Westbrook Adams
Berkley,MI
Summary
Digital Media Specialist with 6+ years of experience in leveraging online advertising to achieve client goals. Highly organized and analytically minded, trusted to plan, execute, and optimize large media budgets for high-profile clients. Expertise lies in growing brand awareness, engagement, and conversions through diverse and effective media channels and audiences. Recognizes the importance of staying up to date on the latest industry trends and changes in the constantly evolving landscape.
Overview
12
12
years of professional experience
Work History
Associate Director, Digital Media
dentsu
07.2021 - Current
- Develop and execute successful digital data-driven media strategies designed to increase brand awareness and drive high value traffic to client website
- Lead a team of 8 professionals to develop and implement processes that ensure top tier campaign quality and performance
- Collaborate with cross-functional teams to provide exceptional client support and transparency
- Act as a point person for complex activations and tests
Supervisor, Digital Media
dentsu
11.2019 - 07.2021
- Considered an expert in DSP activation and a resource for programmatic buying
- Developed partner POVs and identified new media opportunities by analyzing data and collaboration across brand teams
- Ensured direct reports followed processes to ensure campaign quality standards
Associate, Digital Media
dentsu
08.2018 - 11.2019
- Became well-versed in programmatic activations and optimizations through daily hands-to-keyboard support in various DSPs
- Maintained direct supplier relationships
- Uphold quality standards for reporting and activation
Manager of Inside Sales
V-Suites
10.2017 - 08.2018
- Lead a team of inside sales professionals dedicated to providing reliable temporary living solutions
- Performed market analysis to ensure portfolio met client needs, standards, and budgets
- Represented the company at industry events
National Account Manager
V-Suites
05.2017 - 10.2017
- Responsible for the growth of major accounts within the company
- Researched and presented housing options for clients across the U.S
- Performed under quick deadlines
- Controlled group move projects for companies temporarily relocating many employees at once
Inside Sales Manager
V-Suites
12.2014 - 05.2017
- Supported day-to-day sales operations
- Responsible for accuracy in lease paperwork and reservation input
- Collaborated amongst departments to ensure client and guest needs were met
- Fielded sales inquiries via phone, email, and online submissions
- Award Top Sales Professional incentive prize in 2016
Integrated Media Assistant
iHeartMedia
02.2014 - 12.2014
- Assisted management and sales staff in campaign development, execution, and in presenting performance summaries
- Customized radio, digital, and live event campaigns based on client budgets and goals
Club Staff
LA Fitness
08.2013 - 02.2014
- Updated member billing information and secured membership payments
- Greeted guests of the club
Marketing Manager
Onesti Entertainment
01.2013 - 07.2013
- Developed curated marketing plans based on individual shows and events
- Coordinated with media outlets to ensure deadlines and specifications were met
- Accountable for knowing ticket levels and budgets
Account Executive
Stevens & Tate Marketing
08.2012 - 01.2013
- Generated new business using cold calling and other networking tactics
- Preserved client relationships utilizing CRM software
Education
BS - Business & Commerce, Marketing
Aurora University
05.2012
Skills
- Programmatic Buying
- Partner Negotiations
- Performance Analysis
- Multiple DSP Certifications
- YouTube Inventory Buying
- Cross Department Collaboration
- Client Services
- Team Management
Hobbies and Interests
- Movies & Television
- Photography
- Stand Up Comedy
- Health & Wellness
- Girl Mom-ing
Timeline
Associate Director, Digital Media
dentsu
07.2021 - Current
Supervisor, Digital Media
dentsu
11.2019 - 07.2021
Associate, Digital Media
dentsu
08.2018 - 11.2019
Manager of Inside Sales
V-Suites
10.2017 - 08.2018
National Account Manager
V-Suites
05.2017 - 10.2017
Inside Sales Manager
V-Suites
12.2014 - 05.2017
Integrated Media Assistant
iHeartMedia
02.2014 - 12.2014
Club Staff
LA Fitness
08.2013 - 02.2014
Marketing Manager
Onesti Entertainment
01.2013 - 07.2013
Account Executive
Stevens & Tate Marketing
08.2012 - 01.2013
BS - Business & Commerce, Marketing
Aurora University
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