Vince Pedican
Dover,FL
Summary
Multi-talented Communications and Marketing Executive focused on developing effective content for the company and public use. Adept at taking on a wide range of functions such as speaking engagements, policy development, and internal relations. Focused on employee engagement, quality, and service excellence to achieve growth objectives. Results-driven communications leader born to build strategic, successful campaigns to drive profits, increase market share, and cement industry dominance for demanding customers. Focused, performance-minded manager with proven project management, team building, stakeholder relations, and campaign optimization skills. Ready to offer almost twenty years of experience to a new role dedicated to achieving exceptional results on tight timetables.
Overview
13
13
years of professional experience
Work History
EVP, Strategy and Communications
Eco Energy Bahamas
Tampa, FL
07.2022 - Current
- Executed communications strategies by using deliverables to drive employee engagement.
- Devised and oversaw communication strategies for specific purposes and long-term implementation.
- Created proposals for service and product strategies based on marketing data.
- Determined best methods to meet research objectives and produce useful data.
- Directed public relations, media relations and crisis communications campaigns.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
- Cultivated and maintained industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
- Delivered high-quality communications materials and tactics to create emotional connections with target audiences.
- Handled communications and marketing budgets and implemented effective financial strategies.
- Revitalized business plans and realigned company objectives to increase overall profits.
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
- Implemented strategic offerings to enhance company's suite of products and services.
Deputy Chief, Outreach and Engagement
United States Army Europe and Africa
Wiesbaden, Germany
07.2021 - 05.2022
- Provided regular counsel and insight to senior leadership, subject-matter experts, and support staff to develop effective communication strategies and tactics in support of U.S. Army Europe and Africa’s public affairs initiatives
- Created strategies that employ communications tactics such as outreach, online advocacy, social networking, internal and external social channels, leadership, and other internal and external communication channels, and publications
- Coordinated public responses to environmental management incidents or conflicts.
- Managed section's annual budget of $500,000 dollars and approved fund expenditures.
- Planned or directed development or communication of programs to maintain favorable public or stakeholder perceptions.
- Conducted employee evaluations to assess and document performance.
Chief Communications Officer
BHE Business Solutions, LLC
Atlanta, Georgia
03.2015 - 06.2021
- Assessed brands' strengths and weaknesses to develop strategic competitive analysis and determine plans.
- Developed and maintained company's corporate image and identity using logos and signage.
- Optimized market share and profit by incorporating cross-functional leadership feedback in pricing strategies and marketing programs.
- Led design and project teams with big-picture view of business and client requirements.
- Determined brand budgets and allocated resources to prioritize spending across programs and drive spending efficiency.
- Devised and managed creative plans for company branding and product launches.
- Managed website copy and social media profiles and pages.
Project Manager/Senior Communications Consultant
UICGS/Bowhead Family of Companies
Austin, Texas
04.2018 - 08.2020
- Developed communication recommendations that integrate points of view of Army Futures Command into communication plans and products
- Supported planning and development of strategic-level outreach engagements, events, partnerships, and coordination with appropriate support
- Provided best-business technical expert counsel to identify Centers of Influence (COI) for primary and secondary audiences, media outlets potential Soldier Leader Engagement or Key Leader Engagements in support of Army Futures Command
- Managed contracts with vendors and suppliers by assigning tasks and communicating expected deliverables
- Furnished project updates to various stakeholders, informing on strategy, adjustments and progress.
Public Affairs Manager
United States Army
Fort Hood, Texas
08.2015 - 08.2017
- Developed and executed varied and integrated communications products including website, print publications, newsletters, online communications, media, and public relations
- Evaluated integrated strategic communications plan to advance Department of Army's story and broaden awareness of its programs and priorities
- Worked with senior military commanders to achieve organizational goals and objectives by administering communications and public relations initiatives as determined by larger organizational strategic planning process
- Established and maintained working relationships with clients, government officials, and media representatives.
- Produced films and other video products, regulating distribution and operating film library.
