20 years' experience in executive leadership position in collegiate athletics.
Seasoned fundraising professional in all aspects of philanthropy such as annual giving, major gifts, capital campaigns, endowments and booster clubs.
Successful track record in revenue generation through corporate sponsorships, media, retail, ticketing, and special events.
Since 2020 led University of Hawaii's collegiate licensing program and grew revenues 122%.
Commitment to community service through participation on various commissions and non-profit boards.
Overview
22
22
years of professional experience
Work History
Associate Athletics Director, External Affairs
University of Hawai'i, Mānoa
Honolulu, HI
10.2018 - Current
Member of the senior management team of four, overseeing 21 sports and 500 student-athletes.
Direct oversight and management of $20 million in annual revenue (of a $50 million operational budget)
Oversees University of Hawai'i system collegiate licensing program which includes three 4 year institutions and 7 community colleges
Manage 190 licensees and approximately $650,000 in royalties annually and averaged 50% year-over-year growth since 2020.
Oversee and manage departmental camps and clinics program providing $500,000 annually to various sports
Developed and executed outbound ticketing agreement
Developed and executed online apparel partner agreement with Fanatics
Developed and executed agreement with Papa John's Pizza to operate a restaurant on campus with revenue to support athletics
Manage official team apparel contract
Manage bookstore relationship with athletics which provides $125,000 annually
Manage key relationships with TV contract providing $3M annually and Radio partner which provides $500,000
Sport administrator for Baseball, Softball, Women's Soccer, Men's Tennis, Women's Tennis, Sailing, and Band
Departmental oversight of Media Relations, Digital Media, Ticketing, and Marketing department
Supervisor for external partnerships such as 'Ahahui Koa Ānuenue (fundraising), University of Hawaii Foundation (athletics development), Learfield (corporate partnerships) and Affinity Licensing Group (licensing and branding)
Serves as athletics department liaison and manage relationships with Letterwinners club, UH Alumni relations, and oversee the Car Coaches program which works with 12 car dealerships around the state
Oversee departmental branding guidelines which includes uniforms, team gear and facilities usage
Developed, implemented, and supervised Name, Image, Likeness program (NIL) and secured partners to work with student-athletes, local businesses, and retailers
Closed $1M gift from donor to provide academic support in 2023
Developed award winning H-pass for multi-sport ticket program which brought in 500 members and approximately $50k in ticket revenue
Oversight of department that has seen Hawai'i Athletics Social Media ranking become top 20 of NCAA Division I schools (based on Skullsparks rankings)
Serves on advisory group for University of Hawai'i Esports Team
Oversaw budget preparation and management for athletic department, ensuring fiscal responsibility.
Provided leadership in developing strategic plans for the department's long-term growth and success.
Directed athletic marketing and promotion efforts, increasing visibility and community support.
Directed fundraising efforts to increase financial resources for programs within the athletics department.
Ensured adherence to applicable laws and regulations pertaining to college athletics.
Represented the university at various conferences and meetings related to collegiate athletics issues.
Negotiated contracts with performers, vendors and other service providers.
Executive Director, Athletics and Campus Recreation
Hawaii Pacific University
Honolulu, USA
01.2014 - 07.2018
Responsible for managing, stewarding and growing $10 million annual budget through philanthropic and corporate partnerships
Academic success: Increased average GPA rate year over year from 2.98 to 3.2
Twenty-five student-athletes earned All-American and two earned Academic All-American honors during this time
Athletics success: 1 NCAA National champion (M Tennis), 9 Individual NCATA National champions (Acro & Tumbling), 2 NCAA National Finalists (M Tennis), 4 NCAA National Semi-finalists (W Tennis), 8 Pacwest Conference champions (4x M Tennis, 2x W Basketball, 1x W Tennis, 1x M Basketball), and 4 National Coach of the Year awards (Acro & Tumbling, M Tennis, M Basketball, W Tennis)
Managed staff of 50 and 250 student-athletes
Sport administrator for all 15 teams; Men's and Women's Basketball, Men's and Women's Volleyball, Men's and Women's Soccer, Men's and Women's Tennis, Men's and Women's Golf, Baseball, Softball, Cross Country, Acrobatics and Tumbling and Cheerleading
Upgraded athletics brand from Sea Warriors to Sharks to align with university brand
Served as University administrator overseeing brand management and licensing program
Secured multi-year university agreements with Pepsi, Adidas, and Follett Online Store
Member of leadership team which developed Esports team and arena
Upgraded Campus Recreation department with focus on increasing student body campus life
Created new programs such as Hiking club, Surfing club, and student run tournaments such as beach volleyball, FIFA soccer video games, and yoga on the pier
Revitalized and updated annual homecoming activities and Fin Friday to increase university school spirit
Developed proposal to revive nationally competitive cheerleading and dance programs
University Committees and Service: Senior Leadership team, Student Retention Committee, Homecoming and Spirit Week Committee, Advisor Filipino Club
President
'Ahahui Koa Ānuenue
Honolulu, USA
03.2003 - 12.2013
Company Overview: Non-profit fundraising organization for the University of Hawai'i, Mānoa Athletics Department
Head of the non-profit (501 c3) fundraising organization for the University of Hawai'i, Mānoa Athletics Department
Managed full-time staff of 7
Reported to and managed 40-member board of directors
Responsible for base of over 6,000 donors that raised over $35M for scholarships during this time span
Coordinated a volunteer structure of 13 booster clubs and 2,000 members that provided over $9M through annual giving, fundraising and events
Developed long term stability for the athletics department by increasing the endowment 50% through planned gifts, endowments, and major gifts
Organized, coordinated and implemented ticketing plan for donors, boosters and fans to attend 2007 Sugar Bowl
Non-profit fundraising organization for the University of Hawai'i, Mānoa Athletics Department
Education
Doctorate in Education - Educational Leadership
University of Southern California
Los Angeles, CA
08-2019
MBA -
University of Notre Dame
05-1995
Bachelor of Science - Commerce
De Paul University
12-1992
Skills
Revenue generation
Budget management
Fundraising strategy
Strategic planning
Excellent communication
Athletic branding
Media relations
Digital marketing
Contract negotiation
Stakeholder engagement
Team leadership
Performance analysis
Problem-solving aptitude
Adaptability and flexibility
Cultural awareness
Creative vision
Affiliations
National Association of Collegiate Directors of Athletics (NACDA), 2003-present
International Collegiate Licensing Association (ICLA), 2023-present
International Collegiate Licensing Association (ICLA), 2024 convention planning member
Facilities Project Assistant, Casual Hire (SLD - Student Life Business Services) at University of Hawaiʻi at MānoaFacilities Project Assistant, Casual Hire (SLD - Student Life Business Services) at University of Hawaiʻi at Mānoa