William Contreras Cruz
Monterey,CA
Overview
2
2
Languages
5
5
years of professional experience
Work History
Sales Consultant
Gilroy Cadillac
Gilroy, CA
04.2025 - Current
- Guide customers through the complete vehicle purchasing process, from initial greeting and needs assessment through vehicle selection, negotiation, and delivery.
- Build strong customer relationships by identifying individual transportation needs and recommending vehicles based on budget, lifestyle, and preferences.
- Utilize CRM tools to manage leads, document customer interactions, schedule follow-ups, and maintain an organized sales pipeline.
- Conduct professional vehicle presentations and test drives, highlighting features, technology, performance, safety, and benefits that are relevant to each customer.
- Follow up consistently with prospective customers through phone, email, and other communication channels to generate appointments and move opportunities toward purchase.
- Work closely with management, finance, service, and other dealership departments to provide a smooth and professional customer experience.
- Handle customer questions and concerns throughout the sales process while maintaining a positive, solution-oriented approach.
- Develop repeat and referral business by maintaining relationships with customers after the sale and providing continued product and dealership support
Sales Consultant
Seaside Ford
Seaside, CA
01.2024 - 04.2025
- Managed the full sales process, including prospecting, customer needs analysis, vehicle demonstrations, test drives, negotiations, and closing.
- Used dealership CRM systems to track leads, record customer activity, schedule follow-ups, and maintain accurate sales opportunities.
- Provided personalized vehicle recommendations by matching customers with Ford vehicles and features that aligned with their needs and budgets.
- Followed up with internet, phone, and showroom leads to generate appointments, increase customer engagement, and create additional sales opportunities.
- Built customer trust through professional communication, product knowledge, and a consultative approach focused on customer needs.
- Worked with sales management and finance personnel to help customers move efficiently from vehicle selection through the purchase and delivery process.
- Maintained relationships with previous customers to encourage repeat business, referrals, and long-term customer loyalty.
- Addressed customer questions and concerns professionally while working to overcome objections and close sales.
Sales Consultant
Seaside Chrysler Dodge Jeep Ram
Seaside, CA
04.2021 - 12.2023
- Sold new and pre-owned Dodge, Jeep, and Ram vehicles by identifying customer needs and recommending appropriate vehicle options.
- Managed customer leads and follow-up activities through the dealership CRM to maintain an active and organized sales pipeline.
- Developed strong customer relationships through attentive service, timely communication, and a commitment to creating a positive buying experience.
- Guided customers through vehicle demonstrations and test drives, explaining features, benefits, technology, performance, and available options.
- Negotiated vehicle purchases and worked with customers to overcome objections while maintaining a professional approach focused on closing the sale.
- Maintained consistent communication with prospects and customers to increase appointments, follow-up opportunities, and potential sales.
- Coordinated with management and finance teams to help ensure an efficient transition from negotiated purchase to final delivery.
- Provided post-sale customer service and follow-up to strengthen relationships, encourage referrals, and promote repeat business.
Education
High School Diploma -
Seaside High School
Seaside, CA06.2021
Skills
- Strong communication and interpersonal skills
- Customer-focused and results-oriented
- Comfortable working in a high-volume dealership environment
- Experienced working with CRM and automotive sales processes
- Strong follow-up, negotiation, and closing abilities
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Sales Consultant
Gilroy Cadillac
04.2025 - Current
Sales Consultant
Seaside Ford
01.2024 - 04.2025
Sales Consultant
Seaside Chrysler Dodge Jeep Ram
04.2021 - 12.2023
High School Diploma -
Seaside High School