Wayne Aiello

Led sales, marketing, and IT initiatives to drive fast growth within our B2B enterprise IT cloud business unit.

• Drove platform improvements and vendor line expansion of Arrow's Cloud Management and XaaS Platform, leading to 80% revenue growth YOY.
• Spearheaded sales enablement through creation of training and marketing collateral, as well as led improvements to sales dashboards and Salesforce.com.
• Maximized MDF funds from vendors and reinvested in marketing initiatives to drive sales.
• Established strategic partnerships with ConnectWise and other SaaS management platforms, creating new markets for our enterprise IT product lines.
• Created new revenue streams via the partner relationship management (PRM) space.
• Led marketing efforts that resulted in recognition as a leading solution by both Gartner and Forrester.

Initially hired to run online marketing, including website development, but quickly took on additional responsibility for all company internal systems.

• Initiated re-architecture of company's sales systems, CRM (SFDC) and ERP platforms through custom development as well as introducing third-party solutions including web analytics, data warehouse, invoicing, payment, content management, revenue recognition, taxation, marketing automation, and security solutions.
• Increased productivity and customer-focus by introducing product management function, agile methodology, and executive prioritization process.
• Shifted company systems from traditional revenue reporting model to MRR-based model to better represent the business to potential buyers/investors.
• Oversaw development of API integrations to strategic partners, including ConnectWise, Continuum, Best Buy and Kaseya.

Drove rapid expansion and maturation of the company's e-commerce division.

• Developed business plan, built online platform, and launched in just 3 months.
• Grew sales from zero to multiple millions of dollars in first year
• After online sales sky-rocketed, designed and constructed company's first distribution warehouse and associated order-picking systems.

Launched new direct-to-consumer business unit for B2B retail meat company.

• Created business plan, hired staff, and launched online shop on-time and under-budget.
• Built e-commerce and marketing platforms from ground up, including integration into existing legacy food distribution systems.
• Grew online sales to millions of dollar in first year

As top E-Commerce executive at company, was responsible for the product management and development of online B2B and B2C platforms, growing revenue to over $2B.

• Drove e-commerce platform from less than 20% of revenue to over 70% through series of initiatives designed to build awareness with customers and eliminate barriers to use.
• Grew sales enablement to over 90% by developing and executing sales training and certification programs.
• Developed company's first e-business strategic roadmap, resulting in the creation of award-winning platform and significant competitive advantage in the marketplace.
• Spearheaded migration of e-commerce platform from older, proprietary technology with limited growth potential, to best-of-breed solution that included state-of-the-art solutions for search, content management, web analytics, and support.
• Successfully led company through two e-commerce platform integrations during mega-mergers, achieving over 99% customer retention and satisfaction.
• Built company's first B2C website and responsible for strategy, vendor alliances, platform development, pricing and marketing. Successfully negotiated deals with Amazon.com, and FedEx Kinkos to launch their own white-label distribution businesses through our platform.

Led E-Commerce and IT team for $200M division of office supplies company.

• Supported sales and clients, growing their adoption of e-commerce platforms from zero to over 50% of sales
• Spearheaded all e-commerce initiatives, as well as IT systems development, including rollout of new e-commerce system, warehouse automation, and legacy ERP integration.
• Led division through two successful facilities moves and build-out of new warehouse.

Developed e-commerce and workflow software applications in support of world-wide operations.

• Developed e-commerce and workflow software applications in support of world-wide operations.
• Awarded 7 citations and one President's award for profit-driving software innovation.