VITOR ESCARIM
Fairfield,CT
Summary
Strategic marketing leader with extensive experience in brand management, product marketing, trade marketing, and commercial strategy within multinational environments. Skilled in developing integrated marketing plans, launching products, optimizing portfolios, and driving sustainable revenue growth. Delivered measurable results including 35% business unit growth, margin expansion, and consistent overachievement of sales targets. Adept at aligning marketing, sales, and product teams to execute data-driven strategies that improve market positioning, customer engagement, and business performance. Currently based in Connecticut, authorized to work in the U.S. under L-2 visa status, and actively seeking opportunities in Marketing, Trade Marketing, Category Management, and Business Development.
Overview
21
21
years of professional experience
4
4
Languages
Work History
Marketing Manager
Lolly Brasil
11.2025 - 06.2026
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to optimize campaign performance through data-driven decision-making.
- Conducted market research to identify trends, customer preferences, and competitive landscape.
- Managed digital marketing initiatives including SEO, PPC, and social media campaigns for increased reach.
- Collaborated with sales teams to align marketing efforts with business objectives and drive revenue growth.
- Mentored junior marketing staff, fostering skill development and promoting best practices within the team.
- Analyzed campaign metrics to refine approaches, ensuring alignment with overall strategic goals.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Established brand guidelines to ensure consistency across all marketing materials and communications.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed and executed multi-channel marketing strategies to enhance brand visibility and engagement.
- Analyzed market trends to inform campaign decisions and optimize targeting efforts.
Key Account Sales Manager
Grupo Multi
01.2025 - 10.2025
- Developed strategic account plans to enhance client relationships and drive revenue growth.
- Managed key accounts, ensuring alignment with client objectives and maximizing satisfaction levels.
- Analyzed market trends and customer feedback to identify opportunities for product enhancements.
- Managed a portfolio of key accounts, ensuring consistent revenue generation and customer satisfaction.
- Cultivated strong relationships with stakeholders across various departments to ensure seamless execution of account plans.
- Collaborated with cross-functional teams to develop customized solutions for clients'' unique needs.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Communicated product quality and market comparisons by creating sales presentations.
- Results driven with an average monthly achievement higher then 130% of the target.
Product Marketing Manager
CHICCO - ARTSANA BRASIL
02.2017 - 12.2024
- Worked closely with international product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Increased product sales and brand exposure by developing sales actions and materials.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Developed strategy and managed market communications that drove product demand.
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Served as focal point for all customer input and market intelligence for product improvements.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Offered pricing and feature recommendations to management and cross-functional teams.
- Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
- Collaborated with marketing department to define positioning and messaging, and plan market launch, public relations, and lead generation campaigns.
- Presented products during retail trade shows to increase market share and make connections with potential customers.
- Products' training program with sales force
- Categories' budget management in accordance with brand strategy
- Competition analysis and evaluation
- Price definition
- Increased 35% in business units' revenue and over 15% in margin, by choosing a more consumer centric portfolio and developing a trade channel segmentation.
Sales Coordinator
SKY BRASIL - AT&T GROUP
10.2014 - 02.2017
- Coordination of 30 companies licensed for selling and installing company's products responsible for an average of 200 sellers, which represents approximately 25% of the regional sales, that has over 160 companies.
- Employed closing sales techniques, upselling and customer loyalty incentives to boost sales.
- Researched local markets to identify and flesh out lists of new leads for sales team follow-up.
- Trained over 100 new sales employees on products, communication and sales processes and closely monitored work to optimize productivity, in which 30% sales force performance enhancement achieved with training.
- Overcoming of sales goals in more than 20%, which resulted in an award among the best in each region.
Communication Analyst
SKY BRASIL - AT&T GROUP
03.2012 - 09.2014
- Reduction of 60% on calls to solve doubts due to a development of a new communication identity and tools to support sales team and licensed companies.
- Support sales team with the development of materials that could support the team during the sales processes
- Used Adobe Suite for creation of content, photo manipulation and publication design.
