Will Robinson
Summary
Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic marketing plans, driving growth and improving operations. Skilled in budget management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Strategy Director
Location3 Media
Denver, CO
08.2022 - Current
- Conducted market research to identify emerging trends, utilizing data-driven insights to inform client strategy direction.
- Established performance metrics and monitored progress to drive continuous improvement across all marketing channels.
- Optimized media mix by conducting comprehensive attribution and predictive modeling review to identify opportunities for budget realignment.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Oversaw divisional organic media strategy and new product development.
- Mentored junior team members, fostering professional development and nurturing growth within the organization.
SEO Strategist
Location3 Media
01.2020 - Current
- Spearheaded the development of organic media strategic plans, ensuring alignment between short-term tactics and long-term goals.
- Coordinated with external partners to explore new business opportunities an expand the company's strategic capability.
- Developed and piloted successful local SEO program, coordinating with an outside vendors and internal teams for fulfillment.
- Developed and deployed content marketing programs to improve organic search traffic among client accounts.
- Crafted compelling proposals that secured new client engagements, contributing significantly to revenue growth targets being met or exceeded.
Director of Digital Marketing
Buhv Designs
Denver, CO.
05.2015 - 10.2019
- Managed cross-functional teams to execute integrated digital marketing campaigns.
- Created processes for all digital marketing services that outline procedures for the fulfillment, optimization, account management, and project management of all projects.
- Developed campaign strategy, provided analysis of campaign success, and optimized performance within our core areas of SEO, PPC Advertising and Conversion Rate Optimization.
- Implemented agile project management and timekeeping that improved project budgeting and profitability tracking.
- Earned a top leadership position in under three years.
Education
Bachelor of Science - Music Industry Studies
University of Colorado Denver
Denver, CO05.2008
Skills
- Problem Solving
- Team Leadership
- Project Management
- Media Strategy
- Relationship and Team Building
- Annual Planning
- Industry Expertise
- Strategic Partnerships
- Operational Analysis
- New Business Development
Certification
- Google Partners Ads Certification, 05/2017 - Present
- Google Analytics Qualified Individual, 05/2016 - Present
Personal Information
Title: Digital Marketing Professional
Hobbies and Interests
- Running and Fitness
- Consumer Psychology
- Gear, Tools, Software
Timeline
Strategy Director
Location3 Media
08.2022 - Current
SEO Strategist
Location3 Media
01.2020 - Current
Director of Digital Marketing
Buhv Designs
05.2015 - 10.2019
Bachelor of Science - Music Industry Studies
University of Colorado Denver