Wendy Willson
Frisco
Summary
Sales professional with extensive experience in inventory management and retail merchandising. Expertise in enhancing brand visibility and fostering strong customer relationships. Proven track record of driving sales through strategic market analysis and event coordination, consistently exceeding performance targets.
Overview
8
8
years of professional experience
Work History
Territory Sales Lead-Retail Merchandising
Anderson Merchandisers, LLC
Plano
10.2022 - 10.2025
- Set merchandising modifications, including POP displays, to enhance product visibility
- Provided merchandising services, and maintenance for retail chains throughout DFW.
- Executed installations of product demonstrations for new promotions
- Managed inventory and conducted quarterly audits to ensure accuracy and compliance
- Developed positive working relationships with store management teams
- Trained new hires on company procedures to ensure compliance
Brand Ambassador
T-ROC Global/Big Bang Enterprises, Inc.
Coral Gables
01.2021 - 01.2023
- Represented and promoted products and services, enhancing brand awareness and driving sales.
- Demonstrated and educated customers on retail products, contributing to increased sales.
- Embodied company values, generated social interest through content creation, and participated in special events.
Sales Assistant
Bloomfield Homes
Little Elm
01.2018 - 10.2022
- Offered value-driven, timely communications and materials to Realtors and new prospects
- Assisted sales team and project managers with model homes, supported prospective buyers, and managed administrative tasks
- Design consultant - Helped transform buyers' ideas into functional, aesthetically pleasing, and seamless transition between interior and exterior designs while keeping within clients' budget
- Greeted visitors, tracked customer traffic, organized office space
Graphic Design /Marketing Specialist
- Combined creative design skills with marketing strategies to create visual content that effectively promoted brands, products, and services
- Developed targeted marketing campaigns to engage diverse customer segments.
- Collaborated with sales teams to align marketing strategies with business goals.
- Analyzed market trends to identify new opportunities for product promotion.
Special Events
- Planned and executed corporate events, golf tournaments, and trade shows to enhance client engagement and brand visibility
- Managed budgets, venues, and vendors; designed and produced signage and marketing materials for effective event promotion
Education
Associate of Applied Arts Degree - Advertising Design
The Art Institute of Houston
Houston, TXSkills
- Inventory management
- Retail merchandising
- Market analysis
- Brand promotion
- Event coordination
- Customer relationship management
Earlier Career Experience
- Graphic Design /Marketing Specialist, Blended creative design skills with marketing support to produce visual content that promoted brands, products and services.
- Special Events, Planned, organized and executed various functions, including corporate events, golf tournaments, and trade shows., Handled budgets, venues, vendors and created graphic design and production support with signage and marketing materials.
Timeline
Territory Sales Lead-Retail Merchandising
Anderson Merchandisers, LLC
10.2022 - 10.2025
Brand Ambassador
T-ROC Global/Big Bang Enterprises, Inc.
01.2021 - 01.2023
Sales Assistant
Bloomfield Homes
01.2018 - 10.2022
Graphic Design /Marketing Specialist
Special Events
Associate of Applied Arts Degree - Advertising Design
The Art Institute of Houston