Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
TARA MAROHL

TARA MAROHL

Ham Lake,MN

Summary

Experienced Vice President of Sales with a strong track record in effectively monitoring market conditions and staying updated on changes within the adult beverage industry. Skilled in promoting leading brands and driving sales through the development of high-performing sales teams. Consistently demonstrates exceptional sales abilities and maintains a strong commitment to achieving consistent results. Known for persuasive negotiation skills, forward-thinking mindset, and a performance-oriented approach to achieving goals.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Vice President of Sales Wine & Spirits

Breakthru Beverage
04.2020 - Current
  • Lead a high-performing sales team, providing coaching, mentoring, and performance management while maintaining a culture of accountability.
  • Championed process improvement initiatives, streamlining workflows for enhanced efficiency within the sales divisions.
  • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
  • Delivered consistent annual growth by executing effective sales plans and promotions.
  • Built relationships with customers and community to establish long-term business growth.

Sales Director, Wine

Breakthru Beverage
05.2019 - 03.2020
  • Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
  • Delivered consistent results against quarterly targets by monitoring KPIs closely and adjusting tactics as needed.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Business Manager

Breakthru Beverage
09.2017 - 05.2019
  • Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
  • Evaluated current market trends and competitor strategies, guiding the development of innovative solutions to stay ahead in the industry.
  • Conducted detailed market analyses to inform strategic planning and decision-making processes.
  • Spearheaded launch of new products, overseeing all phases from concept to market introduction.
  • Improved project delivery times, setting clear milestones and regularly monitoring progress against objectives.
  • Drove revenue growth with targeted sales initiatives, adapting techniques to meet changing market conditions.
  • Oversaw financial operations, maintaining accurate records and ensuring compliance with industry regulations.

Sales Director, Outstate

Breakthru Beverage
12.2015 - 09.2017
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Boosted customer satisfaction rates through exceptional relationship management and prompt resolution of issues.
  • Achieved remarkable turnaround of underperforming territories through strategic leadership and restructuring.

Field Sales Manager

Wirtz Beverage
06.2014 - 12.2015
  • Key responsibilities include planning, driving, and delivering sales quotas, points of distribution, revenue growth and key innovation launches for all commodities

  • Awarded District Manager of the Year in 2015, exceeded team sales plan and revenue goal by +11.3% which was 33% higher than company average.
  • Accompanied sales representatives on site visits to resolve issues and foster and build relationships.
  • Streamlined sales processes to improve efficiency, reducing time spent on administrative tasks.
  • Key Account Manager responsibility for Coborn's Incorporated. Delivered double digit growth F14 & F15.

Sales Consultant

Wirtz Beverage
09.2011 - 06.2014
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Attended ongoing training sessions to stay current on industry trends, market conditions, and product offerings – applying knowledge gained to better serve customers.
  • Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
  • Contributed to a positive work environment by supporting fellow Sales Consultants in achieving their individual goals and targets.
  • Merchandised stores to be visually appealing and organized displays for optimal sales promotions.

Education

Bachelor of Science - Hospitality And Tourism Management

North Dakota State University
Fargo, ND

Skills

Revenue Generation

Pricing Strategy

Sales Strategy Execution

Sales Planning

Business Development

Sales Team Leadership

Territory Management

New Business Development

Sales Quota Management

Data Analytics

Brand Promotion

Systems and software expertise

Certification

  • WSET LEVEL III Wine
  • WSET LEVEL II Wine & Spirits

Accomplishments

  • 2024 Twin Cities Business Magazine Best in Class Executive
  • Graduate of 2022 WSWA Women in Leadership Executive Education Program
  • 2022 DEI Ambassador for BBG Minnesota
  • Selected as BBG MN attendee for Women of the Vine Conference in 2018
  • Sole representative of BBG MN at WSWA CLD conference in both 2016 and 2017
  • Selected to represent Minnesota in establishing Breakthru Beverage Core Values in 2016
  • Manager of the Year in 2015

Timeline

Vice President of Sales Wine & Spirits

Breakthru Beverage
04.2020 - Current

Sales Director, Wine

Breakthru Beverage
05.2019 - 03.2020

Business Manager

Breakthru Beverage
09.2017 - 05.2019

Sales Director, Outstate

Breakthru Beverage
12.2015 - 09.2017

Field Sales Manager

Wirtz Beverage
06.2014 - 12.2015

Sales Consultant

Wirtz Beverage
09.2011 - 06.2014

Bachelor of Science - Hospitality And Tourism Management

North Dakota State University

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TARA MAROHL