News Director
American Forces Network
Casteau, Belgium
07.2011 - 07.2015
- Supervised ten military broadcasters in production of four daily radio and television newscasts serving three major US Army garrisons and Supreme Headquarters Allied Powers Europe
- Planned and executed information strategies and public relations campaigns for television and radio products
- Directed activities of news staff to develop story ideas, track issues, and events, select reporters for coverage, schedule stories for air, and schedule time for interviewing, writing, and editing
- Responsible for understanding of news planning, reporting, editing, and production
- Directed team members in development of more than 40 weekly news stories.
- Posted on social media sites frequently to increase news broadcast traffic.
- Responsible for coordination of media engagements with senior military and civilian leaders in Department of Defense and North Atlantic Treaty Organization
- Coordinated maintenance of approximately $2 million in equipment annually, resulting in completion without interruption of 980 television and radio programs over four-year span.
Military Correspondent
American Forces Network
Kabul, Afghanistan
01.2013 - 07.2013
- Responsible for tasking and production of radio, TV, and online news products to audience of over 200,000 military and Department of Defense civilians in Afghanistan, Kuwait, and Manas, Kyrgyzstan
- Supervised five junior enlisted military broadcasters from Air Force, Marines, and Navy in production of three daily radio and television newscasts for distribution to American Forces Network affiliates, Pentagon Channel (DoD News), and civilian media outlets
- Supervised revision of TV News products and provided technical and tactical support to Bureau Chief on broadcast production and protocol
- Traveled extensively throughout Afghanistan with responsibility of covering Army and DoD senior-level leaders as broadcast journalist producing more than 100 television and radio news products that aired on Department of Defense media outlets
- Assisted with implementation and execution of first American Forces Network-Afghanistan National Army broadcaster mentorship and intern program
- Analyzed and interpreted news and information received from various sources to broadcast information.
Education
Master of Arts - Public Policy Analysis
American Military University
Charleston, WV05.2019
Bachelor of Arts - Digital Communications and Media
Full Sail University
Winter Park, FL12.2017
BBA - International Business Management
Georgia Southern University
Statesboro, GA05.2006
Skills
- Microsoft Dynamics
- Public Relations Strategies
- Adobe Systems Creative Cloud
- Team Management and Supervision
- Microsoft Office
- Editing and Proofreading
- Verbal and Written Communication
- Media Communications
- Detail-Oriented
- Workflow Optimization
- Business Decision Advisement
- Operations Administration
- Business Analysis
- Speech Writing
- Press Release Writing
- Google Analytics
- Problem Solving
- Public Speaking
- Project Management
- Social Media Account Administration
- Team Management
- Report Writing
- Stakeholder Communications
- Crisis Communications
- Digital Communications
- Social Media Monitoring
- Internal Communications
- Annual Planning
- Relationship and Team Building
- Business Development
- Change and Growth Management
- Executive Leadership
- Organizational Development
- Strategic Planning
- Media Relations
- Program Administration
- Complex Problem Solving
- Brand Messaging
- Security Communications
- Corporate Communications
- Press Kits
- Facebook and Twitter
- Communication Strategy Development
- Media Outlets Research
- Crisis Management
- Public Relations
- Creative Strategies
Timeline
EVP, Strategy and Communications
Eco Energy Bahamas
07.2022 - Current
Deputy Chief, Outreach and Engagement
United States Army Europe and Africa
07.2021 - 05.2022
Project Manager/Senior Communications Consultant
UICGS/Bowhead Family of Companies
04.2018 - 08.2020
Public Affairs Manager
United States Army
08.2015 - 08.2017
Chief Communications Officer
BHE Business Solutions, LLC
03.2015 - 06.2021
Military Correspondent
American Forces Network
01.2013 - 07.2013
News Director
American Forces Network
07.2011 - 07.2015
Master of Arts - Public Policy Analysis
American Military University
Bachelor of Arts - Digital Communications and Media
Full Sail University
BBA - International Business Management
Georgia Southern University
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