Relaunched the morning Daily Briefing newsletter, creating a more engaging product that highlights the top stories of the day while also promoting the staff and continues to write the newsletter five times a week.
Directly manage five employees in five different departments, ensuring each reaches individual benchmarks that will help the publication reach its goals.
Work with other department leaders to refocus content on communities with key audience segments and underserved populations, aiming to increase subscription and revenue growth.
Managed the creation and subsequent weekly requirements of a new Sunday print product involving the full staff.
Maintained editorial standards by enforcing adherence to style guides, grammar rules, and ethical journalism principles.
Executive Editor
Newport Daily News/Norwich Bulletin
12.2018 - 09.2022
Developed and oversaw continued evolution of digital content strategy that led to 70% growth in page views during first year in Newport.
Researched audience and community needs to focus strategy around subscriber-only content resulting in Newport becoming top three paper in total subscriptions among similar-sized publications.
Partnered with stakeholders to create events that strengthened audience engagement.
Managed a staff of up to 12 people, while also working with departments outside of local sites that supported efforts to grow audience and assist with workflow.
Digital News Editor
The Herald News
04.2013 - 12.2018
Led The Herald News' transformation to a digital-first publication by refocusing writing strategies and content to reach an online audience.
Used social media mining tools to discover unique content.
Reported news and generated web traffic through advanced social media and SEO showcasing skills.
Wrote and posted stories to social platforms.
Used analytics to focus reporter content on stories that of interest to readers while de-emphasizing content that wasn't being consumed.
News Reporter
The Herald News
08.2002 - 04.2013
Interviewed individuals from all walks of life and all cultures for breaking news stories.
Researched and produced daily news reports.
Presented news by researching, developing and covering field news events.
Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
First staff reporter to implement use of social media into reporting.
Covered wide range of topics with a focus on education, municipal government, business and crime.