Wesley Whittemore
Executive Director / Management / Marketing Professional
Livermore,CA
Summary
Proven leader in senior living management, adept at marketing and partnership development, significantly increased occupancy rates to 95% at Oakmont Senior Living. Spearheaded innovative strategies for business growth and team leadership, ensuring operational excellence and fiscal responsibility. Skillfully negotiated contracts and fostered community relations, demonstrating exceptional human resources management and sales expertise.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
Associate Executive Director CCRC
Stoneridge Creek Retirement Community
Pleasanton, CA
01.2022 - Current
- Analyzed business performance data and forecasted business results for upper management.
- Negotiated contracts with vendors to secure favorable terms and pricing.
- Facilitated monthly board meetings by presenting information about major projects or initiatives.
- Reviewed financial statements regularly to ensure accuracy in reporting expenses and revenue sources.
- Developed policies and procedures that promote diversity throughout all aspects of operations.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Ensured compliance with federal regulations regarding personnel management and safety protocols.
- Collaborated with colleagues across departments to develop innovative strategies for service delivery.
- Interviewed prospective employees and provided input to HR on hiring decisions.
- Mediated conflicts between employees and facilitated effective resolutions to disputes.
- Implemented quality metrics to track business needs and lead diverse projects.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
- Oversaw budgeting processes to ensure fiscal responsibility while meeting program goals.
Regional Marketing Director (New Development)
Oakmont Senior living
Irvine, CA
02.2021 - 07.2021
- Responsible for business development, staff recruiting and training, and coordinating operations at multiple high end Assisted Living and Memory Care California communities located from Los Angeles north to Bay Area
- Successfully developed a strategic marketing plan focused on growing brand visibility of senior living facilities that are new to the market
- Successfully stabilized census at 95% for new and existing buildings, average annual revenue generation of 7.4 million per building
- Marketing tools employed are: TV advertising, print ads, relationship building with referral sources, and social media
- Reviewed all marketing material to ensure branding and to ensure the material spoke to the target market
- Built marketing plans that created value for referrals sources to establish warm leads and fostered relationships for continued partnerships
- Coordinated marketing events such as grand openings, professionals’ mixers and fundraising events to generate brand visibility and referral development
- Enhanced community relations by initiating and maintaining key relationships with community leaders, elected officials, churches, service organizations, business organizations and foundations
- Acted as a liaison between community ownership and management company by generating reports and presenting the operational soundness and financial success of each individual facility with in the investor portfolio
- Rebranded marketing materials for existing facilities to increase program revenue and community census
- Successes By deploying a successful yearlong marketing plan for 3 new to market senior living facilities; the communities where able to open at a high census and generate a waiting list and increase rate during their first six months of opening; exciting industry standards
- (Industry standard to fill a building is 18 months, we successfully achieved within 6 months)
Executive Director (New Development)
Elegance Living Dublin
Dublin, CA
03.2018 - 01.2021
- Company Overview: Formerly, Milestone Retirement Communities
- Successfully opened brand new senior living community during the Covid-19 Pandemic
- Responsible for pre-opening licensing process with CCLD
- Established community fees, apartment pricing, and assisted living fees to achieve revenue goals
- Performed regular reviews of and made recommendations alongside construction company and project manager during development
- Created pre and post open marketing plans to ensure swift lease up process, including advertising plan, holding in person and virtual events to create urgency for families to reserve apartments
- Moved in 20 residents within first 45 days of opening during the 2nd wave of the COVID-19 Pandemic (prior to vaccines being available)
- Responsible for all recruitment and hiring of key department heads including, health service director, sales directors, executive chef, programs director & business office manager
- Captured new deposits and cultivated relationships with families and conveyed key details during the overall construction and lease up process
- Assisted in development of training programs for entire staff (35 staff members)
- Met targeted census and financial goals
- Interfaced with all local and state agencies for compliance and licensing
- Consistently met with ownership group & real estate investors to convey details about entire lease up and opening process
- Formerly, Milestone Retirement Communities
Executive Director/ Regional Marketing Director
Frontier Management
Fresno, CA
10.2016 - 02.2018
- Responsible for business development, staff recruiting and training, and coordinating operations at 10 AL and MC California communities located from Bakersfield north to Sacramento
