VIJAYARANJAN VELPANDIAN
Chennai
Summary
Sales and Marketing professional with 7+ years of experience across retail marketing, customer engagement, brand operations, and commercial performance within hospitality, service, and media-driven businesses. Proven ability to drive sales growth, manage frontline operations, implement marketing campaigns, and maintain brand standards across multiple locations. Strong in data analysis, stakeholder coordination, CRM, and operational execution, with hands-on exposure to dealer-style operations, promotions, and customer experience management. Brings a commercial mindset, fast execution capability, and resilience under targets, well aligned with Shell's non-fuel retail and café business growth strategy.
Overview
9
9
years of professional experience
Work History
Marketing & Digital Media Executive
Independent
01.2019 - Current
- Planned and executed sales-driven marketing campaigns for retail, service, and hospitality clients, supporting footfall growth and customer engagement.
- Worked closely with frontline teams, operations partners, and vendors to ensure brand consistency and operational alignment across multiple locations.
- Analyzed sales performance, customer behavior, and campaign data to optimize promotions and improve ROI.
- Managed CRM interactions, customer feedback loops, and engagement reporting to support retention strategies.
- Coordinated in-store promotions, events, and launches, similar to café activations and tasting initiatives.
- Key Strength Built: Commercial execution, operational coordination, analytics-driven marketing.
- Media & Marketing Projects
Sales & Marketing Executive
OYO
01.2017 - 01.2019
- Supported revenue growth and profitability targets through local marketing, partner coordination, and promotional execution.
- Worked with hotel operators (dealer-like partners) to ensure brand standards, service quality, and operational compliance.
- Managed pricing discussions, promotions, and campaign rollouts with internal and external stakeholders.
- Monitored customer satisfaction, service issues, and complaint resolution, improving overall guest experience.
- Assisted with budget tracking, sales reporting, and financial reconciliation support.
- Key Strength Built: Dealer operations exposure, service excellence, commercial pressure handling.
- Hospitality & Service Industry
Education
Bachelor's Degree - Film Technology
SRM University
Chennai, India01.2015
Skills
- Sales & Revenue Growth
- Retail & Café Operations Support
- Marketing Campaign Execution
- Brand Standards & Operational Excellence
- Customer Experience Management
- Data Analysis & Performance Tracking
- Inventory & Vendor Coordination
- POS & CRM Systems
- Stakeholder & Frontline Team Engagement
- Training Support & Process Guidelines
Languages
English
Advanced
C1
Tamil
Proficient
C2
Custom Section
- Sales & profitability focus
- Multi-site operational coordination
- Marketing & promotions execution
- Customer experience excellence
- Data-driven decision making
- Stakeholder & frontline team engagement
- FMCG / hospitality environment exposure
- Resilient, agile, target-oriented mindset
Personal Information
Relocation: Open to Relocation
Websites, Portfolios and Profiles
- linkedin.com/in/vijayaranjan-velpandian-71a1ab32
- www.vrexploremedia.com
Timeline
Marketing & Digital Media Executive
Independent
01.2019 - Current
Sales & Marketing Executive
OYO
01.2017 - 01.2019
Bachelor's Degree - Film Technology
SRM University