Vishnu Vardhini Maraka
Summary
Highly analytical Database Marketing Analyst with experience in managing large databases, developing segmentation strategies and conducting customer behavior analysis. Strengths include strong understanding of SQL, data mining techniques, CRM systems and direct marketing principles. Known for leveraging data-driven insights to create effective marketing campaigns and significantly boost conversions.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Database Marketing Analyst
Sijang Group
Hyderabad, Telangana
04.2021 - 07.2023
- Performed market research to identify target markets, assess market conditions, understand customer behavior, and analyze industry trends.
- Completed strategic market planning, collected and analyzed data, and worked on the development and implementation of new business strategies.
- Collaborated with the Marketing, Sales, and Leadership team to execute the annual business plan, ensuring alignment with the growth agenda.
- Designed and implemented dashboards using Power BI and Tableau to visualize marketing performance and drive decision-making.
Education
Master of Science - Business Analytics
University of The Pacific
Stockton, CA12-2024
Bachelor of Business Administration
Vishwa Vishwani Institute of Systems & Management
Hyderabad, Telangana11-2021
Skills
- Programming Tools: Python, SQL, R
- Frameworks: Pandas, NumPy, TensorFlow, Scikit-learn, PyTorch, Matplotlib
- Databases: SQL Server Management Studio (SSMS), Google BigQuery, AWS, S3, ETL processes
- Data Visualization: Tableau, Power BI, MySQL, and Excel
- Platforms: PyCharm, Jupyter Notebook, Visual Studio Code
- Soft skills: rapport building, strong stakeholder management, people management
Certification
- Google Data Analytics Professional Certificate
- Programming in Python (Meta)
- Introduction to Data Analytics (IBM)
Projects
- Connecting SQL server to Tableau for dashboard creation
- Project Overview: Connected SQL Server to Tableau to develop an interactive dashboard at Murach College, integrating multiple datasets (Courses, Departments, Instructors, Students) for comprehensive analysis of enrollment trends, course distribution, and instructor performance.
- Outcome and Impact: Created dynamic visualizations and a user-friendly dashboard, providing actionable insights that helped optimize course offerings, enhance student retention, and inform strategic decisions on resource allocation.
- Analysis of Police Incident Report in San Francisco
- Project Overview: Analyzed police incident data (2018-2024) using SQL to query over 10,000 reports, identifying trends, district disparities, and temporal patterns to guide strategic resource allocation and risk management.
- Outcome and Impact: Developed dashboards with visual insights, helping businesses enhance operational efficiency, improve security measures, and reduce incident-related costs. • Optimizing Profitability: A comprehensive analysis of amazon retail prices & sale
Timeline
Database Marketing Analyst
Sijang Group
04.2021 - 07.2023
Master of Science - Business Analytics
University of The Pacific
Bachelor of Business Administration
Vishwa Vishwani Institute of Systems & Management
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