Vina Franklin
Davis,CA
Summary
Marketing and coordinator professional with 13 years of experience driving brand growth, customer engagement, and operational efficiency. Skilled in strategic planning, social media, and event execution, with a strong focus on brand consistency, market insights, and cross-functional collaboration.
Overview
13
13
years of professional experience
Work History
IACUC/IBC Coordinator
Joinn Laboratories, CA Inc.
Richmond, CA
03.2022 - 01.2025
- Coordinated regulatory submissions to USDA and AAALAC, ensuring compliance and streamlining workflows.
- Collaborated with researchers to clarify IACUC/IBC requirements, promoting protocol adherence.
- Conducted training sessions on compliance to foster ethical standards and improve operational efficiency.
- Implemented a comprehensive filing system to enhance document retrieval and ensure accuracy in regulatory compliance.
Brand Manager
Philippine Wine Merchants
08.2018 - 04.2019
- Boosted brand visibility through strategic marketing plans for Sapporo and Mahou Estrellas Beers, collaborated and helped the team handling the brand Stolichnaya vodka as well.
- Spearheaded unique promotional events and campaigns, driving noticeable results in sales and elevating brand experiences.
- Researched market trends to uncover new brand expansion opportunities.
- Collaborated with teams to maintain consistent brand messaging across platforms.
- Maintained positive engagement on social media channels, building community connections and enhancing customer loyalty.
Marketing Manager
Shopping Center Management Corp.
06.2017 - 08.2018
- Implemented seasonal marketing campaigns and community events, resulting in substantial improvements in local engagement and foot traffic.
- Enhanced local engagement through organized events and vendor collaboration.
- Refined marketing strategies by analyzing customer data for improved outcomes.
- Maintained and optimized the mall's social media presence, ensuring timely responses to customer inquiries and fostering community interactions.
- Developed promotional materials with vendors, driving increased brand visibility.
Tenant and Events Manager
Philippines Urban Living Solutions Inc.
09.2015 - 02.2017
- Built tenant relationships, boosting satisfaction and retention rates through effective engagement.
- Organized community events, enhancing tenant interaction and fostering a vibrant community.
- Implemented feedback systems, leading to continuous improvements in tenant services.
- Coordinated with vendors for seamless event execution, ensuring high-quality tenant experiences.
- Processed applications and conducted checks to ensure tenant eligibility and compliance.
AVP for Business Development
MyTown Property Management Philippines. Inc.
08.2014 - 08.2015
- Identified and pursued new business opportunities, driving revenue growth and expanding market reach.
- Developed strategic partnerships, enhancing service offerings and fostering long-term client relationships.
- Led diverse teams to implement growth strategies effectively.
- Conducted market analysis to inform strategic planning, enabling data-driven decisions that positioned the company competitively.
AVP for Operations
Liger Capital & Management Philippines Inc.
08.2012 - 07.2014
- Developed comprehensive Employee Handbook, enhancing compliance and employee engagement.
- Identified and proposed diverse property options, expanding company portfolio.
- Coordinated travel arrangements, optimizing team efficiency and partner satisfaction.
- Streamlined permit acquisition, ensuring timely compliance with local regulations.
- Managed government reporting, maintaining accurate records and regulatory adherence.
Education
Bachelor in Integrated Arts - Broadcast Arts
University of Makati
12.2011
Skills
- Business development
- Team collaboration
- MS Office
- Customer service
- Brand management
- Adobe Photoshop
- operational efficiency
- Regulatory compliance
Languages
- English, Proficient
- Filipino, Native
Timeline
IACUC/IBC Coordinator
Joinn Laboratories, CA Inc.
03.2022 - 01.2025
Brand Manager
Philippine Wine Merchants
08.2018 - 04.2019
Marketing Manager
Shopping Center Management Corp.
06.2017 - 08.2018
Tenant and Events Manager
Philippines Urban Living Solutions Inc.
09.2015 - 02.2017
AVP for Business Development
MyTown Property Management Philippines. Inc.
08.2014 - 08.2015
AVP for Operations
Liger Capital & Management Philippines Inc.
08.2012 - 07.2014
Bachelor in Integrated Arts - Broadcast Arts
University of Makati