VINOD NARMAT POKKAT
Assistant Marketing Manager
Summary
Proactive Assistant Marketing Manager with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives.
Experience Summary - 7 years in the field of Marketing , Branding & Public Relations
Overview
8
8
years of professional experience
4
4
Languages
Work History
Assistant Marketing Manager
Jumbo Electronics
Doha - Qatar
2020.09 - Current
- Build an Omni-Channel Marketing Calendar including Plan, Budget and Monitor ROI across channels and Customer Touch Points
- Ideate and Execute 360-degree tactical campaigns, in-store activations aligned to product launches and promotions
- Media Planning and Buying – Identifying the right audience and channel-mix to reach them most effectively (Print, Radio, OOH)
- Liaise with partner brands and develop mutually beneficial activation plans and promotions, especially for new launches
- Event Management – End-to-end program management for key industry events including Marketing and Operations
- Digital Marketing to Improve fan acquisition, develop a Social Media Calendar for all platforms, design the Online Content Strategy and Audience Targeting
- Improve customer and Store experience by Crafting Visual Merchandising and Branding Strategies (product display patterns, engaging POP communication)
- Develop Strategic Partnerships with Banks, F&B brands, Entertainment Partners etc. for Co-promotions
- Lead Mall Activations by engaging customers at key mall locations through tactical online and in-mall activation campaigns
- Develop Marketing Plans and Strategies for Brands, Retail showrooms including Brand shops that are able to drive footfalls
- Manage the production of Marketing Materials, including display stands, leaflets, posters, flyers, newsletters and other POP
- Manage Budget Allocation and Monitoring the resource utilization to maximize Marketing ROI
- Explore Advertising & Sponsorship opportunities and managing ATL & BTL advertising
- Visualize and Oversee development of various creatives for all the Products, Services, Retail operations of the company
- Manage & Execute various Influencer Marketing Campaigns for major promotions
- Ensure in-store Display share & Flooring targets are met
- Evaluate Marketing Campaigns for effectiveness and ROI and preparing campaign reports
- Content writing and proof-reading copy
- Comply with internal company policies and ministry regulations with regards to Advertisements and seeking necessary Approvals / Permits
- Liaise with Designers, Creative Agency, Media Agency and Event Agencies
- Conduct Market Surveys to better understand Customer Buying Behavior and Brand recall
- Manage the Brand Identity, Packaging Design, Creative Strategy and Media Plan for the Company's own Brand of Electronics and Appliance
- Write / edit press releases and ensure effective coverage in the Media
- Manage Marketing of E-Commerce site
- Test for effectiveness to drive traffic to the site and increasing sale conversion
- Ensure company websites are up to date and SEO friendly
- Manage the Loyalty Program for the company and ensuring growth of members and enhancing its offering to its members
Marketing Officer
Confident Enterprises
Doha - Qatar
2019.06 - 2020.08
- Found new clients with potential and managed existing clients
- Followed up leads/enquires
- Negotiated deals with clients and closed the sales
- Documentation and Data Management
- Mobilized and Demobilized when required
- Monthly Sales report Preparation & Presentation to team lead
- Timely Invoice submission
- Frequent follow up and Payment Collection.
Brand Manager
OPPO Mobiles India, Skynet Electronic Private Limited
Bangalore - India
2016.07 - 2019.03
- Analyzed the Market situation and implemented Branding Techniques for the New Product Launch
- Took care of all ATL & BTL activities
- Proven experience in Vendor Management, Material Management & Data Management
- Prepared and Presented Monthly Reports
- Planned & Lead the Branding Inspection Team
- Trained Sales Team and ensured proper awareness about Branding Standards of every new product
- Ensured that the Visual Merchandising standards are as per the new and available models in the market
- Developed and Implemented Marketing Campaigns and analyzing the impact on Customers and Brand
- Planned and Launched Promotional Events on time
- Organized coordinating and executing Product Launch
Senior Marketing Executive
Atlantis Gold & Diamonds
Kerala - India
2014.07 - 2015.07
- Conducted Research & Developed Marketing Campaigns
- Took care of Promotional Activities and Media
- Monitored performance, devised and presented Ideas and Strategies
- Coordinated Internal Marketing strategies and Organization's culture
Assistant Accountant
Stepping Stone Accounting Consultancy
Kerala - India
2011.10 - 2012.02
- Maintained & Finalized of Accounts of Service Line Organization
- Posted invoices into system
- Prepared supplier cheque and monitored cash payment
Education
MPhil - Management
Amrita School of Arts And Science
Kochi, Kerala - India 2015.07 - 2016.07
MBA - Marketing
Alliance School of Business, Alliance University
Bangalore - India 2012.07 - 2014.07
PG Diploma in Indian & Foreign Accounting -
Institute of Professional Accountants
Kerala - India 2011.10 - 2012.03
Finance
Calicut University
Kerala - India 2008.08 - 2011.08
Skills
Marketing and advertising
Core Competencies
- The ability to develop and communicate goals in support of the business mission.
- Ability to Research, Develop & Implement Marketing Activities.
- Interpersonal skills & people management skills.
- Quick in learning & understanding the Market nature.
- Exceptional talent in training and coordinating the team.
- Ability to recognize and utilize/tackle the opportunities and threats in the market environment.
- Proven excellence in Digital marketing
Strength
- Willingness to take up new challenges
- Good communication & interpersonal skills
- Highly energetic & enthusiastic
- Go getter & self-starter
- Positive attitude, tactful and reliable.
- Excellent team management skills
Additional Information
Date of Birth : 15 Sep 1990
Gender : Male
Nationality : Indian
Driving License : QATAR
Achievements
Professional:
- OPPO Mobiles - Best Performer – 2017 & 2018
- OPPO Mobiles - Bangalore - Best Region Award under my guidance - 2018
Academical
- Represented college in Inter College International Case Study Competition.
- Higher Secondary School Topper.
Extra-Curricular:
- Member of Marketing Club during Post Graduation.
- Member of College Cricket Team during Graduation.
- Fine Arts Secretary during Graduation.
Timeline
Assistant Marketing Manager
Jumbo Electronics
2020.09 - Current
Marketing Officer
Confident Enterprises
2019.06 - 2020.08
Brand Manager
OPPO Mobiles India, Skynet Electronic Private Limited
2016.07 - 2019.03
MPhil - Management
Amrita School of Arts And Science
2015.07 - 2016.07
Senior Marketing Executive
Atlantis Gold & Diamonds
2014.07 - 2015.07
MBA - Marketing
Alliance School of Business, Alliance University
2012.07 - 2014.07
PG Diploma in Indian & Foreign Accounting -
Institute of Professional Accountants
2011.10 - 2012.03
Assistant Accountant
Stepping Stone Accounting Consultancy
2011.10 - 2012.02
Finance
Calicut University
2008.08 - 2011.08
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