Wes Hoen
Boulder,CO
Summary
CPG sales professional with 18+ years of experience managing national customers. Passionate about establishing strong relationships and driving results.
Overview
8
8
years of professional experience
Work History
Strategic Account Manager
Riverside Natural Foods
Denver, CO
06.2022 - Current
- Managed a portfolio of key accounts like Albertsons, CVS, WinCo, HyVee and others.
- Successfully grew revenue with my customer portfolio by an average of 35% YoY while reducing trade 2-10% per year.
- Applied data analytics toward more effective t spending, resulting in stronger lifts, higher base velocities, and less spends.
- Established new routes of cross-functionally internally to address customer needs promptly and efficiently.
- Presented regular updates on account performance to senior leadership, highlighting successes and areas requiring attention.
National Account Manager - West
Catalina Crunch
Remote, USA
12.2021 - 06.2022
- Manage local and national distributor and retail accounts for conventional/mass/natural channels
- Responsible for key retailers such as Albertsons Co, Kroger, Sprouts, Natural Grocers, Winco, Stater brothers, and many more
- Manage broker and distributor account managers to maximize execution, drive growth, and/or develop new revenue opportunities
- Responsible for $9m+ annual revenue
- Company growth averaging 100+% per year.
Regional Account Manager
Bobo's Oat Bars
Boulder, CO
11.2019 - 11.2021
- Manage local and national distributors in conventional, natural, mass, and food service channels
- Manage DSD program for local Colorado Target's
- Oversee team of DSD sales reps and Colorado Area Sales Managers
- Develop and maintain relationships with broker, retail, and distributor partners
- Headquarter calls at Safeway/Albertsons, Natural Grocers, Target, and Walmart
- POD growth of 13% YoY
National Sales Manager
Made in Nature
Boulder, CO
05.2017 - 06.2019
- Promoted to national sales management for Made in Nature Organic Snacks
- Develop and maintain strong relationships with broker, distributor, and retailer partners
- Headquarter calls for conventional/mass/natural retailers (Target, Walmart, Kroger, WFM, etc)
- Design off shelf displays, shippers, and fixed options
- Trained and managed a national team of field sales managers
- Increased POD by 11% YoY.
Retail Sales Merchandiser
Wonderful Sales
Atlanta, GA
12.2016 - 05.2017
- Sales Broker for Pom Wonderful, Wonderful Pistachios/Almonds, and Halo clementine brands
- Management of over 100 accounts
- Designed and implemented successful merchandising strategies
- Incredibly successful at gaining secondary displays in stores.
Education
Bachelor of Arts - Sociology
State University of New York at New Paltz
A.A. - Independent Studies, Biology & English Composition
Hudson Valley Community College
Skills
- Leadership
- Data analytics
- Management
- Adaptability
- Planning
- Interpersonal Abilities
- Professional Demeanor
- Positive Attitude
- High Energy
- Effective Communication
- Technical Literacy
- Problem-solving
- Creative Thinking
- Organization
- Microsoft office suite (especially excel)
Outsideinterests
- Rock climbing
- Animal nutrition
- Kinesiology
- Hiking
- Healthy cooking
Timeline
Strategic Account Manager
Riverside Natural Foods
06.2022 - Current
National Account Manager - West
Catalina Crunch
12.2021 - 06.2022
Regional Account Manager
Bobo's Oat Bars
11.2019 - 11.2021
National Sales Manager
Made in Nature
05.2017 - 06.2019
Retail Sales Merchandiser
Wonderful Sales
12.2016 - 05.2017
Bachelor of Arts - Sociology
State University of New York at New Paltz
A.A. - Independent Studies, Biology & English Composition
Hudson Valley Community College