Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Interests
Recognized as Top 100 Women of Influence - My Vegas Magazine
Timeline
Wendy Shelton

Wendy Shelton

Las Vegas,NV

Summary

Dynamic sales leader with a proven track record at Scripps Media, Inc., driving revenue growth through strategic planning and client relationship management. Expert in sales funnel management and team motivation, successfully launching new products and enhancing customer satisfaction. Recognized for leading my team to achieving/surpassing Local, National and Digital sales targets while fostering high-performing and inspired sales team.

Overview

36
36
years of professional experience

Work History

Director of Sales

Scripps Media, Inc
12.2021 - 05.2025
  • Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
  • Achieved regional sales targets through effective territory management and relationship building with key clients.
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
  • Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
  • Managed team of sales representatives, providing guidance, coaching and support.

Local Sales Manager

Scripps Media, Inc
01.2019 - 12.2021
  • Delivered exceptional customer service by addressing client concerns promptly and professionally.
  • Established strong relationships with key clients for long-term business growth and retention.
  • Led a high-performing sales team, providing ongoing coaching and training to ensure success.
  • Contributed to company growth through effective recruitment, hiring, and onboarding of top talent in the local sales team.
  • Created detailed reports analyzing key metrics related to sales performance, using insights gained to inform future strategy development.
  • Boosted sales revenues by developing and implementing strategic local sales plans.

National Sales Manager

Scripps Media, Inc
09.2018 - 12.2018
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Attended events, training seminars, and manufacturer product showcases.
  • Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
  • Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.

Local Sales Manager

Nexstar Media Group Inc.
09.2015 - 02.2018
  • Developed customized proposals for prospective clients, showcasing the unique value proposition of products or services offered.
  • Negotiated favorable contracts with partners and suppliers, contributing to cost savings initiatives within the organization.
  • Streamlined internal processes to enhance efficiency and improve overall team performance.
  • Evaluated the performance of sales representatives regularly, setting high expectations for individual contributions toward shared goals.
  • Monitored industry trends and competitor activities to inform strategic decision-making within the local sales team.

General/Local Sales Manager

KSNV News 3
01.2007 - 04.2015
  • Prioritized ongoing professional development, attending industry conferences or workshops to stay current on best practices and emerging trends in sales management.
  • Implemented creative promotional tactics to generate increased interest in products or services among target audience segments.
  • Organized successful events such as product launches or trade shows that showcased offerings effectively to potential customers.
  • Increased market share by identifying new business opportunities and creating targeted marketing campaigns.
  • Optimized pricing structures based on market research data, driving profitability while remaining competitive in the marketplace.

Local Account Executive

KSNV - New 3
10.1991 - 01.2007
  • Provided regular updates to clients on campaign progress, maintaining transparency and fostering trust in our services.
  • Conducted market research to identify potential new clients and develop targeted sales pitches.
  • Developed custom advertising strategies for clients, resulting in increased brand visibility and sales.
  • Enhanced team productivity by sharing best practices and contributing ideas during brainstorming sessions.
  • Gathered client feedback regularly for continuous improvement of our services based on their specific needs or preferences.

Education

Bachelor of Arts - Communications

University of Nevada, Las Vegas, Las Vegas, NV
05-1989

Skills

  • Sales training and leadership
  • Revenue growth
  • Sales funnel management
  • Sales team training
  • Deal closing
  • Pipeline development
  • Sales team motivation
  • Sales process optimization
  • Sales pipeline management
  • Client relationship management
  • Sales presentations
  • Key account targeting

Accomplishments

    Led the company in NHL Hockey Sales for sports markets - Vegas Golden Knights

  • Achieved [Result] by introducing [Software] for [Type] tasks.
  • Achieved [Result] by completing [Task] with accuracy and efficiency.
  • Achieved [Result] through effectively helping with [Task].
  • Documented and resolved [Issue] which led to [Results].
  • Resolved product issue through consumer testing.

Affiliations

Co-Chair of EDI Committee of KTNV Ch 13

American Cross Board Member

Delta Sigma Theta Sorority Incorporated

Board Member for Nevada Broadcasters Association Scholarship Committee

Board of Directors - American Heart Association

Interests

  • Youth mentor, providing guidance and support to empower the next generation of leaders
  • Graphic Design
  • Interior Design
  • Music
  • Engaging in food photography and sharing culinary creations on social media
  • Documenting and sharing travel experiences

Recognized as Top 100 Women of Influence - My Vegas Magazine

Recognized for my Sales Leadership, Team Inspiration and Revenue Development Abilities in the Las Vegas Market.

Timeline

Director of Sales - Scripps Media, Inc
12.2021 - 05.2025
Local Sales Manager - Scripps Media, Inc
01.2019 - 12.2021
National Sales Manager - Scripps Media, Inc
09.2018 - 12.2018
Local Sales Manager - Nexstar Media Group Inc.
09.2015 - 02.2018
General/Local Sales Manager - KSNV News 3
01.2007 - 04.2015
Local Account Executive - KSNV - New 3
10.1991 - 01.2007
University of Nevada, Las Vegas - Bachelor of Arts, Communications

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