WHITNEY Brinkley
Fort Worth,TX
Summary
Accomplished leader in business, retail, sales, management seeking a career path with new challenges in a professional environment to expand my skill set with opportunity for growth.
Overview
16
16
years of professional experience
Work History
Field Executive
Estee Lauder Companies-Bobbi Brown/Origins/Bumble and Bumble
DFW
07.2023 - Current
- Managed 30-50 doors including specialty multi/brick & mortar generating multi million dollar annual revenue
- Cultivated strong relationships with retail partners to drive brand awareness and product placement
- Developed and executed strategic sales plan to achieve regional revenue targets
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on consumers
- Analyzed market trends and customer feedback to inform product positioning and promotional strategies
- Conducted training sessions for retail staff on product knowledge and effective sales techniques
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns
ACCOUNT COORDINATOR
SUNDAY RILEY
DALLAS, FORT WORTH, ARKANSAS
04.2023 - 07.2023
- Elevated store experience through extensive product knowledge and training
- Monitored campaign performance and collaborated with internal teams to optimize campaigns and identify underperforming accounts
- Coordinated cross-functional communication between marketing, sales, and product development teams.
- Liaised with internal teams to facilitate proper pre-and post-sales service
- Prepared, filed and retrieved sales-related documents such as mileage and store budgets
- Assisted in developing and implementing business improvement programs to bring gradual, ongoing improvements to products, processes and services
- Organized meetings for executives and coordinated availability of conference rooms for participants
- Kept high average of performance evaluations
FREELANCER
Bobbi Brown Cosmetics/ Bumble & Bumble
DALLAS, FORT WORTH
11.2022 - 07.2023
- Exceeded sales goals
- Assessed customer skin tone and complexion to determine appropriate products and materials to use
- Demonstrated and explained use of different beauty products to educate customers
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client
- Conducted consultations to understand client's desired outcome and assessed skin type and face structure
- Taught master classes to inspire potential makeup artists & help people expand knowledge and skills
- Developed innovative makeup techniques to enhance client satisfaction and brand loyalty.
- Collaborated with marketing teams to create promotional content for new product launches.
ACCOUNT COORDINATOR
NEST New York
DFW MARKET
06.2021 - 04.2023
- Exceeded LY ending with Top Volume in entire company $1.064 Million ending in double digit growth
- Liaison and collaboration with department store staff/other retail vendors
- Established key performance indicators to measure team success and drive accountability within the department.
- Cultivated strong relationships with major clients, enhancing retention rates through tailored service offerings
- Increased sales revenue by developing and implementing effective sales strategies
- Led a successful sales team by providing motivational coaching and performance-based incentives
- Maintained extensive knowledge of competitors offerings and presence in assigned territories
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
ACCOUNT COORDINATOR
Belk/Estee Lauder/Clinique
TX, AR, OK. MO
09.2019 - 07.2020
- Manage/Oversee 50+ Employees within 15 retail locations
- Create Goals/Excel spreadsheets for entire region
- Coordinate/Host Training Seminars
- Strategize and execute all events
- Helped employees with day-to-day work and complex problems by applying motivational and analytical strategies
- Empower team to become social media influencers
- Present information to customers, vendors, buyers, peers, and all levels of management
- Partner with District Merchant and Store Leadership to identify business driving opportunities
- Communicated corporate objectives across all divisions through regular correspondence and scheduled status updates
ACCOUNT COORDINATOR
Belk/Estee Lauder
TX
11.2017 - 09.2019
- Effectively and consistently communicated events and goals to store and district partners
- Maintained extensive knowledge of competitors offerings and presence in assigned territories
- Escalated issues to appropriate channels as necessary
- Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills
- Established and updated work schedules to account for changing staff levels and expected workloads
- Tracked and recorded expenses and reconciled accounts to maintain accurate, current and compliant financial records
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews
- Followed brand schematics/merchandising guidelines
- Utilize/incorporate all tools/technology/virtual client experience
COSMETIC AREA SALES MANAGER
Dillard's
FORT WORTH, TX
03.2017 - 11.2017
- Manage/Oversee 35-40 employees with an overall revenue of $10 million
- Communicate with Superior daily to discuss daily sales/credit plan
- Recruit, hire, train, develop a diverse team of top talent
- Establish professional vendor/partner brand relationship
- Host new hire training for entire store
- Promoted a culture of service excellence amongst the leadership team by sharing best practices, establishing priorities, and providing support
- Manage all stock concerns, damages, chargebacks
- Communicate with buyers and vendors for events and stock concerns
- Schedule and execute in store events
- Open/Close store (key holder)
- Coached and promoted high-achieving sales employees to fill leadership positions with qualified staff and boost company growth
BUSINESS MANAGER
Dillard's/Estee Lauder
FORT WORTH, TX
11.2014 - 03.2017
- Annual sales volume $966,000 Top RENUTRIV door
- Estee Lauder- BEST OF THE BEST 2016
- Highest personal sales in district/lead team to personal raises
- Developed inaugural incentive performance plan, motivating staff and achieving minimum of 10% increase in sales
- Maintained #1 increase in district, Sales increase in all key categories
- Assisted in new counter installation
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning
- Directed product development efforts using industry-specific tools to increase sales and overall company productivity
- Certified Fragrance specialist
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits
- Recruited, trained, developed, motivated 5 Top Beauty Advisors
- Promoted 2 Beauty Advisors to Business Managers
- Planning and executed sales events while achieving monthly sales plan
BEAUTY ADVISOR
Dillard's/Estee Lauder
FORT WORTH, TX
07.2012 - 11.2014
- Top sales/credit associate
- Top talent recruiter
- Retained client information and created lasting relationships with clientele
- Analyzed customer skin to assess unique conditions and skin type
- Recommended appropriate products to meet customers' individual needs
- Educated clients on skin care and extensive product knowledge
- Pursued educational tools and learning new techniques
- Consistently met or exceeded personal sales goal
- Helped clients achieve desired looks for routine wear and special events by crafting ideal makeup strategies
- Cultivated productive and positive relationships with customers built on loyalty and service
Prestige Beauty Advisor
Ulta Beauty Inc.
Fort Worth, TX
06.2010 - 07.2012
- Advised customers on skincare and makeup products to enhance beauty routines.
- Conducted beauty consultations, tailoring recommendations to individual customer needs.
- Maintained product displays to ensure an engaging shopping experience and brand representation.
- Trained new team members on product knowledge and effective customer service techniques.
- Resolved customer inquiries and complaints efficiently, fostering loyalty and satisfaction.
Skills
- EXCELLENT ATTENTION TO DETAIL
- ABILITY TO IDENTIFY AND PROBLEM SOLVE
- ESTABLISHED TRACK RECORD OF EFFECTIVE COACH/LEADER
- SOLUTION-ORIENTED
- EXCEPTIONAL MULTITASKER
- COACHABLE/ EASILY ADAPTS TO CHANGE
- COMPETITIVE EVENT COORDINATOR
- PROFICIENCY WITH MICROSOFT OFFICE/WORD/EXCEL/TRAVEL BANK/QUICK BOOKS
Timeline
Field Executive
Estee Lauder Companies-Bobbi Brown/Origins/Bumble and Bumble
07.2023 - Current
ACCOUNT COORDINATOR
SUNDAY RILEY
04.2023 - 07.2023
FREELANCER
Bobbi Brown Cosmetics/ Bumble & Bumble
11.2022 - 07.2023
ACCOUNT COORDINATOR
NEST New York
06.2021 - 04.2023
ACCOUNT COORDINATOR
Belk/Estee Lauder/Clinique
09.2019 - 07.2020
ACCOUNT COORDINATOR
Belk/Estee Lauder
11.2017 - 09.2019
COSMETIC AREA SALES MANAGER
Dillard's
03.2017 - 11.2017
BUSINESS MANAGER
Dillard's/Estee Lauder
11.2014 - 03.2017
BEAUTY ADVISOR
Dillard's/Estee Lauder
07.2012 - 11.2014
Prestige Beauty Advisor
Ulta Beauty Inc.
06.2010 - 07.2012