Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Tamara M. H Campbell

New York,United States

Summary

Senior marketing & external affairs executive with over 10 years of experience driving marketing strategies, brand positioning, and community engagement initiatives. Proven success in developing integrated marketing campaigns that increase brand awareness, community outreach, and revenue growth. Skilled in stakeholder management, cross-functional collaboration, and building external relationships to secure funding and enhance organizational impact. Expertise in digital marketing, public relations, event management, and strategic planning. A dynamic leader who cultivates partnerships, spearheads high-impact campaigns, and aligns marketing strategies with organizational goals.

Overview

26
26
years of professional experience

Work History

Director of Marketing, Planning, and External Affairs

MHHC
02.2022 - Current
  • Spearheaded comprehensive marketing strategies, including brand positioning, digital media campaigns, and community outreach, resulting in a 100% increase in patient recruitment and retention within key community segments
  • Defined and executed integrated marketing strategies across digital, social, and traditional media platforms, driving a 25% increase in market share for MHHC's key services
  • Managed external affairs by building partnerships with elected officials, non-profits, and community leaders to enhance MHHC's visibility and influence within underserved communities
  • Secured $8M+ in funding through grants and partnerships for health programs benefiting underrepresented groups, reinforcing MHHC’s standing as a leader in community healthcare
  • Led cross-functional teams in executing community events that engaged over 500+ attendees, fostering deep community relationships and resulting in a 15% increase in new clientele
  • Collaborated closely with Public Relations and Communications teams to develop and implement data-driven marketing strategies that span the entire customer lifecycle, including acquisition, engagement, and retention

Development Associate

Caribbean Women’s Health Association
09.2020 - 05.2021
  • Developed and managed, and measured community outreach programs, fostering partnerships with local organizations and authorities to address healthcare needs in low-income communities in the Bronx
  • Managed communications, media relations, and social media efforts, increasing program visibility by 47%
  • Coordinated workshops and skill-building activities, addressing key public health challenges faced by vulnerable populations

Public Relations Consultant

Funsation4 Media
10.2020 - 04.2021
  • Developed and executed public relations strategies for high-profile clients, including then Brooklyn Borough President, now , His Excellency Mayor Eric Adams, increasing media exposure and engagement by 63%
  • Coordinated press releases, interviews, media relations, and press inquiries for events transitioning to virtual platforms during the pandemic, ensuring smooth communications and wide-reaching coverage
  • Forged media relationships that strengthened brand messaging and increased media coverage of key public relations events

Marketing PM Consultant

Halimah's Helping Hands NGO
07.2018 - 03.2020
  • Created comprehensive marketing plans, ensuring projects met all deadlines and budget targets while driving awareness for community development initiatives
  • Directed multiple fundraising efforts, securing vital sponsorships and donor contributions
  • Collaborated with the Ministry of Child & Gender Affairs and other local authorities to strengthen NGO programs and support initiatives for underserved communities

Director of Marketing & PR

College of Science & Technology
02.2011 - 08.2012
  • Spearheaded marketing campaigns and public relations efforts that led to a 20% increase in enrollment
  • Managed a team of 11, overseeing the creation and execution of multi-channel marketing strategies including TV, radio, and social media
  • Oversaw a marketing budget of $500K, optimizing spend across traditional and digital media channels to maximize ROI

Marketing Analyst

United Parcel Service (UPS)
09.1998 - 10.2008
  • Led a team of marketing specialists to provide district-level support for sales and customer engagement
  • Conducted market research and competitor analysis, identifying strategies to enhance customer relationships and increase market share
  • Developed business and marketing plans that improved the efficiency of district operations and increased sales team performance

Education

Bachelor of Science - Business Marketing Management

City University New York- Medgar Evers College
Brooklyn, New York
06.2007

Skills

  • Strategic Marketing
  • Brand Development
  • Stakeholder Engagement
  • Community Outreach
  • Cross-Functional Leadership
  • Digital and Social Media Strategy
  • Event Planning & Execution
  • External Affairs
  • Public Relations
  • Revenue Growth Strategies
  • Partnership development
  • Content strategy
  • Marketing analytics
  • Creative direction
  • Multicultural marketing
  • Mobile marketing
  • Web analytics
  • Customer segmentation
  • Media planning
  • Branding
  • Communications expertise
  • Brand positioning
  • Strategic planning
  • Campaign management
  • Marketing campaign development
  • Direct mail marketing
  • Key decision making
  • Market planning and execution
  • Digital marketing
  • Networking
  • Media relations
  • Campaign development
  • Analytics and SEO
  • Communications management

Accomplishments

  • Secured $8M+ in funding for community health programs at MHHC.
  • Increased patient recruitment and retention by 100% through integrated marketing campaigns.
  • Developed PR strategies that resulted in a 40% increase in media exposure for the Brooklyn Borough President.
  • Spearheaded marketing campaigns that led to a 20% increase in enrollment at the College of Science & Technology.

Timeline

Director of Marketing, Planning, and External Affairs

MHHC
02.2022 - Current

Public Relations Consultant

Funsation4 Media
10.2020 - 04.2021

Development Associate

Caribbean Women’s Health Association
09.2020 - 05.2021

Marketing PM Consultant

Halimah's Helping Hands NGO
07.2018 - 03.2020

Director of Marketing & PR

College of Science & Technology
02.2011 - 08.2012

Marketing Analyst

United Parcel Service (UPS)
09.1998 - 10.2008

Bachelor of Science - Business Marketing Management

City University New York- Medgar Evers College

Similar Profiles

CREATE PROFILE
Tamara M. H Campbell