Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Vivian Xu

Vivian Xu

New York

Summary

  • Early-career professional who is highly skilled in social media and digital marketing, operations, and cross-functional initiatives.
  • Public-facing leader with experience in coordinating events, managing high-volume and fast-paced environments, and engaging diverse audiences.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Social & Live Content Strategist

A.M. Forest Products Group
Shanghai, CN
04.2024 - Current
  • Curate and program social media content while monitoring live e-commerce broadcasts, making real-time strategic adjustments based on audience engagement and performance metrics
  • Lead cross-functional coordination between content production and market research teams to determine product selection, messaging, and timing across digital platforms
  • Analyze live performance data to inform programming decisions, balancing audience experience with measurable business outcomes
  • Collaborate with marketing, creative, and operations stakeholders to align live programming with broader brand and revenue objectives

Marketing Coordinator

Cornell Class Council
Ithaca, NY
01.2022 - 05.2023
  • Planned and executed weekly campus-wide events.
  • Designed promotional materials to increase event visibility and engagement by 50%. Produced cohesive digital and print content aligned with brand and audience strategy.

Talent Engagement Lead

Cornell Program Board
Ithaca, NY
09.2021 - 05.2023
  • Produced 10+ large-scale campus entertainment events featuring SNL cast members, TV writers, and industry talents. Managing logistics for high-attendance live audiences.
  • Navigated time-sensitive challenges, including venue shifts, scheduling conflicts, and budget constraints, to ensure seamless, production-ready execution
  • Partnered with marketing teams to execute integrated publicity campaigns across social media and campus outreach, and coordinated audience logistics during live programming

Education

Bachelor of Science -

Cornell University
Ithaca, NY
05-2023

Skills

  • teamwork,
  • public speaking,
  • innovative problem solver
  • detail-oriented
  • Adobe (Photoshop, Premiere Pro, InDesign, Illustrator, Audition, Lightroom)
  • SharePoint
  • Microsoft
  • Google Sheets
  • WordPress
  • web design
  • video editing
  • camera operating

Certification

Yale Writer's Workshop

Languages

English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual

Timeline

Social & Live Content Strategist

A.M. Forest Products Group
04.2024 - Current

Marketing Coordinator

Cornell Class Council
01.2022 - 05.2023

Talent Engagement Lead

Cornell Program Board
09.2021 - 05.2023

Bachelor of Science -

Cornell University

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