Six years experience as an Air Force officer & 16 years as a professional content creator.
I have the skills associated with a military leader combined with the creative talent to manage some of the world's top influencers.
My ability to network and procure deals in arenas ranging from space launches to exotic cars makes me one of the most well rounded members you can bring to your team.
Overview
14
14
years of professional experience
Work History
Shop Manager
Avant Garde Xotics
06.2024 - Current
Manage one of the largest independent Lamborghini shops in the country
High level customization, turbo kits, superchargers, carbon manufacturing, tuning & custom exhaust systems
Handle all client communications, invoicing, back end finances, quoting, liability forms, parts ordering, & vendor relationships
Host / Talent
Motor Trend
03.2024 - Current
Live broadcast host for new OEM vehicle reveals
On camera talent for commercials for Pirelli, Nissan, Toyota, NASCAR, Formula Drift, NHRA & more
Content creation for posting on the Motor Trend page
Marketing & Social Media Manager
LongTail Rally
11.2020 - Current
Procure sponsors & participants for luxury exotic car rally ($15K participation fee)
Advertise & plan upcoming events & drives
Manage all socials & content creation
Shop Manager
Ghostworx
12.2021 - 06.2024
Manage all day to day tasks for an exotic car performance shop
Service writer, sales, marketing, shop purchases, invoicing, quoting, tax records, city permits, social media, client relations, physically repairing and modifying Lamborghinis, McLarens, & more
Talent Manager
Self
03.2020 - 12.2021
Manage social media influencers with excess of 1M+ followers to include contract review, procuring work, closing brand deals, creating content, marketing, content deployment strategies + consulting for brands partnered with each of my influencers, PR for talent
Self started amidst COVID when influencers believed brand deals weren't possible
Settlement Officer
Anthem Tax Services
05.2019 - 12.2021
Experienced in tax resolution, tax law, financial management, phone sales & customer service
20K sales/month average
Media Operations Chief / Flight Commander
30th Space Wing | Vandenberg AFB
05.2015 - 09.2018
Leader for media engagement related to NASA, SpaceX, ULA launches + USAF nuclear missile defense
Directly informed CNN, Discovery Channel, National Geographic, NY Times, LA Times, Associated Press, NBC, Fox News, PBS to influence global opinion on Air Force space & launch capabilities
Professionally trained to lead press conferences, live camera interviews, emergency messaging, and all forms of PR
Led a 50 Airman team with an $8M/annual budget for content creation for the whole USAF
Merchandiser & Event Recap Videographer
Red Bull
05.2011 - 05.2015
Created content for occasional Red Bull North America official events
Monitored inventory levels and kept adequate stock in product displays on sales floor
Education
Journalism/AP Writing/On Camera Training -
PR Training
The Pentagon
03.2016
Communications / Aerospace Studies -
University of North Carolina at Chapel Hill
05.2015
Skills
Top skillset: Leadership
Content Production
Live Broadcasting
Media Engagement
Public Speaking
Global Public Relations (you can't beat nuclear weapons PR)
Automotive Mechanical Labor
Branding Strategy
Social Media Marketing
Social Platform Growth
Hobbies and Interests
Eagle Scout at age 13
TEDx Talk Delivered on 'Authenticity' to 600+ sold out crowd
Published Author of The Art Of Unpredictability - 3,000 copies sold
Social media influencer (382K followers) IG: @billco TikTok: @willlpower YouTube: Will Collette
Timeline
Shop Manager
Avant Garde Xotics
06.2024 - Current
Host / Talent
Motor Trend
03.2024 - Current
Shop Manager
Ghostworx
12.2021 - 06.2024
Marketing & Social Media Manager
LongTail Rally
11.2020 - Current
Talent Manager
Self
03.2020 - 12.2021
Settlement Officer
Anthem Tax Services
05.2019 - 12.2021
Media Operations Chief / Flight Commander
30th Space Wing | Vandenberg AFB
05.2015 - 09.2018
Merchandiser & Event Recap Videographer
Red Bull
05.2011 - 05.2015
Journalism/AP Writing/On Camera Training -
PR Training
Communications / Aerospace Studies -
University of North Carolina at Chapel Hill
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Security Installation Technician at Avant Garde, LLCSecurity Installation Technician at Avant Garde, LLC