Wen Yang
Shenzhen,Guangdong
Summary
Seasoned Digital Marketing Manager success in integrating existing and new digital platforms (Affiliates, PriceComparison, E-Commerce, KOL/PR agency, etc.) for digital business success (Profit YOY 56%). Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in sales performance monitoring and management tools.
Overview
2
2
years of professional experience
Work History
Digital Marketing Manager
Anker
Shenzhen, China
03.2022 - Current
- Experienced Affiliate & Multi-Channel Operation: 100% owned and managed over 20 accounts, including Affiliates (Awin, CJ, Shareasale, IMPACT, Webgains, TradeTracker), Price Comparison (idealo, Kelkoo, Connexity), Dropshipping (Check24, Fruugo, Otto), etc.
- Communication and Relationship Management: Built and strengthened strategic relationships with distributors, advertising/KOL agencies and leading partners.
- Business Insights and Strategies: Established, initiated and optimized digital business development strategies based on company targets, product specifications, market data and budget factors, capturing new business and identifying the appropriate digital channels. (Achieved Profits YOY 56%)
Affiliate Manager
Darentang Technology Ltd.
Shenzhen, China
01.2021 - 02.2022
- Oversaw preparation of marketing copy, images, videos, codes, emails and other collateral for affiliate platform management;
- Captured new customers and maintain publishers by optimizing business strategies and launching products to diversify offerings.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Education
Master of Science - International Fashion Marketing
University of Manchester
United Kingdom02.2022
Bachelor of Arts - Business Administration
Shenzhen University
Shenzhen08.2018
Skills
- Native: Mandarin IELSE: 65/9
- Affiliate Account Management
- Google Analytics (Advanced)
- Cross-Departmental Alignment
- Microsoft Words, PowerPoint, Excell
- Data Studio, Google Sheets
Timeline
Digital Marketing Manager
Anker
03.2022 - Current
Affiliate Manager
Darentang Technology Ltd.
01.2021 - 02.2022
Master of Science - International Fashion Marketing
University of Manchester
Bachelor of Arts - Business Administration
Shenzhen University
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