- Provided sellers with accurate information concerning a 360º view of the business - goals, strategies, products, issues, policies.
- Helped cultivate and maintain business relationships by professionally handling partner and customer needs.
Marketing Analyst
GPS Pamcary
02.2010 - 02.2012
- Executed plans and initiatives to increase efficiency.
- Increase and improve team's experience with internal communication by developing a new identity to materials.
- Increased brand awareness through targeted initiatives.
- Created customized marketing materials to increase product awareness.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Press conference and trade event organization to launch new products.
Human Resours Intern
GPS Pamcary
02.2010 - 02.2012
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-day-day duties accurately and efficiently.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Communication training to focus areas as Marketing, Human Resources and Sales Team
- Development of new internal communication materials layout
- Exceeded goals through effective task prioritization and great work ethic.
- Participated in team-building activities to enhance working relationships.
Assistant General Manager
EVB
01.2005 - 06.2008
- Resolved problems promptly to elevate customer approval.
- Handled cash accurately and prepared deposits.
- Motivated, trained and disciplined employees to maximize performance.
- Managed team schedule with eye for coverage needs and individual strengths.
- Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
- Maintained well-controlled business inventory with minimal losses by enforcing solid monitoring and management structures.
- Increase profitability by developing suppliers and open negotiations in with we could pay less and increase payment's due date.
Advertising Account Executive
C2 COMUNICAÇÃO
01.2006 - 08.2006
- Made outbound calls to existing customers to upsell advertising packages.
- Created and presented media and advertising packages to prospective customers.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Conquered a full service customer to agency's portfolio
Education
MBA - Sales And Marketing Administration
BSP - SAO PAULO BUSINESS SCHOOL
SAO PAULO06.2015
SPECIALIZATION - BRANDING
FGV - GETULIO VARGAS' FOUNDATION
SAO PAULO06.2011
BBA - Social Communication - Advertising
UMESP - METHODIST UNIVERSITY OF SAO PAULO
SAO BERNARDO DO CAMPO12.2007
Skills
- Interpersonal Relationship and Communicaton
- Go-to-Market Strategy
- Brand Management & Product Marketing
- Revenue Growth & Market Expansion
- Trade Marketing & Channel Strategy
- Cross-functional Leadership
- Strategic Planning & Competitive Analysis
- Sales Enablement & Key Account Management
- MS Office and Adobe CS Suite (Illustrator, Photoshop, Acrobat)
Accomplishments
- Increased product adoption by 35% within the first 12 months of launch through targeted go-to-market campaigns and optimized messaging.
- Surpassed annual sales quota by 120% for three consecutive years, earning “Top Performer” awards.
- Led cross-functional training programs for sales and marketing teams, improving campaign execution efficiency by 25%.
- Developed competitive pricing strategies that improved product margin by 15% without reducing market share.
- Spearheaded the creation of integrated marketing plans resulting in 20% year-over-year revenue growth in key segments.
Languages
English
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
French
Intermediate (B1)
Timeline
Marketing Manager
Lolly Brasil
11.2025 - 06.2026
Key Account Sales Manager
Grupo Multi
01.2025 - 10.2025
Product Marketing Manager
CHICCO - ARTSANA BRASIL
02.2017 - 12.2024
Sales Coordinator
SKY BRASIL - AT&T GROUP
10.2014 - 02.2017
Communication Analyst
SKY BRASIL - AT&T GROUP
03.2012 - 09.2014
Marketing Analyst
GPS Pamcary
02.2010 - 02.2012
Human Resours Intern
GPS Pamcary
02.2010 - 02.2012
Advertising Account Executive
C2 COMUNICAÇÃO
01.2006 - 08.2006
Assistant General Manager
EVB
01.2005 - 06.2008
MBA - Sales And Marketing Administration
BSP - SAO PAULO BUSINESS SCHOOL
SPECIALIZATION - BRANDING
FGV - GETULIO VARGAS' FOUNDATION
BBA - Social Communication - Advertising
UMESP - METHODIST UNIVERSITY OF SAO PAULO