Wesam Asad
Raleigh,NC
Summary
Business Administration graduate with nearly 10 years of hands-on leadership experience in a high-volume family food business and early-stage startup environments. Experienced in product discovery, project coordination, and operations execution, turning ambiguous ideas into structured plans and measurable outcomes. Strong background in customer-facing leadership, cross-functional collaboration, and data-informed decision-making.
Overview
10
10
years of professional experience
Work History
Operations Manager
Gizzards & Livers Franchise
01.2016 - Current
- Lead day-to-day operations for a high-volume family food business, overseeing payroll, scheduling, inventory, and customer experience under tight time constraints.
- Hired, onboarded, and trained 70+ employees, introducing repeatable training systems and checklists that improved consistency and reduced friction.
- Launched social media and local promotional efforts that increased monthly revenue by $15K+ and contributed to 30%+ annual sales growth.
- Managed catering and B2B relationships, vendor negotiations, and cost controls; reduced waste and improved margins.
- Partnered with accounting on financial reporting and tax preparation.
Associate Product Manager (Medtech Startup)
Aurora Technologies, Inc.
02.2023 - 04.2025
- Owned early-stage discovery for a non-invasive, in-ear wearable concept addressing sleep bruxism, translating a rough idea into clear requirements, risks, and next steps.
- Conducted market and competitor research; synthesized insights into positioning and pricing inputs used in founder discussions.
- Coordinated engineering and medical inputs to evaluate feasibility, safety considerations, and technical constraints.
- Built Excel and SQL trackers to manage milestones, vendor timelines, and open questions, improving visibility and surfacing bottlenecks.
- Used AI tools to accelerate research synthesis and organize findings while grounding conclusions in real conversations and sources.
Business Advisory Intern
NC Small Business & Technology Development Center (SBTDC)
03.2022 - 06.2022
- Supported strategic business plans for two small tech businesses through market and competitor research and growth analysis.
- Built financial projections and presentation visuals to support client recommendations and funding conversations.
Education
Bachelor of Science - Business Administration – management
East Carolina University
Greenville, NC05-2025
Skills
- Product & Project: Product discovery, market and competitor research, user/customer interviews, requirements documentation, roadmap support, scope and timeline planning
- Business & Operations: Team leadership, hiring and training, vendor coordination, budgeting support, KPI tracking, customer experience
- Tools: Excel, SQL, Salesforce, Google Workspace, PowerPoint
Languages
Arabic
Native or Bilingual
English
Native or Bilingual
Spanish
Professional Working
Timeline
Associate Product Manager (Medtech Startup)
Aurora Technologies, Inc.
02.2023 - 04.2025
Business Advisory Intern
NC Small Business & Technology Development Center (SBTDC)
03.2022 - 06.2022
Operations Manager
Gizzards & Livers Franchise
01.2016 - Current
Bachelor of Science - Business Administration – management
East Carolina University