Wendi Guerrero
Midland,TX
Summary
Results-driven Public Relations Director experienced in creating appealing publicity campaigns, growing overall sales revenue and directing branding initiatives. Talented writer, editor and speaker with exceptional interpersonal abilities with both internal and external stakeholders. Determined, tireless and enterprising in stressful, fast-paced settings.
Overview
12
12
years of professional experience
Work History
Public Relations Director
Midland Community Theatre
Midland, TX
07.2017 - Current
- Produced and distributed all social media coverage.
- Communicated with media weekly to build relationships and optimize press coverage.
- Solicited local businesses for ads in both season production programs and major fundraisers.
- Supported Managing Director with strategic launch initiatives such as Capital Campaigns and helped plan donor events and fundraisers.
- Used InDesign to create and distribute media graphics and production programs
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Manager
Signet Jewelers
Midland, TX
09.2010 - 07.2017
- Managed a store of six employees and effectively created an annual upward trend in sales and volume for the store.
- Responsible for payroll, inventory control, monitoring cash flow and control, as well as other daily operations.
- Create and manage work and training schedules for all employees.
- Train employees on existing and new product, computer technology advancements, jewelry repair processes, and sales strategies.
- Control all customer and employee communication and complaints, handling each situation with grace and tact, and ensure a positive environment for all involved.
- Consistently ranked in the annual top sellers in the company.
Education
Bachelor of Arts - Musical Theatre
West Texas A&M University
Canyon, TX12.2010
Skills
- Department Development
- Marketing Materials
- Pricing Strategies
- Fluent in InDesign CS6
- Familiar with graphic design
- Public and Media Relations
- Social Media Digital Marketing
- Client Meetings
Timeline
Public Relations Director
Midland Community Theatre
07.2017 - Current
Manager
Signet Jewelers
09.2010 - 07.2017
Bachelor of Arts - Musical Theatre
West Texas A&M University
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