Proactive Regional Sales Manager with broad-based industry knowledge in power generation and a strong background in team performance and sales growth management. Skilled in sophisticated sales strategies and creating a collaborative environment at work. With deep knowledge of market dynamics, I excel at building and leading high-performance teams. I dedicated to applying my industry experience and best practices toward the attainment of strategic objectives and the delivery of exceptional outcomes.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Regional Sales Manager - Western & Southern Region
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
Saudi Arabia
03.2019 - 06.2023
Leveraged extensive experience in managing customer and product relationships to exceed the annual budget target by ensuring effective sales coverage within the region
Managed a portfolio of over 180 accounts, resulting in monthly sales totaling and achieving a 25% growth
Identified and pursued new sales opportunities resulting in increased revenue
Managed a robust portfolio of projects across Saudi Arabia, providing integral support to the construction, infrastructure, and entertainment sectors in accordance with the transformative goals outlined in Vision 2030
Negotiated commercial contracts professionally with prospective customers, ensuring customer satisfaction and mutually beneficial agreements
Monitored the daily activity of the Sales Department to ensure maximum productivity of all personnel
Recommend fleet unit additions based on market demand and availability
Recruited and upgraded sales personnel to meet the market needs
This includes training, incentives, and motivation
Meeting the annual sales objectives set by Management
Conducted professional sales negotiations with prospective customers and ensuring customer's satisfaction in all aspects of the business relationship
Ensuring the staff under my supervision receive the necessary training and counseling to conduct their jobs in a professional manner
Maintaining acceptable financial exposure by monitoring the UDC (Under Division Control) report and recommending corrective actions
Monitoring the KPI of sales reps and conducting a quarterly assessment
Monitoring and documenting all relevant market and competitive activities to assist in strategic sales planning
Working with Sales reps to develop new business opportunities and customers
Reading all sales rep call reports via salesforce system and follow up on results and actions required.
Senior Application Engineer
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
Saudi Arabia
01.2015 - 02.2019
Designs and develops substation layouts, equipment specifications, and system integrations for Rental Temporary Power Plants in CAD Software such as AutoCAD and MicroStation
Detailed schematics, wiring diagrams, and technical specifications are prepared in ETAP, CYME, and PSCAD
Technical Support was provided to the installation, maintenance, and troubleshooting of Rental Temporary Power Plants with the help of diagnostic tools and test equipment such as Omicron and Megger
QA/QC checks were conducted for compliance with industry standards/safety codes
Managed overall project documentation, including design reports and as-built drawings, using Microsoft Office and Adobe Acrobat documentation software
Participated in site inspections and data collections with the commissioning of the rental power equipment using software like Doble Test Assistant and FLIR thermal imaging
Assisted in managing projects, including scheduling and budgeting with resource allocation, using tools for project management in the nature of Microsoft Project and Primavera
Used CRM software like Salesforce and HubSpot for customer interaction and lead follow-up on projects
Worked collaboratively with cross-functional engineering teams to ensure cohesive execution of rental power solutions projects
Implemented safety measures and mitigated associated risks with design and operation of rental temporary power plants
Developed and maintained good relations with customers to help understand their technical requirements and provide relevant rental power solutions.
Sales Engineer
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
Saudi Arabia
08.2013 - 12.2014
Oversaw the rental and sales operations for power generators, handling units from 40 kW to 1000 kW, and led the management of large-scale MW power plant projects throughout Saudi Arabia and overseas
Engineered solutions for complex power supply challenges by identifying and leveraging opportunities for Caterpillar generator rentals and sales
Spearheaded business development and marketing campaigns, integrating technical insights to expand the customer base and penetrate specialized markets such as mega projects and industrial applications
Conducted technical site inspections and performance evaluations to ensure the efficient operation of generators, providing solutions for operational issues and optimizing performance
Established and nurtured professional relationships with clients, delivering tailored technical support and fostering long-term partnerships
Provided competitive analysis by gathering and interpreting technical data, sharing insights with Marketing and Product Lines to refine strategic positioning
Collaborated in the development of commercial strategies, participating in technical and financial negotiations to align with market demands and profitability targets
Coordinated with clients, engineering teams, and cross-functional departments to finalize technical specifications, ensure compliance, and facilitate smooth deal closures
Analyzed technical performance metrics, including price indices, material margins, operational efficiency, and customer satisfaction, to drive improvements and profitability
Managed the financial aspects of accounts, overseeing timely billing, cost collection, and addressing discrepancies to maintain financial health.
Electrical Service Engineer
Altaaqa Alternative Solutions Company - A Zahid Group Company, Caterpillar Dealer Cat - Saudi Arabia
Saudi Arabia
09.2011 - 02.2012
Designing and developing electrical substation layouts and equipment specifications, design integrations
Detail schematics, wiring diagrams, and technical specifications for work
Technical support for construction, maintenance, and troubleshooting of substation
Assisting in project management regarding scheduling, budgeting, and resource allocation
Ensure that industry standards, regulations, and safety codes are adhered to
Independent QA/QC checks to validate design specifications
Ensuring that project documents, design reports, and as-built drawings are properly prepared and maintained
Conduct site inspections, participate in th commissioning of substation equipment, and collect data
Coordinate integration effort with other cross-functional engineering teams
Provide safety measures and risk mitigation for substation design and operation.
Education
Master of Engineering Management in Power -
University of Tennessee
USA
08.2026
BSc Engineering - Telecommunications Engineering
Future University (Formerly Computer Man College-CMC)
Sudan
01.2009
Skills
Electrical Engineering Knowledge
Protection Schemes
Control Systems
Relay Configuration
Circuit Design
Standards and Codes
Communication Protocols
Power System Analysis
Software Proficiency
Technical Documentation
AutoCAD Proficiency
Industry Familiarity
Product Expertise
Solution-Oriented Selling
Business Risk Assessment
Commercial Strategy
Negotiation Skills
Project Management
Customer Service Excellence
Proven skills with MS office (Excel, ppt, word, MS project), Lotus Notes, ERP and Archiving systems
Proven skills in planning, executing, and reporting project deliverables
Organizing Workflow & Planning, Communication skills and Scheduling and Time Management
Certification
03/2024, Project Management Professional (PMP), Project Management Institute, 8424398, Certification In Progress, 08/2024
Training
04/2019, Employee Competency Development Program, Zahid Learning Institute
05/2018, Communication Strategies, Zahid Learning Institute
02/2018, Rental Sales professional Foundation Level SCDP (SEP), Caterpillar Global Dealer Learning
02/2018, Machine Pro - The cat Dealer Organization, Caterpillar University
02/2018, Opportunity Management, Caterpillar University
11/2017, Rental Power Sales Bootcamp, Caterpillar University
10/2017, Business Value Proposition, Caterpillar University
10/2017, Relationship Development, Caterpillar University
10/2017, Consultative Selling, Caterpillar Global Dealer Learning
Senior Mechanical Engineer at OMAS (Operations & Maintenance Alternative Solutions) -Al-Zahid GroupSenior Mechanical Engineer at OMAS (Operations & Maintenance Alternative Solutions) -Al-Zahid Group
Learning and Development Team Leader at Zahid Tractor Heavy Machinery Co. (Caterpillar Dealer)Learning and Development Team Leader at Zahid Tractor Heavy Machinery Co. (Caterpillar Dealer)