Summary
Overview
Work History
Education
Skills
Timeline
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Vishnu Sarma

Novi,MI

Summary

1. 13+ years of professional experience in User Experience design and development of In-vehicle infotainment digital displays. 2. 10+ years of experience in Product Management and leading UX teams. Creative UX Designer with [Number] years developing innovative, approachable user experience frameworks for [Type] products. Skilled at diverging from UX norms without alienating users. Ceaselessly focused on user-centric design decisions. Accomplished at creating wholly new frameworks that feel completely familiar to ease user adoption. Accomplished designer with outstanding interface performance analysis, project modeling and mapping skills. Analyzed, documented and reported challenges affecting interface output. Critical thinker with great analytical background.

Overview

16
16
years of professional experience

Work History

In-Vehicle UX Lead

Ford Motor Company
06.2016 - 06.2023
  • Delivered UX packages for ten full cluster displays spanning 4 screen sizes (6”, 8”, 12” and 23” (Panoramic)) and eight vehicles
  • Released products include the 2022 Explorer 12-inch and 6-inch, 2022 Maverick 6-inch andSuper Duty 8-inch display
  • Created standard for IP display UI structure that was used for four vehicle model years, and across NA, Europe and Asia product lines
  • Successfully gained approval for three customization and two information features and delivered the full UX and integration plan into the vehicle product timelines
  • Developed full concept and UI for two future IP displays to be implemented on two different vehicle lines
  • Delivered full UX package consisting of 100+ features wireframes, a priority matrix, seven logic and flow documents, and menu structure
  • Implemented new automated future process for multi-language translations that has resulted in reduction of workload
  • Successfully gained approval for a corporate strategy to standardize the steering wheel switch interaction with the IP screens from concept to implementation
  • Standardized UX development process within team which has led to 20% improved feature delivery.
  • Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
  • Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.
  • Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.
  • Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
  • Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
  • Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles.
  • Resolved UX obstacles through testing and iteration, prioritizing [Type] development methods.
  • Collaborated with Test Automation Engineers to produce rapid UX iteration via automated diagnostics.
  • Maximized system performance, enhancing end-user experience by applying iterative back end development updates.
  • Managed cohesive design quality across [Number] projects, adhering to prescribed themes and functional choices.
  • Collaborated with [Type] and [Type] personnel to create holistic UX vision and strategies.
  • Created maps, models and templates for diverse projects.
  • Researched and proposed new solutions to make website more user-friendly.
  • Designed elevated and brand-right creative to achieve marketing and merchant objectives.
  • Tested websites at different design and production stages to assess conformance with designs.
  • Took and edited photographs to use in digital publications, websites and social media.
  • Identified, documented and reported on technical factors impacting interface performance.
  • Utilized Google Analytics to monitor websites and other digital content and recommended strategies and updated channels to improve performance.
  • Devised diagrams to outline system interactions and sequences underpinning interfaces.
  • Implemented strategies to increase web site traffic.
  • Leveraged WordPress to design and update websites, landing pages and other digital assets to support communication and marketing strategies

HMI Engineer (Engineer II)

Mobis Technical Center of North America
11.2012 - 06.2016
  • Delivered the UX and HMI specifications for low, medium and high trim Bluelink and UVO radios on the 2014
  • Hyundai Santa Fe and 2015 Kia Soul
  • Project lead for developing detailed logic and flow wireframe and language translation documents for HD Data feature from concept to implementation in Bluelink and UVO Audio and AVN Head-unit systems
  • Successfully led the project to implement Internet of Things (IoT) features in the Bluelink and UVO headunits from concept to integration
  • Applied testing processes that reduced issues by 45%
  • Led a team of 4 that performed translations activities for US English, Canadian French, Mexican Spanish and
  • Brazilian Portuguese onscreen text strings including speech recognition commands and prompts
  • Key member of next-gen integrated cockpit concept design team
  • Led Benchmark events of competitive vehicles including logistics planning and UX evaluation
  • Analyze JD power IQS scores, evaluate customer verbatim and identify areas of overall UX improvement

HMI Engineer

Ford Motor Company, Advantage Technical Resourcing
03.2011 - 11.2012
  • Designed usability studies and developed test protocols to execute HMI clinics based on Human Factors principles to evaluate the usability of alternative design concepts of cluster and infotainment screens
  • Collaborate with HMI and Ergonomics team in designing the next and future generation interactions and experiences for global customers
  • Design and Develop prototypes which exemplify core HMI principles that includes desktop simulators, iterative software/hardware developmental platforms and static driving simulators
  • Align prototype fidelity with the target questions/hypotheses being addressed from a research context or the story that needs to be conveyed to stakeholders and management
  • Design and iteratively develop on an existing platform of software and hardware tools that includes multimodal/sensory displays and controls to enable the rapid prototyping of HMI and user experiences
  • Maintain a schedule of research stimuli needs based on the desired research questions to be addressed
  • Provide technical support of prototype equipment at customer research events
  • Develop training resources for project teams to empower personnel to be self-sufficient in prototype/equipment operation
  • Learn and build upon existing resources/processes/tools.

Research Assistant

University of Michigan
09.2007 - 08.2010
  • Developed a programming model to simulate 3 different automated flight cockpit interfaces using E-GOMSL to determine and compare the pilot performances in using the interfaces effectively
  • Designed an experiment as a part of an Automotive seat research project to study the effects of properties of foams by including anthropometric data of subjects, pressure distribution on foam using a questionnaire to evaluate the driver comfort
  • Developed correlation models between the subjective perceptual characteristics ratings and the physical characteristics of the material samples
  • (Master’s Thesis)

Education

Master - Industrial and Systems Engineering

University of Michigan – Dearborn
2008

Bachelor of Technology - Electrical and Electronics Engineering

Jawaharlal Technological University
2003

Skills

  • TECHNICAL SKILLS
  • Figma, Photoshop, Illustrator, InDesign, XD, Sketch, Axure, Minitab, JIRA
  • C, C, Android, HTML
  • Promotional Materials
  • Cutting Techniques
  • Identity Reviews
  • Social Media Platforms

Timeline

In-Vehicle UX Lead

Ford Motor Company
06.2016 - 06.2023

HMI Engineer (Engineer II)

Mobis Technical Center of North America
11.2012 - 06.2016

HMI Engineer

Ford Motor Company, Advantage Technical Resourcing
03.2011 - 11.2012

Research Assistant

University of Michigan
09.2007 - 08.2010

Master - Industrial and Systems Engineering

University of Michigan – Dearborn

Bachelor of Technology - Electrical and Electronics Engineering

Jawaharlal Technological University

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