, sustainable organizational growth.
Sales Development Manager
Justworks
New York, NY
02.2022 - 10.2023
- Successfully recruited, built, and led a high-performing team of 11 SDR's, achieving 99% of revenue goals for ramping SDRs and up to 180% of revenue goals for senior SDRs across all quarters.
- Created a tailored sales curriculum and Implemented proven sales methodologies, including Challenger Sales and MEDDIC, building effective sales strategies resulting in 110% of quarterly goals, exceeding expectations.
- Conducted regular coaching and development sessions to improve SDR performance which resulted in surpassed conversion goals of 80%, achieving an impressive 94% meeting-to-IO conversion rate, 140% to goal.
- Collaborated with marketing and product teams to optimize outreach campaigns and improve lead quality, increasing pipeline velocity and overall revenue impact.
Mortgage Sales Manager
Better
New York, NY
08.2020 - 12.2021
- Managed 12 Junior and Senior Account Executives driving $450M in B2C revenue, contributing significantly to overall business growth and resulting in two team promotions within 5 months.
- Developed KPIs to evaluate performance, identify growth opportunities, and ensure consistent achievement of targets, resulting in 130% target attainment.
- Leveraged strategic oversight and team leadership to promote 2 Account Executives ahead of expected growth dates, expanding market reach in highly competitive sectors.
- Managed all metrics and operations, providing ongoing coaching and conducting weekly 1:1 meetings to ensure alignment with company objectives and overall high performance.
Sales Manager, SMB Outbound
Yelp
New York, NY
04.2019 - 07.2020
- Designed and implemented B2C lead generation strategies and sales playbooks, optimizing efficiency and driving business development.
- Facilitated weekly team meetings, tracked performance metrics, and conducted call reviews via Gong to drive high success rates and exceptional customer satisfaction, resulting in exceeding sales targets by 120% from December to January.
- Presented key performance insights through PowerPoint presentations and leveraged Atrium for detailed reporting to monitor progress and support continuous improvement.
- Mentored and developed a team of 20 Junior Account Executives, providing coaching and guidance that resulted in the promotion of 25% of my team to Account Executives within their first year.
Regional Sales Manager
Stashable
New York, NY
04.2018 - 04.2019
- Designed and implemented B2C lead generation strategies and sales playbooks, optimizing efficiency and driving business development.
- Facilitated weekly team meetings, tracked performance metrics, and conducted call reviews via Gong to drive high success rates and exceptional customer satisfaction, resulting in exceeding sales targets by 120% from December to January.
- Presented key performance insights through PowerPoint presentations and leveraged Atrium for detailed reporting to monitor progress and support continuous improvement.
- Mentored and developed a team of 20 Junior Account Executives, providing coaching and guidance that resulted in the promotion of 25% of my team to Account Executives within their first year.
Business Development Consultant (Contract)
Fleetmatics
Charlotte Metro
09.2017 - 02.2018
- Managed daily client interactions including responding to inquiries, resolving issues promptly, and following up on leads.
- Evaluated performance metrics against goals set forth by the management team.
- Collaborated with cross-functional teams such as marketing and operations to develop targeted campaigns aimed at expanding product reach in new markets.
- Utilized CRM software to track all prospecting activities including calls made, emails sent, and meetings held.
Regional Sales Manager, Southeast
Cintas Document Management
Charlotte Metro / Greater Philadelphia
07.2016 - 09.2017
- Managed daily expectations for a team of 30 Account Executives (AEs) for B2B sales in the Southeast market, overseeing both outbound and inbound full-cycle sales teams.
- Developed forecasts, KPIs, and selected CRMs and tracking tools such as Salesforce, Salesloft, and Tableau for performance optimization in collaboration with Rev Ops and Enablement.
- Executed strategies that resulted in each individual AE reaching a minimum of 118% to goal; by developing sales curriculums, increased the overall team goal by 30%.
- Managed the team through a 4 to 12 week full-cycle sale, supporting business development and helping them build strong relationships with C-suite and enterprise clients in the commercial sector, leading to a 50% increase in repeat business and referrals.
Senior Strategic Account Executive
Cintas Document Management
Charlotte Metro / Greater Philadelphia
07.2012 - 07.2016
- Drove $12M+ in annual revenue across 50+ strategic enterprise accounts, consistently exceeding quota at 110-120% and delivering double-digit YoY growth.
- Designed and executed high-impact account strategies that expanded upsell and cross-selling, increasing revenue per account by 25%+ annually.
- Cultivated executive-level relationships with C-suite and key decision-makers, securing multi-year contracts and achieving 95%+ client retention.
- Partnered cross-functionally to implement tailored solutions, streamline onboarding, and reduce client churn by 15-20%.
- Promoted to Regional Sales Manager.
Lead Strategic Account Executive
Cintas Document Management
Charlotte Metro / Greater Philadelphia
06.2011 - 07.2012
- Conducted deep sales research to uncover key trends, identify growth opportunities, and drive the development of targeted sales strategies, contributing to President's Club status as a top performer.
- 4x Achievers Club Executive; consistently exceeded goals in a high-velocity sales environment, identifying high-potential clients using multiple sales tools, and surpassing $1M in annual revenue 130% to goal.
- Utilized data-driven insights to optimize B2B sales processes and improve overall team performance, making over 100 outbound calls a day, achieving a 70% connection rate and an 85% close rate.
- Promoted to Senior AE.
Education
Associate of Arts (AA) - Hospitality Administration & Management
Middlesex College
Skills
- Revenue Growth
- Forecasting
- Pipeline Generation
- Prospecting
- Go-To-Market Execution
- Full-Cycle B2B Sales
- Full-Cycle B2C Sales
- Sales Development
- SMB Sales
- Commercial Sales
- Enterprise Sales
- Government Sales
- MEDDICC
- Sandler
- SPIN Selling
- Solution Selling
- SaaS
- Fintech
- HRIS
- Adtech
- Compliance
- Government
- Hospitality
- Salesforce
- HubSpot
- Pipedrive
- Salesloft
- LinkedIn Navigator
- ZoomInfo
- Gong
- Tableau
- Looker
- Atrium
- Slack
- Notion
- Confluence
- Chili Piper
- Culture Amp
- Microsoft Office
- Google Workspace
Personal Information
Title: Enterprise Sales Strategist
Timeline
Director of Sales & Marketing (Contract)
M.A.D.E BKLYN
12.2023 - Current
Sales Development Manager
Justworks
02.2022 - 10.2023
Mortgage Sales Manager
Better
08.2020 - 12.2021
Sales Manager, SMB Outbound
Yelp
04.2019 - 07.2020
Regional Sales Manager
Stashable
04.2018 - 04.2019
Business Development Consultant (Contract)
Fleetmatics
09.2017 - 02.2018
Regional Sales Manager, Southeast
Cintas Document Management
07.2016 - 09.2017
Senior Strategic Account Executive
Cintas Document Management
07.2012 - 07.2016
Lead Strategic Account Executive
Cintas Document Management
06.2011 - 07.2012
Associate of Arts (AA) - Hospitality Administration & Management
Middlesex College