Wilah Journey
Beaverton,OR
Summary
Visionary Creative Art Director and Founder of Wilahmite, a brand that merges art, fashion, and mental health awareness to challenge conventions and inspire cultural conversations. With a background in operations, graphic design, and metaphysical practice, I bring a multidimensional approach to creative leadership. Through Wilahmite, I use fashion as therapy, transforming personal struggles with anxiety, depression, and self-discovery into wearable art. My mission is to create pieces that resonate deeply, empowering individuals to embrace their stories while breaking the stigma around mental health.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Creative Director
Wilahmite
03.2017 - Current
- Provided artistic direction and branding strategies for various creative projects, ensuring cohesive storytelling across mediums
- Designed immersive brand experiences that integrate fashion, emotional wellness, and metaphysical elements
- Led cross-functional teams in executing high-impact creative visions for campaigns, product launches, and content marketing
Senior Manager, Distribution Operations
Nike World Headquarters
02.2019 - 04.2022
- Led team initiatives that resulted in improved productivity while maintaining high-quality standards.
- Established performance metrics to track progress toward organizational goals, providing regular feedback to team members.
- Redefined Air MI's Sustainability approach to realize a 3.7% increase from the 7-year average of 95.76% to a commitment of 99% sustainability in FY19.
- Drove sustainability to alight with Nike Inc.'s FY25 goal of 100% sustainability through operational efficiencies and technological advancement in the current market, while utilizing networking and partnership with Nike, Inc.
Founder & CEO
Wilahmite
04.2011 - Current
- Company Overview: A brand that merges art, fashion, and mental health awareness to challenge conventions and inspire cultural conversations
- Built Wilahmite into a culturally significant brand that transcends fashion, emphasizing artistry, resilience, and storytelling
- Conceptualized and launched multiple collections, including 'No Concept' Gallery, Urban Art, and Projections,each reflecting deep personal and historical narratives
- Developed brand campaigns that intertwine mental health, emotional depth, and visual storytelling, leading to a loyal and engaged audience
- Spearheaded the digitization of accessories and expanded Wilahmite beyond traditional retail, positioning it as an artistic movement
- Integrated mental health advocacy into design concepts, marketing, and messaging to empower self-expression and healing
- A brand that merges art, fashion, and mental health awareness to challenge conventions and inspire cultural conversations
Education
MBA - Business Strategy
International Business Institute
Scottsdale03-2023
Bachelor of Science - Bachelor of Metaphysical Science
University of Arizona
Tucson, AZ04-2020
Associate of Science - Fashion Marketing
Northwest College
Senatobia, MS05-2017
Skills
- Visual Branding Strategy
- Fashion as Therapeutic Expression
- Promoting Mental Health in Design
- Campaign Strategy Development
- Multimedia Storytelling Expertise
- Cultural Trend Analysis
- Process Optimization Expertise
- Leadership Coaching
- Artistic Expression in Metaphysics
Accomplishments
- Received design and marketing award in the footwear industry. (Le Marche, Italy 2020-2021.)
- Featured artist in Vogue International. 2020
- Successfully launched seven art collections.
Education And Certifications
- Certified Graphic Designer
- Certified Metaphysical Practitioner
- Six Sigma Black Belt
Mental Health And Design Philosophy
Fashion is not just about aesthetics—it is a language of emotion, resilience, and identity. Wilahmite was born from personal battles with anxiety and depression, evolving into a platform that empowers others through creative self-expression. Every collection represents a milestone of healing, a story of triumph, and an invitation for others to embrace their journey unapologetically. Art is therapy. Wilahmite is the canvas where struggle transforms into power.
Portfolio And Contact
[Insert Link], [Insert Email], [Insert Handles]
Notable Projects
- Internal Apocalypse Art Collection – A deeply personal and raw artistic exploration of mental health, internal struggles, and resilience.
- Beyond the Maze – A compelling literary work reflecting societal, personal, and psychological challenges.
- Shades of Division (Ebook) – A sci-fi narrative confronting systemic prejudice through the lens of a divided universe.
Certification
- Lean Six Sigma Black Belt Certification – IASSC or ASQ.
- Business Analyst Certified (Villanova University 2021)
- Digital Marketing and Analytics (University of Oregon 2024)
- Certified Graphic Designer
Timeline
Senior Manager, Distribution Operations
Nike World Headquarters
02.2019 - 04.2022
Creative Director
Wilahmite
03.2017 - Current
Founder & CEO
Wilahmite
04.2011 - Current
MBA - Business Strategy
International Business Institute
Bachelor of Science - Bachelor of Metaphysical Science
University of Arizona
Associate of Science - Fashion Marketing
Northwest College
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