Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Languages
Bio
Affiliations
Timeline
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Will Abeles

Beaverton,OR

Summary

Results-Driven Sales Professional, adept in consultative selling and strategic prospecting. Generated 1.5mm+ in bookings in 2024 leveraging account management expertise and a deep understanding of market dynamics. My approach combines analytical prowess with effective communication, ensuring standout business development outcomes.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Sr Sales Development Rep (Sr. SDR)

True Terpenes
07.2024 - Current
  • 1mm+ net bookings, July 2024 - present, (1.5mm+ net bookings, 2024)
  • Cross-Departmental Collaboration (e.g., role on Product Approvals Subcommittee)
  • Facilitated client comprehension of the best methods for integrating terpenes into cannabis-infused goods.
  • Advised clients on optimal practices and SOPs for the incorporation of terpenes in vapes, prerolls, and other CPG products.
  • Guided customers in understanding flavor matrices for cannabinoid-infused edibles and cannabinoid-infused beverages, with added terpenes.
  • Primary focus on the ingredient, hardware, extraction, and licensed D9 cannabis manufacturing segments.
  • Re-engaged and re-established partnerships with lapsed key/target accounts.
  • Travel to clients, host clients at HQ in Portland, and travel to trade shows.

Business Development Rep, II (BDR II)

True Terpenes
03.2024 - 06.2024
  • Hybrid: BDR, SDR, Account Manager
  • Collaborated with the Marketing Department and Sales Operations to refine inbound lead processes and lead scoring.
  • Collaborated with Sales, Sales Ops, and Marketing teams for coordinated, strategic marketing campaigns.
  • Developed and maintained strong relationships with current and prospective clients to expand market presence.
  • Prepared and delivered presentations to potential clients and stakeholders to showcase company offerings.
  • Monitored competitor activities and market conditions to identify threats and opportunities.

Business Development Rep, I (BDR)

True Terpenes
Hillsboro, OR
08.2023 - 02.2024
  • Hybrid: BDR, Inside Sales Rep, Account Manager
  • Vetting and qualifying inbound leads, collaborating with inside sales representatives and account executives.
  • Outbound Lead Generation, Passing Leads to Inside Sales, and AE (Account Executives)
  • Experience and understanding of enterprise sales with 12+ month sales cycles.
  • Developed and maintained relationships with potential customers to understand their business needs.
  • Assisted in the creation of business development policies, processes, and standards.
  • Responded promptly to inquiries from prospects regarding products and services offered by the company.
  • Researched target accounts to build a pipeline of qualified leads.

General Manager & Consultant

Rec Rehab Consulting, LLC / Ascend Dispensary
Portland, OR
07.2018 - 02.2022
  • Played a dynamic role in reopening a previously failed dispensary, reaching gross revenues of seven figures plus, and profitability within two years.
  • Responsible for purchasing and strategic partnerships with cultivators, processors, and wholesalers to gain a competitive edge without the benefits of vertical integration by aligning independent cultivators, retailers, and distributors with extractors/wholesalers to utilize 100% of the biomass available.
  • Developed and maintained a dashboard of 20 KPIs integral to the profitability and sustainability of being an independent retailer in an over-saturated market.
  • Utilized by the employer's consulting business for projects streamlining and increasing efficiencies in operations, profitability, strategic partnerships, and implementation of KPIs and data-driven decision-making for 10+ cultivators, five extractors, three retailers, and three wholesale/distributors.

Entrepreneur - Owner/Operator

Stony Bill's Paleo Pills
Eugene, OR
01.2014 - 01.2016
  • Cannabis-Infused Butter in Capsules (Butter high in Omega-3 fatty acids, following the "Paleo trend")
  • Responsible for Sourcing/Production/Packaging/Distribution & Sales in OR Medical Market

Education

Bachelor of Science - Economics

University of Oregon
Eugene, OR
12-2016

Associate of Arts - Pre-Law

Lane Community College
Eugene, OR
12-2013

Business & Political Science -

Furman University
Greenville, SC
01-2012

Skills

  • Consultative selling
  • Account Management
  • Business Development
  • Enterprise Sales
  • Branding and Product-Development
  • Strategic Prospecting
  • Competitor Analysis
  • Deal Structuring

Certification

  • OLCC Marijuana Worker Permit, 07/01/18, 07/01/23
  • OLCC Marijuana Worker Permit, 07/01/23, 07/01/28
  • METRC Certification, 08/01/18, 02/28/23

Additional Information

2022 City of Portland - Cannabis Policy Oversight Team (CPOT) - Competency Subcommittee, Member

Languages

  • English, Fluent
  • Spanish, Intermediate

Bio

Sr SDR with 7+ years experience in regulated adult-use B2B cannabis sales/business development | 5-years consulting with cultivators, processors, retailers & distributors | 11+ years in medical + adult-use cannabis markets

Affiliations

  • 2022, City of Portland - CPOT (Cannabis Policy Oversight Committee) - Competency Subcommittee
  • 2024-25, True Terpenes - Product Approvals Committee

Timeline

Sr Sales Development Rep (Sr. SDR)

True Terpenes
07.2024 - Current

Business Development Rep, II (BDR II)

True Terpenes
03.2024 - 06.2024

Business Development Rep, I (BDR)

True Terpenes
08.2023 - 02.2024

General Manager & Consultant

Rec Rehab Consulting, LLC / Ascend Dispensary
07.2018 - 02.2022

Entrepreneur - Owner/Operator

Stony Bill's Paleo Pills
01.2014 - 01.2016

Bachelor of Science - Economics

University of Oregon

Associate of Arts - Pre-Law

Lane Community College

Business & Political Science -

Furman University

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Will Abeles