Hi, I’m
Wanda Fisher
Marketing & Communications Director
Philadelphia,PA
Summary
Marketing communications & media professional skilled in brand management, and digital marketing. Known for delivering impactful campaigns adept at driving significant marketing ROI through strategic planning and execution. Expertise in content creation, media, planning, CRM, public relations, and stakeholder engagement. Reliable and results-driven leader with focus on achieving measurable success while fostering a collaborative team environment.
Overview
26
years of professional experience
Work History
IKEA Home Furnishings
Director of Marketing Communications
01.2021 - Current
Job overview
- Responsible for creative direction of communication and media plan for all new stores, ensuring consistent branding across all touch points.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Strengthened customer engagement through the creation of compelling content across multiple platforms.
- Devised and executed integrated, online and direct marketing campaigns.
- Nurtured creative, media, and CRM agency relationships .
- Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
- Led cross-functional teams to ensure cohesive marketing strategies aligned with company goals.
- Conducted market research to identify opportunities for expansion into new markets or customer segments .
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
IKEA Home Furnishings
Regional Marketing Director
01.2016 - 01.2021
Job overview
- Boosted regional & local market sales & visitation by implementing innovative marketing strategies and campaigns.
- Led cross-functional teams to develop comprehensive marketing solutions, optimizing resources and achieving objectives.
- Developed and executed targeted marketing plans for optimal market penetration and revenue growth.
- Conducted market research to identify new opportunities and target markets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Mentored local personnel on best practices and protocols to maximize productivity.
IKEA Home Furnishings
Local Marketing Manager
09.2011 - 01.2016
Job overview
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for the Chicago market.
- Managed local social media handles for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Pitched local media and secured earned media segments and stories.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Borders Books and Music
Regional Sales and Marketing Manager
01.2005 - 08.2011
Job overview
- Maintained detailed records of all sales activities, providing valuable insights for future strategic planning.
- Developed and executed targeted marketing campaigns that significantly increased brand awareness in the region.
- Oversaw event program with over 500 events per year.
- Fostered a culture of continuous improvement within the team by encouraging feedback and implementing best practices from industry leaders.
- Cultivated a positive working environment where all team members felt motivated to contribute their best efforts towards achieving shared goals.
BMG/ Sony Music
Marketing Manager
12.1998 - 01.2005
Job overview
- Developed and implemented marketing strategies to use for artist album launches and promotions At retail locations.
- Lead marketing representative for national accounts Target and Best Buy.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Education
Art InstituteAtlanta, GA
Associate of Arts from Music Marketing And Business
Skills
- Integrated marketing campaigns
- Creative direction & content strategy
- Conversion optimization
- CRM management
- Marketing & ROI analytics
- Customer engagement
- Market research
- Training and development
Timeline
Director of Marketing Communications
IKEA Home Furnishings
01.2021 - Current
Regional Marketing Director
IKEA Home Furnishings
01.2016 - 01.2021
Local Marketing Manager
IKEA Home Furnishings
09.2011 - 01.2016
Regional Sales and Marketing Manager
Borders Books and Music
01.2005 - 08.2011
Marketing Manager
BMG/ Sony Music
12.1998 - 01.2005
Art Institute
Associate of Arts from Music Marketing And Business
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