Wade Abbas
Temecula,CA
Summary
Adept at leveraging Adobe Creative Suite and team collaboration, I significantly enhanced guest engagement at Soboba Casino Resort and ancillary businesses, saving over $65,000 annually through efficient design process optimizations. My expertise spans social media marketing to branding, driving substantial market share increases and fostering brand consistency across multiple platforms.
Overview
7
7
years of professional experience
Work History
Graphics Specialist
Soboba Casino Resort
11.2019 - 07.2024
- Streamlined multiple design processes for increased efficiency and faster project completion.
- Collaborated with multiple departments to ensure cohesive branding for tribal administration, its non-profits and ancillary businesses.
- Contributed to successful marketing campaigns through the creation of engaging social media graphics and animations.
- Implemented new software and designing techniques, to increase productivity and enhance creative capabilities.
- Successfully saved the company over $65,000 in marketing budget annually from new software integration and design techniques.
- Mentored junior designers and creative marketing interns, helping them grow their skills.
- Regular keynote speaker for multiple after hour events to motivate possible internship candidates.
Senior Graphic Designer
Creative Printing
11.2017 - 11.2019
- Oversaw business production and creative design for multiple business accounts.
- Chosen designer for historical Southern California Railway Museum updated branding and logo change.
- Created promotional print materials and advertising for annual city car show/city fair.
- Boosted client’s customer engagement by creating visuals tailored specifically for targeted demographics.
- Evaluated design resources such as software tools or vendors based on effectiveness and cost-efficiency
Social Media Coordinator
Nv Media
11.2018 - 08.2019
- Enhanced online engagement with the creation of compelling content in various platforms.
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth through social media contests and physical events.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
Education
Bachelor Of Science - Hospitality Management
University of Nevada, Las Vegas
Las Vegas, NVAssociates Of Science - Applied Digital Media And Printing
Riverside City College
Riverside, CA05.2024
Associates Of Science - Computer Drafting And Design
ITT Technical Institute
San Bernardino, CA06.2019
Skills
- Creative and Self-Motivated
- Team Collaboration and Team Building
- Quick Analytical Thinking and Decision-Making
- Proficient in Adobe Creative Suite
- Knowledgeable in Design Research, Logo Creation, and Branding
- Accomplished with Video Editing and Motion graphics
- Project Management and Final Presentation Design
- Prepress Formatting and Print Production
- Project Budget Management
- Image Editing and Manipulation
- Digital Advertising and Out-of-Home Specifications
- Social Media Marketing
Accomplishments
- 2022-24 - Chosen Lead Designer/Branding Consultant - Soboba Youth Council, Şovoova Po’Şwáamay Women’s Tribal Pageant, & NIAA Committee
- 2021 - Employee of the Year - Marketing Department - Soboba Casino Resort
- 2020 - Chosen Lead Designer for Legacy Bank - Soboba Economic Development Corporation
- 2019 – Gold AAF Advertising Award for Best Integrated Branding Campaign - AAF Annual ADDY Awards
- 2019 – Chosen designer for rebranding the logo of the historical Southern California Railway Museum – Creative Printing
- 2018 – Gold AAF Award for Best Multi-Platform Advertising Campaign - AAF Annual ADDY Awards
- 2018 – California State Gold Medal Recipient in Advertising Design – SkillsUSA Annual State Competition
Timeline
Graphics Specialist
Soboba Casino Resort
11.2019 - 07.2024
Social Media Coordinator
Nv Media
11.2018 - 08.2019
Senior Graphic Designer
Creative Printing
11.2017 - 11.2019
Bachelor Of Science - Hospitality Management
University of Nevada, Las Vegas
Associates Of Science - Applied Digital Media And Printing
Riverside City College
Associates Of Science - Computer Drafting And Design
ITT Technical Institute
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