Victoria Y. Reyna
Fontana,CA
Summary
With 27 years of progressive experience in the community services, recreation, and event planning field, I offer accomplished leadership and a wide range of skills. Expertise in facilitating community involvement, capacity building, business development, and marketing activities. Highly adept program and project manager with a successful track record from inception to execution. Ability to lead, motivate, and train individuals and teams for exceptional results. Skilled in formulating and introducing policies and procedures, extensive familiarity in program development and budget preparation. Strong background in creating and overseeing volunteer programs. Effective oral, written, and interpersonal skills leading to frequent requests for presentations from various organizations.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Assistant Director, Parks, Arts, Recreation, and Community Services
City of Lancaster
12.2023 - Current
- Oversee the Arts, Museums, Performing Arts, and Community Services Divisions, ensuring delivery of high-quality, innovative programs to residents of Lancaster
- Facilitate and cultivate strong partnerships with local businesses, nonprofit organizations, schools, and community stakeholders to expand and enhance cultural, recreational, and educational opportunities
- Manage and allocate the overall departmental budget, ensuring fiscal responsibility, compliance with city guidelines, and effective resource distribution across multiple divisions
- Develop and implement policies and procedures to streamline operations, increase efficiency, and align with best practices and industry standards
- Lead, mentor, and evaluate a diverse team of 57 full-time and more than 350 part-time staff across multiple facilities and program areas
- Represent the department in presentations and meetings with City Council, community groups, and partner agencies to foster collaboration and community engagement
- Collaborate with external grant funding sources and oversee application processes to secure resources that broaden the scope and impact of cultural and recreational offerings
Recreation Superintendent, Parks Department
Jurupa Community Services District
09.2021 - 12.2023
- Plan, develop, organize, and supervise all recreation programs and services (sports, special events, contract classes, field allocations, facility rentals, after-school programs, registration, and marketing) administered within the District's territory including 15 parks, 3 neighborhood centers, and 4 joint-use facilities
- Administer Park operation and recreation department funds
- Draft reports, propose policies, and make recommendations for park services and operations totaling $13.2M in expenditures and $3.2 M in revenue
- Propose, draft, and present agenda item submittals and memos to the Board and Parks Committee
- Supervise (6) full-time and (94) part-time recreation staff in office and (7) off-site locations
- Lead staff training and development, performance evaluation, and recruitment process
- Conduct program and staff cost analysis, feasibility studies, and needs assessments
- Research grant funding opportunities
- Coordinate grant applications, and process required reporting
- Review program policies and operations to ensure compliance with current legislation, actively review status with recreation industry standards, and propose innovative changes when appropriate
- Maintain contacts with neighborhood groups, schools, businesses, law enforcement agencies, and volunteer or other stakeholder groups to best coordinate community services
Senior Recreation Coordinator, Parks & Recreation Department
Jurupa Community Services District
08.2014 - 09.2021
- Responsible for the creation, coordination, implementation and continuous improvement of the Park and Recreation Department's recreation brochure and contract class program
- Serve as program manager for multiple regional and local special events
- Responsible for budget preparations for program area budgets as well as monitored departmental expenditures and revenue expectations
- Responsible for facility management and facility reservations
- Successfully created must-follow social media feeds to develop an engaged community of followers
- Increased inbound traffic for Facebook by 35% over 1 year
Education
Masters - Public Administration
University of Phoenix
Tempe, AZ12.2024
Bachelor of Science - Business Administration
University of Phoenix
Tempe, AZ05.2021
Certificate - Marketing
University of Phoenix
Tempe, AZ05.2021
Skills
- Adaptable
- Team Builder
- Operations management
- Results-Oriented
- Financial administration
- Media relations
- Resourceful
- Teamwork and collaboration
- Staff management
- Creative direction
- Strategic planning
- Data analysis
Certification
- Certified Park and Recreation Professional (CPRP), 2019 - 2023
- Aquatic Facility Operator (AFO), 2021 - present
- Certified Park and Recreation Executive (CPRE), 2023 - present
Affiliations
- National Recreation and Park Association (NRPA)
- California Parks and Recreation Society (CPRS)
- Southern California Municipal Athletic Federation (SCMAF)
- Women in Leisure Services (WILS)
- California Public Information Officers (CAPIO)
- Public Relations Society of America (PRSA)
- California Water Environment Association (CWEA)
Languages
Spanish
Native or Bilingual
Timeline
Assistant Director, Parks, Arts, Recreation, and Community Services
City of Lancaster
12.2023 - Current
Recreation Superintendent, Parks Department
Jurupa Community Services District
09.2021 - 12.2023
Senior Recreation Coordinator, Parks & Recreation Department
Jurupa Community Services District
08.2014 - 09.2021
- Certified Park and Recreation Professional (CPRP), 2019 - 2023
- Aquatic Facility Operator (AFO), 2021 - present
- Certified Park and Recreation Executive (CPRE), 2023 - present
Masters - Public Administration
University of Phoenix
Bachelor of Science - Business Administration
University of Phoenix
Certificate - Marketing
University of Phoenix
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