- Created new streams of revenue through consistent monthly audits to capture potential revenue as well as implemented new monthly professional service charges
- Acted as interim Executive Director for challenged buildings to improve overall compliance of operations and to improve revenue through sales
- Directed care of seniors and provided training to care staff to recognize and understand the physical, mental, and emotional needs of residents
- Reviewed assessment and care strategies for residents to ensure the right level of care was being provided
- Monitored care of residents and assisted with resident assessments to ensure care was being provided correctly
- Guided new Executive Directors through the opening of new communities to ensure operational and licensing compliance
- Assisted in development of 90-day Marketing Action Plan / Sales Action Plan for each community with Executive Directors and Regional Director of Operations
- Prepared budgets at each of 10 facilities with accountability
- Presented to ownership group/ investors on the profitability of communities within investor portfolio
Marketing Director
Oakmont of Fresno Senior Living Community
Fresno, CA
01.2015 - 10.2016
- Responsible for lease-up of brand-new AL and MC community with 89 apartments and staff of 45
- Developed marketing strategy based on relationship building, social media, print advertising & targeted events
- Achieved 100% occupancy within 1 year
- Established reputation as top producer within Oakmont Management Group
- Traveled throughout State of California to assist with Grand Openings at multiple communities
Account Executive
Saint Agnes Home Health & Hospice- Trinity Healthcare Program
Fresno, CA
08.2013 - 01.2015
- Developed role of Account Executive alongside of VP of Sales, role was new to organization
- Managed community relations and brand image to ensure success in becoming the Central Valley Region’s preferred hospital-based Home Health & Hospice provider
- Focused on business-to-business sales by educating physicians and medical staff on the unique aspects program
Sales Advisor
Fairwinds Woodward Park- Leisure Care Community
Fresno, CA
04.2011 - 08.2013
- Responsible for the marketing of luxury community with 250 apartments and maintaining 95% occupancy
- (Recognized as a top Sales Advisor)
- Assisted with companywide sales training program
Resident Liaison
Fairwinds Woodward Park- Leisure Care Community
Fresno, CA
04.2008 - 04.2011
- Work with residents and family members to help with transition into assisted living community
- Provided resident care
- Facilitated and monitored the Negotiated Service Plans to ensure completion of tasks including activities of daily living and engagement in daily programming
- Partnered with Wellness Director by alerting to any change of condition of the resident including tracking incident reporting
- Participated in Move In process by attending initial assessment with Wellness Director and communicating resident needs and preferences to team member
- Coordinated biannual Negotiated Service Plan Meetings with the resident and family
- Created and monitored the Daily Assignment Sheets
- Utilized the assessment process and findings to determine the care levels and appropriate variable staffing
- Partnered with the Executive Chef to ensure resident’s needs and preferences are met
- Ensure programming meets company standard benchmarks
Executive Director
Atria Senior Living
San Jose, CA
- Developed long-range plans for business growth, resulting in increase in annual sales.
- Assisted in developing budgets for each departmental unit within the organization.
- Maintained positive relationships with media outlets to increase visibility of organizational activities.
- Assessed potential collaboration opportunities to enhance organizational value and improve efficiency.
- Established strategic direction and goals to accomplish objectives.
- Created a collaborative environment that fosters innovation and encourages employee engagement.
- Recommended appropriate staffing techniques to meet demands and manage costs.
- Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
- Strengthened company business by leading implementation of new projects and procedures.
- Drove revenue by cultivating successful client relations.
Education
Bachelor’s Degree - HR
Business Administration
01.2015
Skills
- Marketing and communications
- Partnership development
- Fundraising strategies
- Volunteer management
- Human resources management
- Budget development
- Marketing
- Sales management
- Leadership development
Educationcertifications
- Bachelor’s Degree in Business Administration / HR, 2015
- Active Certificate: California RCFE, 2016
Certification
- Active Certificate: California RCFE since 2016
Timeline
Associate Executive Director CCRC
Stoneridge Creek Retirement Community
01.2022 - Current
Regional Marketing Director (New Development)
Oakmont Senior living
02.2021 - 07.2021
Executive Director (New Development)
Elegance Living Dublin
03.2018 - 01.2021
Executive Director/ Regional Marketing Director
Frontier Management
10.2016 - 02.2018
Marketing Director
Oakmont of Fresno Senior Living Community
01.2015 - 10.2016
Account Executive
Saint Agnes Home Health & Hospice- Trinity Healthcare Program
08.2013 - 01.2015
Sales Advisor
Fairwinds Woodward Park- Leisure Care Community
04.2011 - 08.2013
Resident Liaison
Fairwinds Woodward Park- Leisure Care Community
04.2008 - 04.2011
- Active Certificate: California RCFE since 2016
Executive Director
Atria Senior Living
Bachelor’s Degree - HR
Business Administration
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