WESAM ABU SHABAB

• As a freelance marketing professional, I work with clients across various industries to help them connect with their audiences. I enjoy diving deep into market research to uncover trends and consumer preferences, allowing me to craft targeted marketing strategies. Whether creating engaging content for digital platforms or managing client presentations, I take pride in delivering results that make a difference.

• During my time at Food Gate, I had the opportunity to lead projects from conception to execution. I regularly communicated project status and financial updates to stakeholders and incorporated their feedback into workflows. Collaborating with suppliers and customers, I ensured that our distribution processes ran smoothly and efficiently. I also took on the responsibility of hiring and training supply chain staff, which was incredibly rewarding.

• At Kareem Mall, I led marketing campaigns that drove foot traffic and increased brand visibility across 37 branches. I enjoyed managing events and promotions that brought the community together, while also developing strategic leasing agreements that benefited both the tenants and the mall. Building relationships with suppliers and negotiating contracts was key to our success, and I always aimed to create win-win situations.

• In this role, I focused on enhancing customer experiences through targeted marketing initiatives and promotions. I enjoyed collaborating with various departments to streamline our leasing processes, ensuring a smooth experience for new tenants. By conducting thorough background checks and assessments, I was able to select tenants that aligned with our mall’s vision.

• Here, I had the chance to spearhead marketing campaigns and manage events that truly engaged our customers. My approach was always centered on building relationships—whether with clients, tenants, or team members. I aimed to create a positive environment where everyone felt valued and heard.

• As the Marketing Manager at UPB Samsung, I organized seminars and created impactful marketing materials, from brochures to newsletters. Working closely with different departments, I focused on increasing brand awareness and ensuring our marketing efforts aligned with our business objectives.

I started my career as a Sales Officer, promoting Green Land Villas and building relationships with VIP clients. I learned the importance of listening to customer needs and following up diligently to close deals, laying the groundwork for my future roles in marketing and management.