Summary
Overview
Work History
Education
Skills
Specialties
Publications
Patents
Timeline
Amy Alberts

Amy Alberts

Research Architect: AI Application Development & GTM Strategy For The Salesforce Platform
Kirkland,WA

Summary

With over 20 years of experience in enterprise user research, I possess extensive knowledge and expertise in understanding the development and utilization of technology by humans. Throughout my career, I have held both individual contributor and leadership roles in various organizations and product areas.

I recently returned to the role of IC research as a Research and Insights Architect for the Salesforce platform. In this position, my focus has been on studying our builder audiences and their utilization of AI in application development. Prior to this, I successfully built the multidisciplinary User Research team at Tableau Software, which continued after our acquisition by Salesforce. Before my time at Tableau, I served as a Senior Manager and Design Researcher at Microsoft. During my Microsoft tenure, I contributed to projects spanning the Internet of Things, Windows Desktop, Tablets & Phones, Windows Mobile, Office 2007, and Microsoft.com.

Overview

26
26

Years of professional experience

6
6

Years of post-secondary education

3
3

Companies

13
13

Years of management experience

Work History

Architect, Research & Insights

Salesforce
Kirkland, Washington
03.2023 - Current
  • Develop and lead the overarching research strategy for critical business objectives related to AI Application Development on the Salesforce Platform, GTM, Licensing & Monetization
  • Role includes engagement with LT and senior leadership to define and execute research against most critical business questions
  • Insights inform several business and technology teams across Salesforce
  • Collaboration, research acumen, deep human and customer insights, fluency in modern technology trends (genAI), compelling evidence and timely delivery is table stakes of the role

Senior Director, User Research

Tableau Software
Kirkland, Washington
11.2020 - 05.2023
  • Built and managed the multidisciplinary Tableau User Research team from a group of 3 to a robust team of 20. Insights related to Data visualization, data JTBD, data management and prep, AI, and advanced analytics are delivered in collaboration with the Tableau product development team with significant impact on the user experience and product strategy.
  • Focus on team growth, business investment coverage, execution of relevant tactical and strategic research, and helping Tableau stay focused on our customers

Director, User Research

Tableau Software
Kirkland, Washington
04.2020 - 11.2020
  • Standing on the shoulders of giants as we build Tableau's User Research teams, practices, and impact

Senior Manager, User Research

Tableau Software
Kirkland, WA
03.2019 - 04.2020
  • Helping build on the brilliance we already have in User Research and UX at Tableau

Manager, User Research

Tableau Software
02.2017 - 02.2019

Senior User Researcher

Tableau Software
11.2015 - 01.2017
  • Helping people see and understand their data!

Senior User Research Manager for IoT

Microsoft
02.2014 - 10.2015
  • Manage the user research activities for Microsoft's Internet of Things products and platforms
  • Audience research includes Makers, Maker Pros, and Developers
  • Areas of investigation include Windows 10 Core, the Maker Movement, and student performance in Maker Spaces

Senior Design Research Manager for Windows

Microsoft
12.2013 - 02.2015
  • Manage the Windows Desktop, Tablet, and Phone Design Research team
  • With a team of incredibly talented people we conduct product research, design and user insights, ethnographic, longitudinal, competitive, and trends research to deliver an extraordinary experience for our Windows customers
  • Primary responsibilities are research planning and agenda, persona development, and design evaluation

Senior Design Research Manager for Windows Phone

Microsoft
09.2010 - 12.2013
  • Manage the Windows Phones Design Research team
  • With a team of incredibly talented people we conduct product research, design and user insights, ethnographic, longitudinal, competitive, and trends research to deliver an extraordinary experience for our Windows Phone customers

User Experience Researcher

Microsoft
03.2001 - 09.2010
  • Conduct user research for Microsoft products (Windows Phone, Office, and Microsoft.com) to effect more desirable and useful products

Program Manager

Microsoft
05.2004 - 12.2004
  • Windows help search logging infrastructure; search survey UI and implementation

Research Assistant

Veridical Research & Design
08.1999 - 05.2000
  • Investigated the use of eye movements to measure human memory

Education

Master of Science - Applied Cognitive Psychology/Psychophysics

Montana State University-Bozeman, Bozeman, MT
01.1998 - 01.2000

BA - Psychology

Ripon College, Ripon, WI
01.1992 - 01.1996

Skills

Qualitative and Quantitative Research Methods

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Specialties

People management; research planning, user centered design, JTBD, ethnographic/longitudinal/compete research; design insights; AI and genAI, GTM and compete, trends research; operating system and platform user experience; usability research; eye tracking; card sorting techniques; survey creation and data analysis; application benchmarking; information architecture; document collaboration; statistics; search user experience; mobility; web usability; application usability.

Publications

  • How to develop a designer's instinct: A study of dashboards
  • Eye movement measures of semantic priming
  • Ubiquitous Gaze Sensing and Interaction
  • How design thinking will affect today's analysts
  • What Designers Can Learn From The New Science Of Eye Tracking

Patents

  • Exposing non-authoring features through document status information in an out-space user interface
  • Task Switching on Mobile Devices
  • Communication between a document editor in-space user interface and a document editor outspace user interface

Timeline

Architect, Research & Insights - Salesforce
03.2023 - Current
Senior Director, User Research - Tableau Software
11.2020 - 05.2023
Director, User Research - Tableau Software
04.2020 - 11.2020
Senior Manager, User Research - Tableau Software
03.2019 - 04.2020
Manager, User Research - Tableau Software
02.2017 - 02.2019
Senior User Researcher - Tableau Software
11.2015 - 01.2017
Senior User Research Manager for IoT - Microsoft
02.2014 - 10.2015
Senior Design Research Manager for Windows - Microsoft
12.2013 - 02.2015
Senior Design Research Manager for Windows Phone - Microsoft
09.2010 - 12.2013
Program Manager - Microsoft
05.2004 - 12.2004
User Experience Researcher - Microsoft
03.2001 - 09.2010
Research Assistant - Veridical Research & Design
08.1999 - 05.2000
Montana State University-Bozeman - Master of Science, Applied Cognitive Psychology/Psychophysics
01.1998 - 01.2000
Ripon College - BA, Psychology
01.1992 - 01.1996
Amy AlbertsResearch Architect: AI Application Development & GTM Strategy For The Salesforce Platform