Walaeldin Eltayeb
Chattanooga,USA
Summary
Proactive Regional Sales Manager with broad-based industry knowledge in power generation and a strong background in team performance and sales growth management. Skilled in sophisticated sales strategies and creating a collaborative environment at work. With deep knowledge of market dynamics, I excel at building and leading high-performance teams. I dedicated to applying my industry experience and best practices toward the attainment of strategic objectives and the delivery of exceptional outcomes.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Regional Sales Manager - Western & Southern Region
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
03.2019 - 06.2023
- Leveraged extensive experience in managing customer and product relationships to exceed the annual budget target by ensuring effective sales coverage within the region
- Managed a portfolio of over 180 accounts, resulting in monthly sales totaling and achieving a 25% growth
- Identified and pursued new sales opportunities resulting in increased revenue
- Managed a robust portfolio of projects across Saudi Arabia, providing integral support to the construction, infrastructure, and entertainment sectors in accordance with the transformative goals outlined in Vision 2030
- Negotiated commercial contracts professionally with prospective customers, ensuring customer satisfaction and mutually beneficial agreements
- Monitored the daily activity of the Sales Department to ensure maximum productivity of all personnel
- Recommend fleet unit additions based on market demand and availability
- Recruited and upgraded sales personnel to meet the market needs
- This includes training, incentives, and motivation
- Meeting the annual sales objectives set by Management
- Conducted professional sales negotiations with prospective customers and ensuring customer's satisfaction in all aspects of the business relationship
- Ensuring the staff under my supervision receive the necessary training and counseling to conduct their jobs in a professional manner
- Maintaining acceptable financial exposure by monitoring the UDC (Under Division Control) report and recommending corrective actions
- Monitoring the KPI of sales reps and conducting a quarterly assessment
- Monitoring and documenting all relevant market and competitive activities to assist in strategic sales planning
- Working with Sales reps to develop new business opportunities and customers
- Reading all sales rep call reports via salesforce system and follow up on results and actions required.
Senior Application Engineer
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
01.2015 - 02.2019
- Designs and develops substation layouts, equipment specifications, and system integrations for Rental Temporary Power Plants in CAD Software such as AutoCAD and MicroStation
- Detailed schematics, wiring diagrams, and technical specifications are prepared in ETAP, CYME, and PSCAD
- Technical Support was provided to the installation, maintenance, and troubleshooting of Rental Temporary Power Plants with the help of diagnostic tools and test equipment such as Omicron and Megger
- QA/QC checks were conducted for compliance with industry standards/safety codes
- Managed overall project documentation, including design reports and as-built drawings, using Microsoft Office and Adobe Acrobat documentation software
- Participated in site inspections and data collections with the commissioning of the rental power equipment using software like Doble Test Assistant and FLIR thermal imaging
- Assisted in managing projects, including scheduling and budgeting with resource allocation, using tools for project management in the nature of Microsoft Project and Primavera
- Used CRM software like Salesforce and HubSpot for customer interaction and lead follow-up on projects
- Worked collaboratively with cross-functional engineering teams to ensure cohesive execution of rental power solutions projects
- Implemented safety measures and mitigated associated risks with design and operation of rental temporary power plants
- Developed and maintained good relations with customers to help understand their technical requirements and provide relevant rental power solutions.
Sales Engineer
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
08.2013 - 12.2014
- Oversaw the rental and sales operations for power generators, handling units from 40 kW to 1000 kW, and led the management of large-scale MW power plant projects throughout Saudi Arabia and overseas
- Engineered solutions for complex power supply challenges by identifying and leveraging opportunities for Caterpillar generator rentals and sales
- Spearheaded business development and marketing campaigns, integrating technical insights to expand the customer base and penetrate specialized markets such as mega projects and industrial applications
- Conducted technical site inspections and performance evaluations to ensure the efficient operation of generators, providing solutions for operational issues and optimizing performance
- Established and nurtured professional relationships with clients, delivering tailored technical support and fostering long-term partnerships
- Provided competitive analysis by gathering and interpreting technical data, sharing insights with Marketing and Product Lines to refine strategic positioning
- Collaborated in the development of commercial strategies, participating in technical and financial negotiations to align with market demands and profitability targets
- Coordinated with clients, engineering teams, and cross-functional departments to finalize technical specifications, ensure compliance, and facilitate smooth deal closures
- Analyzed technical performance metrics, including price indices, material margins, operational efficiency, and customer satisfaction, to drive improvements and profitability
- Managed the financial aspects of accounts, overseeing timely billing, cost collection, and addressing discrepancies to maintain financial health.
Electrical Service Engineer
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
09.2011 - 02.2012
- Designing and developing electrical substation layouts and equipment specifications, design integrations
- Detail schematics, wiring diagrams, and technical specifications for work
- Technical support for construction, maintenance, and troubleshooting of substation
- Assisting in project management regarding scheduling, budgeting, and resource allocation
- Ensure that industry standards, regulations, and safety codes are adhered to
- Independent QA/QC checks to validate design specifications
- Ensuring that project documents, design reports, and as-built drawings are properly prepared and maintained
- Conduct site inspections, participate in th commissioning of substation equipment, and collect data
- Coordinate integration effort with other cross-functional engineering teams
- Provide safety measures and risk mitigation for substation design and operation.
Education
Master of Engineering Management in Power -
University of Tennessee
USA 08.2026
BSc Engineering - Telecommunications Engineering
Future University (Formerly Computer Man College-CMC)
Sudan 01.2009
Skills
- Electrical Engineering Knowledge
- Protection Schemes
- Control Systems
- Relay Configuration
- Circuit Design
- Standards and Codes
- Communication Protocols
- Power System Analysis
- Software Proficiency
- Technical Documentation
- AutoCAD Proficiency
- Industry Familiarity
- Product Expertise
- Solution-Oriented Selling
- Business Risk Assessment
- Commercial Strategy
- Negotiation Skills
- Project Management
- Customer Service Excellence
- Proven skills with MS office (Excel, ppt, word, MS project), Lotus Notes, ERP and Archiving systems
- Proven skills in planning, executing, and reporting project deliverables
- Organizing Workflow & Planning, Communication skills and Scheduling and Time Management
Certification
03/2024, Project Management Professional (PMP), Project Management Institute, 8424398, Certification In Progress, 08/2024
Training
- 04/2019, Employee Competency Development Program, Zahid Learning Institute
- 05/2018, Communication Strategies, Zahid Learning Institute
- 02/2018, Rental Sales professional Foundation Level SCDP (SEP), Caterpillar Global Dealer Learning
- 02/2018, Machine Pro - The cat Dealer Organization, Caterpillar University
- 02/2018, Opportunity Management, Caterpillar University
- 11/2017, Rental Power Sales Bootcamp, Caterpillar University
- 10/2017, Business Value Proposition, Caterpillar University
- 10/2017, Relationship Development, Caterpillar University
- 10/2017, Consultative Selling, Caterpillar Global Dealer Learning
- 11/2012, ComAp Technology, ComAp co. - Czech Republic
- 12/2010, Telecoms Mini MBA, Telecom & Tech Academy (Formerly Telecoms Academy, Informa Telecoms & Media), United Kingdom
References
References available upon request.
Timeline
Regional Sales Manager - Western & Southern Region
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
03.2019 - 06.2023
Senior Application Engineer
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
01.2015 - 02.2019
Sales Engineer
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
08.2013 - 12.2014
Electrical Service Engineer
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
09.2011 - 02.2012
Master of Engineering Management in Power -
University of Tennessee
BSc Engineering - Telecommunications Engineering
Future University (Formerly Computer Man College-CMC)
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