Wendy Bacigalupi Bednarz
Zellwood,FL
Summary
Dynamic and detail-oriented Medical Writer, and Editor with a Master’s degree in Health Communication from Boston University. Over 15 years of experience translating complex medical concepts into engaging, accessible, and culturally sensitive content for diverse audiences.
Expertise in patient education, storytelling, SEO optimization, multi-platform content development, and marketing strategy for hospitals and health systems, pharmaceutical manufacturers, specialty pharmacy, and healthcare devices.
Over a decade of experience as a senior marketing communications writer for one of Florida’s leading hospital systems. Skilled in creating award-winning content for patients, providers, payers, and pharmaceutical manufacturers.
Member of the American Medical Writers Association (AMWA) with a proven track record of creating impactful materials for pediatric, adult, provider, and caregiver healthcare audiences.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Medical Writer & Editor
Legacy-DNA Marketing Group (Agency)
12.2010 - Current
- Crafted SEO-optimized articles and resources for patients and providers, improving visibility and user engagement.
- Created culturally sensitive content aligned with healthcare regulations and best practices.
- Developed storytelling-driven content that simplified complex medical topics, fostering better patient understanding and compliance.
- Led marketing strategies for pharma, specialty pharmacy, and healthcare device clients, driving brand recognition and market share growth.
- Authored award-winning content for patients, providers, payers, and pharma, recognized for its impact and engagement.
- Played a key role in two specialty pharmacies’ strategic brand story growth, leading to their acquisitions by the Kroger Co. and Elevance Health.
Senior Writer and Editor
Orlando Health Strategic Communications
03.2017 - 01.2021
- An award-winning writer, recently contributed to multiple book and magazine projects, which resulted in four 2019 U.S. Apex Awards, including two Grand Awards and two Excellence Awards, in addition to multiple ASTER awards (2011-2021) and FHSPRM awards
- Authored award-winning patient-centric content supporting pediatric health education and trauma response protocols
- Collaborated with healthcare professionals to produce accurate, relatable content that increased community trust and engagement
- Contributed to internal and external communication strategies, including system-wide initiatives for nurse retention and training
- Played a pivotal role in creating strategic communication materials for one of Florida’s leading hospital systems over a decade
- Supported health system acquisitions and buildouts, ensuring seamless communication and integration
Communications Manager, Writer, and Editor
Orlando Health - Health Central Hospital
11.2010 - 03.2017
- Directed and contributed all hospital communications including annual marketing plans and created patient-friendly materials, enhancing health literacy and service awareness
- Successfully launched social media campaigns that tripled community engagement
- Served as Deputy PIO, ensuring transparent communication during critical events
- Supported health system transitions during acquisition and expansion phases
Education
Master of Science - Health Communication
Boston University
Boston, MA01.2020
Bachelor of Arts - Communications
Southern New Hampshire University
Manchester, NHSkills
- Expertise in medical writing, patient education material development, and healthcare marketing
- Proficient in SEO-friendly content creation, content structuring, and content delivery
- Experienced in storytelling techniques for audiences with literacy challenges, including parents, teens, and children
- Collaborative communicator skilled in working with clinicians, researchers, and creative teams
- Mastery of marketing analytics tools (eg, Google Analytics) and project management platforms (eg, Jira, Basecamp and Workfront)
- Adept in video scriptwriting, storyboarding, and cross-platform marketing campaigns
- Advanced knowledge of public health, pediatric healthcare, and content creation for B2B and B2C audiences
Certification
- Member, American Medical Writers Association (AMWA)
- Google Analytics Certified (2024)
- HubSpot Content Marketing Certification (2024)
Timeline
Senior Writer and Editor
Orlando Health Strategic Communications
03.2017 - 01.2021
Senior Medical Writer & Editor
Legacy-DNA Marketing Group (Agency)
12.2010 - Current
Communications Manager, Writer, and Editor
Orlando Health - Health Central Hospital
11.2010 - 03.2017
Bachelor of Arts - Communications
Southern New Hampshire University
- Member, American Medical Writers Association (AMWA)
- Google Analytics Certified (2024)
- HubSpot Content Marketing Certification (2024)
Master of Science - Health Communication
Boston University
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