Walter Tiefel
East Meadow,New York
Summary
Results-driven sales professional proficient in selling all channels. Talented motivator and leader with with over 20 years of experience selling Red Bull Energy Drink.
Overview
21
21
years of professional experience
Work History
General Sales Manager
The Beverage Works
09.2022 - Current
- Managed over 2MM in yearly case sales in the 5 Boroughs, Long Island, Westchester and the Hudson Valley
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached Sales Managers, DSMs and Account managers on effective ways to execute Red Bull initiatives in store.
- Building out, presenting and executing Monthly and Yearly business plans.
- Handled customer relations issues, enabling quick resolution, and customer satisfaction.
Director Key Accounts
The Beverage Works
09.2021 - 09.2022
- Developed high-performing teams by providing mentorship, guidance, and opportunities in Key Retailers such as Walmart, Target, 7-Eleven, Walgreens, Duane Reade, CVS, Shoprite and others in The five boroughs, Long Island, Westchester and the Hudson Valley
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with RBNA to execute programming and retailer specific initiatives
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Key Account Manager
The Beverage Works
05.2014 - 09.2021
- Managed a team of 8 ASMs with a focus on Large Format chains in Long Island
- Coached ASMs and DMs how to effectively wire and implement programming in Large Format chains
- Hold quarterly meetings with King Kullen, Best Market, Shoprite owner groups, Stop & Shop CSMs, Tier II, and Mass Merch leadership
- Main call point for King Kullen and Best Market and Uncle Giuseppes chains. Duties include space negotiation and pricing promotions with a goal to grow the business inside a $3.50 rate per case
District Manager
The Beverage Works
08.2013 - 05.2014
- Coach of 4 Account sales managers in Nassau County, NY
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
Non-Traditional On Premise Manager
The Beverage Works
02.2013 - 08.2013
- Managed all Non-Traditional on premise accounts in Long Island, NY
- Responsible for growing and executing in Military, Fitness, At Work, Collegiate and Specialty Retail space
Delivery Driver
The Beverage Works
06.2010 - 02.2013
- Completed on-time deliveries by choosing best and most efficient routes.
- Improved customer satisfaction by ensuring timely and accurate deliveries
On Premise Account Manager
The Beverage Works
08.2007 - 02.2013
- Managed a diverse portfolio of on-premise accounts, ensuring consistent delivery and program standards
- Accounts include Bars, Restaurant, Corporate culinary and collegiate accounts
Account Sales Manager
The Beverage Works
09.2003 - 08.2007
- Managed on and off premise accounts in western Nassau county
- Increased account sales by developing and maintaining strong relationships with accounts
Education
High School Diploma -
W.T. Clarke High School
Westbury, NY06.2022
Skills
- Small Format and Large Format Sales
- Leadership and team building
- Employee Motivation
- Team Development
- Sales Development
- Planning and Executing
- Presenting
- Power Point, Excel, Word
Timeline
General Sales Manager
The Beverage Works
09.2022 - Current
Director Key Accounts
The Beverage Works
09.2021 - 09.2022
Key Account Manager
The Beverage Works
05.2014 - 09.2021
District Manager
The Beverage Works
08.2013 - 05.2014
Non-Traditional On Premise Manager
The Beverage Works
02.2013 - 08.2013
Delivery Driver
The Beverage Works
06.2010 - 02.2013
On Premise Account Manager
The Beverage Works
08.2007 - 02.2013
Account Sales Manager
The Beverage Works
09.2003 - 08.2007
High School Diploma -
W.T. Clarke High School
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