Vijay Chaudhary

Strategy & Leadership:

• Develop and implement the overall Experience Management roadmap and strategy, aligning with client business goals and industry best practices.
• Lead and mentor a team of 10 AEM Architects, 5 Business Analysts and 5 project managers, fostering a culture of collaboration and continuous improvement.
• Manage resource allocation and escalations across multiple projects (up to 15) to ensure timely delivery and optimal utilization of team expertise.

Stakeholder Collaboration:

• Serve as the primary point of contact for senior stakeholders, providing strategic guidance and ensuring alignment on MarTech initiatives.
• Facilitate effective communication and collaboration between technical teams, marketing teams, and external vendors.
• Gather and document business requirements, translate them into technical specifications, and ensure deliverables meet client needs.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

Technical Expertise:

• Maintain a deep understanding of the latest advancements in Adobe XM and marketing technology
• Provide technical guidance and support to the team, ensuring best practices in the implementations
• Troubleshoot complex technical issues
• Leading AEM, Analytics, AEP and Target Design and Implementations for large clients
• Hands on experience on AEM as a cloud service, Edge Delivery Services, eCommerce integration, Digital Foundation Blueprint implementation, AEM core components, Editable Templates.

• Led the Architecture of Customer Facing Digital Platforms across various industries and clients and provided guidance as a trusted advisor
• Led the IT Architecture of complex Digital Platforms in a Design Thinking Lead innovative way for multiple clients, aligning with the North Star Vision
• Responsible for leading a multidisciplinary Architecture Team including Security and Cloud in addition to the required platforms for each project
• Engaged in early Platform Evaluation and Socialization of selected products based on well-defined criterion across the top client leadership
• Create very elaborate 3-5 years Roadmaps for the successful execution of very complex programs
• Help clients navigate their way in a crisp and lucid way through the proposed IT Blueprints and Architectures for execution in their environments, hence becoming trusted advisor
• Lead the estimation of the work for the execution of the development of the projects in an onshore/offshore model in the most economic possible way
• Created the Personalization Architecture for sites and Headless APIs using Target and Audience Manager APIs
• Modelled all variations of Target + PEGA driven personalization of the entire Experience Layer
• Architect who evaluated different products and vendors for selection in the CCMS, Portal, Analytics, CDP and CRM spaces
• Responsible for creating the Architecture Blueprint for the Content and Client space to put the organization on the futuristic path of Fluid Architecture
• Helped in creating a Roadmap for the Multi year Digital Transformation Program
• Responsible for getting very large teams up to 150 technical and business resources operational.

• Led the Architecture and Implementation of the Digital Platform via sites like www.401k.com, www.fidelity.com and www.netebenefits.com, offering highly personalized experiences to the participants via web, email and mobile
• Formulated Standard Content Taxonomy, Delivery Models and integration with the analytics platform to enable rapid web application development and delivery, which resulted in reduction of time to market of new digital experiences for our participants by three to six months
• Pioneered API driven content entry process, which reduced the dependence on the large content editorial team (30 content editors) and enabled the business units to drive their own digital experiences
• This resulted in a cost saving of $1 million in the next one year
• Aligned the Product Roadmap of the Digital Platform with Business and Enterprise Roadmaps to help the Digital Platform group achieve IT funding for projects to the tune of $30 million
• Worked as a member of core team of 8 architects to create the Enterprise and Reference Architecture of Workplace Investing, to guide project teams across WI to choose the correct technology for project implementation
• Designed and led an extremely complex content migration to replace four legacy content systems with Nextgen platform, achieving a saving of $5 million USD per year
• Additionally, this reduced the risk of dependence on legacy technologies
• Worked as a lead architect in the design of the next generation “All Digital Platform” aimed at reducing print and using email and web as the main delivery sources which would save the company $5 million annually.

• Architected and led the development teams on Digital Experience Projects for AAA, Lifetime Fitness, Lexmark, Liberty Mutual, Lenovo and Physicians Mutual
• Successfully formulated and bid for four Digital Projects in partnership with sales team
• Efficiently collaborated with client management and IT executives throughout the delivery of six Digital Projects
• Trained the technology team on various content management products like Adobe AEM, Oracle Fatwire, Documentum WebPublisher and Interwoven
• Led a team of eight to 10 technical resources for the architecture and implementation of six projects
• Wrote Kapow robots and applied them to a super complex migration involving multiple legacy systems for under $500K, which would have otherwise been impossible
• Implemented multilingual websites and integration with e-commerce for clients, providing them with the ability to reach out to global consumers.

• Accomplished the delivery of multiple web content management and document management projects, at client sites including Pfizer and Standard & Poors, as a lead architect in the digital content management space
• Redesigned and architected the content capture mechanism for global authors at Standard & Poors to provide technology to create and publish content to Reuters and Bloomberg in real time
• Mentored and led a large technology team of around 40 developers through the successful delivery of the above project
• Created a web content management framework at Pfizer to create and publish micro-sites to educate the patients of the new drug therapies
• Developed and customized Documentum WDK applications for document management of clinical trials documents and scanned images and resumes.