Wayne Liu

Lead digital campaign execution, asset trafficking, and merchandising operations for focused fashion categories, managing visual standards, compliance, and user journeys across high-traffic platforms.

• End-to-End Campaign & Asset Trafficking: Support the end-to-end process for multi-channel digital campaigns, directing asset trafficking, content scheduling, and asset QA using internal Order Management Systems (OMS) to ensure 100% bug-free deployment.
• UAT & Interactive QA: Collaborate with Product, Sales, and Engineering teams via Jira to design, manage, and execute rigorous User Acceptance Testing (UAT) and bug tracking for interactive campaigns, homepage ads, and navigation paths.
• Insights & Tableau Reporting: Utilize Tableau and Google Analytics to monitor campaign delivery, analyze performance trends, and deliver actionable insights that optimized checkout flows, driving +10% QoQ conversion growth.
• Policy Enforcement: Oversee brand and policy compliance across all digital assets, reviewing visual standards and ad creatives to ensure alignment with platform guidelines and policy frameworks.
• Cross-Functional Collaboration: Coordinate with Global Business and Marketing Operations partners to streamline go-to-market execution, driving a 15% GMV increase within months of campaign launches.

Managed digital assets and publishing lifecycles for domestic and international storefronts, ensuring high-quality representation of thousands of SKUs.

• Content Calendar & Scheduling: Led the global digital campaign and content calendar for product launches; coordinated localization QA processes across diverse geographic regions.
• Quality Control & Taxonomy: Enforced strict catalog and pricing policies, performing manual verification and metadata audits to maintain premium brand positioning.
• Platform Operations: Troubleshot asset display errors and cart rules, resolving functional discrepancies on web and mobile devices to secure seamless user flows.

Supervised and mentored a 5+ member digital operations team, establishing high-standard QA protocols for multi-channel digital stores.

• Workflow Optimization: Designed and standardized end-to-end content upload and verification workflows, reducing campaign deployment lead times by executing rigorous pre-launch QA.
• Campaign & Link QA: Directed pre-launch QA of promotional materials, checkout coupon triggers, and affiliate marketing tracking links to ensure error-free campaign integration.
• Partner Relations: Managed joint-promotional assets with external brand partners, auditing link health and display compatibility.

Managed listing optimization, product taxonomy, and operational QA across major digital marketplace channels.

• Visual QA & Metadata: Supervised product asset taxonomy and visual quality standards, optimizing search discoverability.
• Regression Testing: Executed manual regression testing on product checkout and interactive landing pages to minimize user drop-offs during digital marketing campaigns.