Will Besú
Northridge,CA
Summary
Results-driven professional with 10 years of experience in the CPG industry. Recognized for strong collaboration, multitasking, and project management skills. A confident communicator, presenter, and problem-solver who consistently delivers solutions aligned with customer needs and organizational objectives.
Overview
10
10
years of professional experience
Work History
Customer Business Manager
Chobani
Los Angeles
07.2023 - Current
- Oversaw distribution, volume, market share, promotional execution, new product launches, and expenditure targets to ensure alignment with overall business objectives.
- Played a key role in increasing West Region dollar share from 13% to 17.3% through strategic execution and market expansion.
- Doubled product distribution across key regional retailers, including Superior Grocers, Cardenas, and El Super.
- Secured category captainship with major retail partners such as Superior Grocers, Super King, and Jon’s Marketplace, strengthening brand visibility and influence at the shelf.
Territory Sales and Execution Manager
Chobani
North LA, CA
04.2022 - 07.2025
- Managed top performing territory in the country with an in-stock rate on Exit of 94.8%
- Top performing TCI team in Region, accounting for 34% of total region Total Case Impact in 2022.
- Top performing sales rep in California for TSEM Barista project.
- Led, coached, and developed employees to achieve sales goals.
- Worked collaboratively with San Diego, Northern California, and Colorado teams to improve in store execution.
Retail Sales & Execution Specialist
Chobani
Los Angeles, CA
07.2020 - 04.2022
- Assisted with onboarding process and training of new hires on R.S.E.S. in store protocols, and other company resources.
- Exceeded 2021 yearly sales goal by 137%.
- Created internal R.S.E.S. training deck for Target "MyDay Zebra" ordering system.
- Partner with marketing team to align sales strategy with brand messaging through the Chobani ToolKit Think Tank program.
Retail Sales & Execution Specialist
RIOT Energy
Venice, CA
07.2017 - 04.2020
- Managed distribution and monitored accounts within Southern Pacific and Rocky Mountain Regions.
- Grew key accounts to activate KEHE distribution across assigned regions.
- Determined promotional price point and schedule of key accounts in within region.
- Supervised sales team in Southern Pacific and Rocky Mountain Regions.
- Responsible for building relationships at a store and consumer level to drive sales.
- Acquired, monitored, and maintained various in-store displays.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Brand Leader
Berri Fit
Los Angeles, CA
08.2015 - 07.2017
- Grew UNFI accounts to meet national distribution
- Drove brand development, maintenance, and optimization while working closely with sales workforce to align products with consumer demands.
- Developed brand identity with graphic style and tone for company communications.
- Planned strategic brand-building events to expand product portfolio across national market.
- Coordinated, prepared, and organized company staff to market the Berri Fit brand at trade shows.
- Created and delivered sales-driven programs and promotions to meet team objectives.
- Devised, developed and directed negotiation of key business relationships.
Education
Bachelor of Science - Marketing
California State University Northridge
Northridge, CA07.2020
Horizon Leadership Summit
07.2015
Skills
- Territory and Account Management
- Key account development
- New Account Development
- Brand-building strategies
- Staff Training and Development
Websites
Timeline
Customer Business Manager
Chobani
07.2023 - Current
Territory Sales and Execution Manager
Chobani
04.2022 - 07.2025
Retail Sales & Execution Specialist
Chobani
07.2020 - 04.2022
Retail Sales & Execution Specialist
RIOT Energy
07.2017 - 04.2020
Brand Leader
Berri Fit
08.2015 - 07.2017
Bachelor of Science - Marketing
California State University Northridge
Horizon Leadership Summit
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