William Baker
Knoxville,TN
Summary
Sales and account management professional with experience in spirits and wine sales, territory management, supplier execution, merchandising, logistics, and customer relationships. Proven ability to manage multi account territories, build strong partnerships, execute displays and signage, and support supplier objectives. Business Administration graduate with a focus in Marketing
Overview
1
1
Certification
4
4
years of professional experience
Work History
Spirits Sales Representative
Beverage Control Inc.
Knoxville, TN
05.2026 - Current
- Managed sales territory from Dandridge to Johnson City, achieving growth targets.
- Maintained relationships with 28 accounts through regular market visits, enhancing account loyalty and support.
- Executed supplier objectives by promoting products and designing effective point-of-sale displays that increased product visibility.
- Employed relationship management skills to strengthen client partnerships. to support account growth and brand visibility.
- Processed customer orders efficiently using the company's sales management system.
Grocery Wine Sales Representative
Beverage Control Inc.
Knoxville, TN
05.2025 - 05.2026
- Managed sales in 23 grocery accounts, increasing territory volume through strategic relationship-building.
- Focused on achieving supplier sales goals by developing strong relationships with store managers and staff during sales pitches.
- Traveled through territory to build displays and rotate inventory, ensuring products were stocked and within date.
Transportation Coordinator
Empire Distributors
Chattanooga, TN
04.2024 - 05.2025
- Utilized SAP system to catalog and track returns, ensuring inventory accuracy and facilitating timely order fulfillment.
- Received and processed truck deliveries, managed returns, and accurately placed products in designated locations to maintain organized inventory.
- Interacted with sales representatives to address product needs and fulfill requests, enhancing communication and service delivery.
Wine Merchandiser
Empire Distributors
Knoxville, TN
05.2023 - 12.2023
- Collaborated with sales team to align merchandising strategies with promotional campaigns, ensuring cohesive brand messaging and maximizing promotional impact.
- Traveled through Knoxville, Crossville, and Johnson City to build mass displays of products, enhancing product visibility and sales opportunities.
- Analyzed market trends to inform product selection and optimize merchandising strategies.
Carrier Relations and Account Manager
KCH Transportation
Chattanooga, TN
06.2022 - 05.2023
- Managed freight brokerage operations by negotiating with carriers, booking loads, maintaining relationships, and coordinating shipments from pickup to delivery, ensuring smooth logistics flow.
- Facilitated timely communication, resolved transportation issues, and maintained up-to-date BOLs and shipping info while fostering reliable carrier partnerships to meet customer needs and profitability goals.
Education
BS - Business Administration, Marketing
University of Tennessee at Chattanooga
Chattanooga, TN12-2022
High School Diploma -
Bearden High School
Knoxville, TN05-2018
Skills
- Sales Strategy
- Sales Forecasting
- Territory Management
- Account Management
- Supplier Management
- Merchandising & Display Building
- SAP
- Microsoft Office
- Relationship Building
Certification
- Certified in Beginner Google Analytics
- Certified in Microsoft Office
Volunteer
Sigma Chi, New Member Educator, -Educate new members on the history and founding of the fraternity, Host weekly meetings and conduct routine check in's to monitor progress
Timeline
Spirits Sales Representative
Beverage Control Inc.
05.2026 - Current
Grocery Wine Sales Representative
Beverage Control Inc.
05.2025 - 05.2026
Transportation Coordinator
Empire Distributors
04.2024 - 05.2025
Wine Merchandiser
Empire Distributors
05.2023 - 12.2023
Carrier Relations and Account Manager
KCH Transportation
06.2022 - 05.2023
BS - Business Administration, Marketing
University of Tennessee at Chattanooga
High School Diploma -
Bearden High School