WAYNE FASANO
New York,NY
Summary
Driven and ambitious retail leader with 7 years of management experience and proven track record of:
- Driving conversion rates above 30% and reducing shrink by 11.6%
- Leading high-performing teams to exceed sales goals and deliver exceptional customer service
- Excelling in visual merchandising, multitasking, operations, and complex problem-solving
- Developing team talent, strengthening customer relationships, and optimizing store performance with the highest visual standards.
Overview
4
4
years of professional experience
Work History
Store Manager
Urban Outfitters
Westport, CT
08.2024 - Current
- Directed team of 25 associates and leadership team of 4 managers, cultivating high-performance culture, with a customer experience focus.
- Significantly improved, tracked, and achieved positive KPIs in sales, UPT, ATV, and held consistent conversion rate above 30% through exceptional customer service, and detail oriented planning.
- Reduced shrink by 11.6% within roles first year through implementing in the moment training and upholding adherence to LP protocols.
- Built strong customer relationships through personalized service and deep product knowledge.
- Oversaw operations including onboarding, budgeting, allocating shipment, inventory audits, scheduling, and payroll.
Visual Merchandiser
Urban Outfitters
Westport, CT
05.2022 - 07.2024
- Led visual merchandising strategy for high-traffic location, ensuring alignment with brand identity and executed with detail oriented creativity.
- Facilitated strategic product placement l by working closely with company leadership meet business objectives
- Maintained area-specific customer trend patterns to improve styling, and story telling.
- Provided a premium in-store atmosphere while making agile adjustments for new product, markdowns, and in store brand events.
- Supported multiple new store openings and visual projects at various locations. Worked closely with high profile flagship locations.
Assistant Manager
Urban Outfitters
Westport, CT
03.2021 - 04.2022
- Lead the customer experience by setting the overall tone by example for providing outstanding customer service interaction.
- Store Manager and District Manager on business planning, goal setting, and sales strategy.
- Streamlined the process of recruiting, interviewing, hiring, and onboarding to maintain optimal staffing.
Education
Syracuse University
Syracuse, NYSkills
- Client relationships
- Leadership development
- Multitasking and organization
- Problem-solving
Timeline
Store Manager
Urban Outfitters
08.2024 - Current
Visual Merchandiser
Urban Outfitters
05.2022 - 07.2024
Assistant Manager
Urban Outfitters
03.2021 - 04.2022
Syracuse University