Vincent Hummel III
Naperville,IL
Summary
Commercial strategy and performance leader with 25+ years in snacking and food ingredients. Builds channel strategies, programs, and performance frameworks that deliver revenue, margin, and market share, including $385M in incremental On-Demand Delivery revenue and some of the first joint ventures between Mars, delivery platforms, and global convenience operators. Integrates convenience retailer loyalty card data with transaction data and research to drive trip frequency, basket, and spend. Trusted advisor to executive leadership; develops talent that goes on to lead.
.
Core Competencies: P&L & Gross Margin Management | Strategic Partnerships & Joint Ventures | Commercial Strategy & Growth Planning |Distributor Network & Channel Partner Management |Pricing, Margin & Trade Program Design | Key Account & Executive-Level Negotiation |Cross-Functional Leadership (R&D, Marketing, Sales) |Executive Presence & Board-Level Communication |Talent DevelopmentCommerce
Overview
31
31
years of professional experience
Work History
Global Sr Dir Customer & Shopper Insight
Mars Snacking
Chicago, Illinois
01.2021 - Current
- Led shopper insights organization and shopper AI strategy for $34B global business.
- Integrated shopper, and store data into Agentic AI data foundation to reflect more holistic shopping behavior.
- Ranked #1 CPG in category insight and strategy in retailer-rated 2025 Trade Advantage Survey.
- Engineered patented shopper insight tools that led to industry awards and category captaincies.
Global Sales Dir New Transactions
Mars Snacking
Chicago, Illinois
05.2019 - 01.2021
- Built global On-Demand Delivery playbook; delivered $385M in incremental channel revenue.
- Built business case that secured sales leadership investment in dedicated resources for ODD customers.
- First globally to facilitate joint ventures between Mars, delivery platforms, and global convenience operators.
Global Category Leadership Dir - DCom
Mars Wrigley
Chicago, IL
02.2018 - 05.2019
- Developed insight-driven digital category playbook, doubling online penetration of impulse categories.
- Reduced reliance on paid media by strengthening organic content and the digital category foundation.
Dir of Global Sales - CARICAM & LATAM
The Hershey Company
Hershey, PA
12.2016 - 12.2017
- Led global sales center with direct accountability for the $340M CARICAM/LATAM business.
- Delivered 108% of net sales plan and 122% of operating income plan in 2017.
- Increased Hershey's penetration of LATAM traditional trade stores by 33% via innovative problem solving.
- Refined regional food ingredient strategy to diversify revenue streams offsetting large account-level cyclicality.
Sr Mgr Advanced Capabilities
The Hershey Company
Hershey, PA
12.2015 - 12.2016
- Business Translator for big data initiatives with Palantir and Hershey's data science team.
- Drove ROI of largest variable P&L elements by implementing effective data-driven strategies.
Sr Mgr Channel Planning & Shopper Mktng; C-Store
The Hershey Company
Hershey, PA
12.2012 - 12.2015
- Developed channel strategy for $840M business; exceeded year-over-year targets and optimized trade fund ROI.
- Designed retailer and distributor rebate programs; automated them through an online customer portal.
- Refined channel sales plan resulting in a 15-20% improvement in net sales.
- Created content and narratives for Hershey's Global Customer Innovation Center.
Sr. Mgr Strategic Collaborative Planning & Capabilities
The Hershey Company
Hershey, PA
12.2011 - 11.2012
- Developed strategic roadmaps for next generation capabilities in total store analytics and non-product innovation.
- Led joint business planning process for Hershey's top 12 customer teams.
Sr Mgr Category Management - US Grocery
The Hershey Company
Greater Philadelphia, PA
12.2006 - 11.2011
- Led Hershey's Grocery Category Management team identifying and implementing proven category growth drivers
- Aligned customers to multi-year, insight-based JBPs to grow impulse categories sustainably and profitably.
VP - Client Solutions & Business Insights
IRI (Symphony IRI)
Ft. Washington, PA
11.1998 - 12.2006
- Account lead VP with P&L responsibility for enterprise CPG client deliverables.
- Continued advancement over 9 year duration from entry level project manager to Account Lead Vice President.
District Sales Mgr
Energizer Battery Company
Greater Philadelphia, PA
06.1995 - 12.1998
- Managed the P&L for Greater Philadelphia District
- Led team of full / part time sales and merchandising associates and exceeded sales goals.
Education
Bachelor of Science - Business Administration; Marketing
Marist College
Poughkeepsie, New YorkProfessional Development
Mars Executive Leadership Program nominee
Timeline
Global Sr Dir Customer & Shopper Insight
Mars Snacking
01.2021 - Current
Global Sales Dir New Transactions
Mars Snacking
05.2019 - 01.2021
Global Category Leadership Dir - DCom
Mars Wrigley
02.2018 - 05.2019
Dir of Global Sales - CARICAM & LATAM
The Hershey Company
12.2016 - 12.2017
Sr Mgr Advanced Capabilities
The Hershey Company
12.2015 - 12.2016
Sr Mgr Channel Planning & Shopper Mktng; C-Store
The Hershey Company
12.2012 - 12.2015
Sr. Mgr Strategic Collaborative Planning & Capabilities
The Hershey Company
12.2011 - 11.2012
Sr Mgr Category Management - US Grocery
The Hershey Company
12.2006 - 11.2011
VP - Client Solutions & Business Insights
IRI (Symphony IRI)
11.1998 - 12.2006
District Sales Mgr
Energizer Battery Company
06.1995 - 12.1998
Bachelor of Science - Business Administration; Marketing
Marist College