Results-driven Sales Director with expertise in sales strategy, team leadership, and market analysis. Developed and executed targeted campaigns that increased revenue and brand visibility. Leveraged market insights and sales forecasting to identify business opportunities and enhance team performance. Delivered effective training and support to drive sales success in fast-paced environments.
Overview
28
28
years of professional experience
Work History
Wine and Spirits Sales Director
Southern Eagle Distributing
Ft. Pierce, Florida
12.1998 - Current
Contributed to sales strategy development, enhancing market reach and increasing brand visibility.
Reviewed market trends to surface new business opportunities and customer needs.
Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
Built relationships with customers and industry professionals to establish long-term business growth.
Developed and promoted weekly, monthly and quarterly sales objectives.
Coordinated sales forecasting efforts to support inventory management and distribution planning.
Worked with marketing teams to develop targeted campaigns and promotional materials.
Recommended product positioning, packaging, and pricing strategies to maximize long-term market share.
Recruited and trained a high-performing sales team to enhance overall performance.
Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
Resolved customer complaints quickly by providing satisfactory solutions.
Attended trade shows, conferences and industry events to find potential wine suppliers.
Education
Some College (No Degree) - Biological And Physical Sciences
Indian River State College
Ft. Pierce, FL
Skills
Sales strategy
Sales forecasting
Market analysis
Product positioning
Lead generation
Sales development
Key account targeting
Sales presentations
Customer relationship management
Customer engagement
Supplier relationships
Sales coaching
Sales leadership
Team leadership
Team training
Sales team engagement
Sales reporting
Problem solving
Timeline
Wine and Spirits Sales Director
Southern Eagle Distributing
12.1998 - Current
Some College (No Degree) - Biological And Physical Sciences