Office 365
Vito Gosar
Head Of Digital Services And Experiences
Kranj
Summary
Visionary Senior Executive with over 15 years of experience driving digital maturity and commercial excellence in the CEE banking and telecom sectors. Proven track record in leading Group-wide digital transformations, managing multi-million euro P&Ls, and launching market-disrupting brands. Expert at bridging the gap between innovative technology and sustainable business growth, with a core focus on customer-centricity and ROI.
Overview
16
16
years of professional experience
4
4
Certifications
Work History
Head of Digital Services & Experiences
NLB D.d. (NLB Group)
01.2023 - Current
- Group Governance: Orchestrating the digital vision for NLB Group across 6 markets, consolidating platforms to drive cross-border commercial synergy.
- Infrastructure Lead: Business responsible for the first unified Group digital banking platform, Open Banking (API) architecture, and remote signing solutions.
- Digital Sales: Spearheading the optimization of digital acquisition funnels to increase new client onboarding and lower cost-per-acquisition Group-wide.
Head of Distribution Channels
NLB D.d. (NLB Group)
07.2020 - 01.2023
- Group Governance: Orchestrating the digital vision for NLB Group across 6 markets, consolidating platforms to drive cross-border commercial synergy.
- Infrastructure Lead: Business responsible for the first unified Group digital banking platform, Open Banking (API) architecture, and remote signing solutions.
- Digital Sales: Spearheading the optimization of digital acquisition funnels to increase new client onboarding and lower cost-per-acquisition Group-wide.
Channels and Client Knowledge Director
SKB D.d. (Societe Generale Slovenia)
10.2017 - 07.2020
- Strategic Architecture: Led CRM, BI, and omni-channel strategy as the acting Customer Experience Officer.
- Data-Driven Growth: Implemented advanced marketing automation and predictive analytics to drive personalized customer retention.
Residential Market Manager & Bob Lead
Si.mobil D.d. (now A1 Slovenia)
04.2010 - 02.2015
- MVNO Launch (bob): Served as the "Internal CEO/CMO" for the launch of the bob no-frill brand. Managed the end-to-end market entry strategy, pricing, distribution, and ATL/BTL marketing.
- P&L Ownership: Directed a portfolio representing 50% of company revenues (€99M) and EBITDA (€30M).
- Market Impact: Achieved 200% growth in direct marketing volume while reducing investment budgets by 10%.
Education
Bachelor of Science - Marketing And Marketing Communications
Fakulteta Za Družbene Vede
Ljubljana 04.2001 -
High School Diploma -
2. Gimnazija
Maribor 04.2001 -
Skills
Strategic Governance: Group-wide Digital Strategy, Business Architecture, & KPI Frameworks
Commercial Leadership: P&L Management (€99M), EBITDA Growth, & Brand Launch
Transformation: Agile & Waterfall Leadership, Change Management, & Process Digitalization
Customer Excellence: Omni-channel UX, Advanced Analytics (BI), & Predictive CRM
Software
Digital tools: Figma, Jira, Miro,
CRM
Business inteligence tools (Power BI, )
Certification
Leadership academy, Hansen Beck
Timeline
Management training, Gustav Kaeser
06-2026
Leadership academy, Hansen Beck
02-2026
Head of Digital Services & Experiences
NLB D.d. (NLB Group)
01.2023 - Current
Head of Distribution Channels
NLB D.d. (NLB Group)
07.2020 - 01.2023
Channels and Client Knowledge Director
SKB D.d. (Societe Generale Slovenia)
10.2017 - 07.2020
Banking school, Banking Association Slovenia
05-2016
Product Management and Product Marketing, Product Focus
01-2012
Residential Market Manager & Bob Lead
Si.mobil D.d. (now A1 Slovenia)
04.2010 - 02.2015
Bachelor of Science - Marketing And Marketing Communications
Fakulteta Za Družbene Vede
04.2001 -
High School Diploma -
2. Gimnazija
04.2001 -