Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Victoria Norman

San Diego,CA

Summary

Dynamic leader with extensive experience in digital marketing, publishing, and business development, I spearheaded the Marine Division at Digital Throttle, successfully launched Sportboat Magazine at Source Interlink, and ran Powerboat Magazine for 14 years, positioning it for a successful sale. Renowned for driving year-over-year revenue growth throughout my career, I excel in brand management, strategic planning, and team leadership. Combining creativity with business acumen, I develop innovative marketing strategies, build strong client relationships, and deliver measurable results that drive market expansion and operational success.

Overview

30
30
years of professional experience
1
1
Certification

Work History

President, Marine Division & Auto Sales

Digital Throttle
Incline Village, NV
04.2013 - Current
  • Launched and led the Marine Division as its president, serving as the sales director for the Offroad, RV, and Motorsports divisions. Personally design and develop creative content, monitor campaign performance, and optimize strategies to ensure results-driven outcomes. Stay at the forefront of paid online media trends, leveraging expertise to deliver innovative, high-performing campaigns across Google, social media, streaming audio, and connected TV, driving growth, and establishing trust with niche market clients.
  • Fostered collaborative relationships with clients, becoming a trusted advisor on digital marketing strategy and campaign optimization.
  • Leveraged extensive industry knowledge to align campaign goals with client objectives, driving business growth for niche markets.

Group Publisher, International Auto Group

Source Interlink / MotorTrend Group
Los Angeles, CA
11.2010 - 01.2013
  • Led daily operations and strategic management for two boating, four automotive, and two non-endemic magazine titles, driving business development, creative innovation, and consistent revenue growth through integrated sales presentations, and tailored marketing campaigns. Managed advertising teams to meet and exceed sales budgets, achieving an average year-over-year growth of more than 7%.
  • Hired to help the company break into the marine market, I successfully launched Sportboat Magazine from the ground up, overseeing all aspects from budget planning to hiring, production management, and expanding Source Interlink’s Single Issue Publication division with titles like Law of Attraction and Recoil.
  • Directed editorial, production, and creative teams to ensure deadlines and budgets were consistently met, while collaborating with distribution teams to enhance efficiencies and expand market exposure across all titles.

Associate Publisher

Speedboat Magazine
Las Vegas, NV
07.2008 - 11.2010
  • Recruited by the owner/publisher to build Speedboat (formerly Performance Boats) Magazine from the ground up, leveraging my expertise from Powerboat Magazine to establish a professional organization focusing on editorial planning, financial stability, and strategic growth. Collaborated closely to create a cohesive brand and recruit a talented team, delivering a high-quality publication that resonated with the market.
  • Developed and standardized all operations, including editorial, boat tests, advertising sales, circulation, and newsstand performance, while implementing refined budgets, operating cost controls, and sales metrics to drive sustainable revenue growth and establish the magazine as a competitive industry player.

Publisher

Powerboat & Watercraft World Magazine
Ventura, CA
10.1994 - 07.2008
  • Directed all operations for two industry-leading magazines, managing editorial assignments, creative direction, advertising, circulation, production, and distribution to meet strategic goals and maximize profitability.
  • Collaborated with editors and art directors to produce compelling layouts and newsstand covers that drove high sell-through rates while managing photoshoots and coordinating feature content.
  • Produced Powerboat Magazine’s coveted and highly respected awards for product excellence, and WaterCraft World's Dream Demo Days. Personally testing boats and watercraft, writing reviews, and overseeing award selections to uphold industry prestige.
  • Assumed full executive and P&L control of Powerboat Magazine, achieving significant revenue growth, positioning the magazine for acquisition, and leading successful post-acquisition integration.

Education

Bachelor of Arts - Sociology

San Diego State University
San Diego, CA
01-1994

Skills

  • Brand management
  • Sales and marketing expertise
  • Business development
  • Executive performance management
  • Revenue growth
  • Operations management
  • Profitability optimization
  • Business planning
  • Partnership development
  • Operations oversight
  • Budgeting and cost control
  • Project management

Certification

  • USCG Captain
  • Padi Divemaster
  • Freedom Boat Club Marketing Council Member
  • Freedom Boat New Member Captain Trainer

References

References available upon request.

Timeline

President, Marine Division & Auto Sales

Digital Throttle
04.2013 - Current

Group Publisher, International Auto Group

Source Interlink / MotorTrend Group
11.2010 - 01.2013

Associate Publisher

Speedboat Magazine
07.2008 - 11.2010

Publisher

Powerboat & Watercraft World Magazine
10.1994 - 07.2008

Bachelor of Arts - Sociology

San Diego State University
Victoria Norman