Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic
Kristin Freer

Kristin Freer

Dallas,TX

Summary


Professional Summary

Dynamic and results-driven sales professional with a strong foundation in the medical industry and over 6 years of clinical experience in the operating room. Currently serving as an Area Sales Manager at Venus Concept, I specialize in driving market growth, managing territories, and building long-term client relationships through consultative selling. My unique background as a Surgical Technician and First Assistant enables me to confidently support clinical conversations, device education, and in-procedure sales when needed. I bring a proven ability to exceed sales targets, educate providers, and translate complex medical technologies into real business value for practices and surgical teams alike.


Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Area Sales Manager

Venus Concept
04.2025 - Current
  • Promoted to Area Sales Manager after consistently exceeding sales targets and demonstrating leadership across the territory.
  • Lead strategic growth efforts in a multi-state region by driving adoption of innovative medical aesthetic technologies among dermatologists, plastic surgeons, and med spas.
  • Collaborate cross-functionally with Inside Sales and Clinical teams to develop pipeline opportunities, shorten sales cycles, and increase overall territory performance.
  • Deliver compelling product education, in-person demos, and business consultations to guide clients through the decision-making process.
  • Maintain a high level of daily activity: 30+ cold calls, 5 new meetings booked, and 2–3 meetings conducted daily.
  • Ensure Salesforce CRM accuracy, pipeline forecasting, and ongoing reporting to senior leadership.

Territory Manager

Venus Concept
04.2024 - Current
  • Drove new business development across the Dallas-Fort Worth territory by introducing and selling advanced Venus AI technologies in body contouring, skin tightening, and muscle stimulation.
  • Successfully managed the full sales cycle, from cold outreach to closed contracts, contributing to strong territory growth in under a year.
  • Conducted in-person product demos, supported device installations, and worked closely with clinical training teams to ensure high customer satisfaction.
  • Built lasting relationships with key decision-makers and consistently met or exceeded individual activity and performance metrics.

Sales Representative

SmithMed
05.2023 - 04.2024
  • Managed sales and distribution of regenerative medicine and biologic products, including stem cells and orthobiologics, to 100+ physician practices and medical spas.
  • Built and expanded relationships with plastic surgeons, dermatologists, and primary care physicians to drive product adoption.
  • Developed territory presence across key Texas markets, pivoting focus from spine/neurosurgery to orthopedics, pain management, and aesthetics.
  • Partnered with clinics to support seamless product integration into new treatment protocols

Surgical Technician / First Assistant

West End Prime Plastic Surgery
06.2021 - 02.2023
  • Assisted in a wide range of plastic surgery procedures including mastopexy, abdominoplasty, and liposuction.
  • Performed closing sutures, maintained sterile field, and ensured proper OR setup and instrument sterilization.
  • Provided pre- and post-op education, implant consultations, and assisted with injectables and post-op care.
  • Managed inventory, consignment implants, and AAAASF compliance.
  • Utilized Vectra 3D imaging for patient consultations and visual simulations.


Surgical Technologist/First Assistant

Vinings Surgery Center
2016 - 04.2021
  • Assisted board-certified plastic surgeons in a range of cosmetic procedures, including ARTAS Robotic Hair Restoration.
  • Performed closing sutures under surgeon direction and maintained strict sterile technique throughout procedures.
  • Managed OR setup, instrument sterilization, anesthesia supply inventory, and AAAASF documentation.
  • Supported providers with injectables and patient consultations using Vectra 3D imaging for implant selection.
  • Delivered comprehensive post-op care, including dressing changes, drain removal, and garment fittings.


Esthetician

Vinings Surgery Center
2016 - 04.2021
  • Assessed condition of clients' skin in order to make recommendations to improve skin quality.
  • Administered treatments such as different types of Laser, Radiofrequency, and Microneedling.
  • Designed post-treatment at-home care products.

Education

Surgical Technician Training -

Dr. Robert Colgrove JR
04-2021

Aesthetics License - Medical Aesthetician

Paul Mitchell The School
02-2016

Skills

  • Strategic Territory Management
  • Full-Cycle B2B Sales
  • Product Demonstrations & Consultative Selling
  • Customer Relationship Building
  • New Business Development
  • Medical Product Knowledge
  • Salesforce CRM Management
  • Time & Organization Management

Certification

  • Artas Robotic Hair Restoration

  • Licensed Laser Practitioner

  • CPR/BLS Certified

Additional Information

References available upon request

Timeline

Area Sales Manager

Venus Concept
04.2025 - Current

Territory Manager

Venus Concept
04.2024 - Current

Sales Representative

SmithMed
05.2023 - 04.2024

Surgical Technician / First Assistant

West End Prime Plastic Surgery
06.2021 - 02.2023

Surgical Technologist/First Assistant

Vinings Surgery Center
2016 - 04.2021

Esthetician

Vinings Surgery Center
2016 - 04.2021

Surgical Technician Training -

Dr. Robert Colgrove JR

Aesthetics License - Medical Aesthetician

Paul Mitchell The School

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