Summary
Overview
Work History
Education
Certification
Accomplishments
Languages
Timeline
Generic
Vivian Watt

Vivian Watt

Sandpoint,Idaho

Summary

Seasoned product manager with 9 years of experience supporting and building complex B2B SaaS products. Well-versed in building positive relationships with customers, engineering teams, and internal stakeholders. Skilled at overseeing complex, high-value technical projects, specializing in data integrations and standardization.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Senior Technical Product Manager

Amazon Ads
02.2022 - Current
  • Developed a 3 year roadmap focused on expanding Amazon Ads' scope to a new area of business - driving conversions for products sold off of Amazon, and gained stakeholder buy-in across leadership, customers, and internal teams.
  • Defined a new target advertiser persona and helped train both sales and internal teams on their characteristics and use-cases, leading to a more cohesive go to market plan.
  • Launched the foundational service responsible for standardizing and persisting conversion data as inputs to downstream systems, such as machine learning optimization, campaign attribution, reporting, and audience building.
  • Launched tools for ingestion of conversion data from a variety of external sources, including real-time API-based integrations with customers' internal data warehouses and customers' data management partners, making it convenient and cost-effective for to onboard their data.
  • Gathered customer feedback and data from user testing sessions to help iterate product features and inform priorities, resulting in increased user satisfaction and engagement rates.
  • Worked closely with engineers to provide input during technical design and development, ensuring that the final the product aligned with the vision and met customer needs.

Senior Product Manager/Product Manager

Kochava
05.2019 - 02.2022
  • Gained an intimate understanding of the dynamics and integrations among digital marketers, media supply partners, analysts, advertising agencies, and developers in the advertising technology ecosystem
  • Considered a product expert and a go-to resource for detailed knowledge of the ins and outs of the measurement system
  • Developed a great relationship with our engineering team and other departments, leading to more efficient product development cycles
  • Updated the product organization's templates, including technical requirements, leading to faster results and aligned expectations on outcomes
  • Trusted with the largest, most impactful additions and enhancements to the product suite
  • Led the development of several privacy compliance initiatives, such as Apple's AppTrackingTransparency/SKAdNetwork and Facebook AMM deprecation
  • Led the development of major enhancements to our SmartLinks product, including integrations, universal linking, deep linking, deferred deep linking, agency access, and user experience on social media
  • Leveraged SQL to extract information on customer usage of our products to better inform requirements, including limiting disruption and selecting the right features
  • Leveraged external API documentation and tested in Postman to better inform technical integration requirements.

Lead Client Success Manager/Client Success Manager

Kochava
10.2016 - 05.2019
  • Led the client success management "pod" at HQ responsible for supporting enterprise clients
  • Moved to Dublin to lead the satellite office, hired new employees, trained the team on product knowledge, processes, the Kochava "spirit" of conducting business, and left them with a solid foundation to grow on
  • Upon my return to HQ, provided continuous training and technical support to both the Dublin and HQ teams with 10 direct reports.

Education

International Business (Bachelor's Degree) -

North Seattle College
2019

Certification

Pragmatic Institute - Pragmatic Certified Product Manager, 2020

Accomplishments

  • Led the presentation on digital user privacy at Kochava's Winter Summit conference (02/2021)
  • Interviewed for Kochava's "The AdTech Show'' podcast on Apple's advertising measurement framework "SKAdNetwork" (01/2021)
  • Featured in Aarki's "Women Game Changers in the Mobile Industry" series (03/2020)

Languages

English
Hungarian

Timeline

Senior Technical Product Manager

Amazon Ads
02.2022 - Current

Senior Product Manager/Product Manager

Kochava
05.2019 - 02.2022

Lead Client Success Manager/Client Success Manager

Kochava
10.2016 - 05.2019

International Business (Bachelor's Degree) -

North Seattle College

Similar Profiles

CREATE PROFILE
Vivian Watt